Tom Faulkner designs contemporary glass and metal furniture
Although the company is a niche player in the furniture industry it dominates the search engines and competes head to head with much larger household names. This is the benefit you get from an old domain and a sustained ongoing effective SEO campaign.
For this site we were supplied the designs by the client’s branding agency, with strict rules on how the site should function and work.
The site needed to be as elegant and refined as the furniture that it represented. The achievement here was to incorporate the floating menu with the on-page display (with logical on and off) and to have it behave differently on mobile.
This site is responsive and built on Datadial’s bespoke content management system.
Each product also has its own pricing display preference that can be set in the admin system. This differentiates between entirely bespoke products and more standardised products.
The moodboard allows users to easily save the products they like and send to friends or clients.
Email marketing enables Tom to effectively target both prospective and existing clients.
SEO – this is a competitive market and in order to compete with more generic players we focused on the architecture of the site to make it as search friendly as possible. There is also an ongoign SEO campaign to grow exposure of the site.