Why Digital PR is a vital part of your marketing mix
The power of Digital PR
Leading brands are using online digital PR tactics and nurturing relationships with industry journalists and key bloggers with an SEO objective in mind.
Two reasons. Firstly, positive digital coverage of your product, service or concept is always good for business.
Secondly, positive digital coverage that includes quality backlinks also boosts your rankings in the search engines while driving traffic to your site.
Online Digital PR and SEO are two sides of the same coin
Digital PR works to futureproof your SEO strategy. And unlike the outdated SEO tactics once favoured by brands, digital PR will not come under fire whenever Google implements a new update.
A well-written PR piece that’s full of information and resonates with the audience of a key influential blogger or journalist is likely to get published ‘as is’. And that’s good news for your rankings as well as brand awareness.
Why not Traditional PR?
Unlike traditional PR, digital PR is everlasting. A quality PR link permanently works to increase your brand’s search volume and drive traffic to your site, which can be tracked from link to link.
There are no ‘fluffy’ measurements in terms of reporting as each feature and link is data led. We can also see the number of times a news story is shared and syndicated, while monitoring how the PR piece has increased the conversation around your brand.
The ‘shareability’ of digital PR
Of course, Online PR isn’t just about written features. Content rich video, infographics and imagery that target your brand’s consumers rapidly generate ambassadors who freely share content that they and their personal readership find interesting.
How Datadial can help with your Digital PR
Our talented in-house digital PR team can put together a PR strategy that complements your overall SEO plan and supports your marketing objectives. As a stand alone or integrated service, we create campaigns that hold no boundaries and get you noticed across the digital arena.
Specialising in a number of industries including travel, fashion, B2B and lifestyle, we work hard to create and nurture ongoing relationships with leading journalists and influencers in order to reach specific audiences, get your brand quality coverage and drive traffic to your site.
Where do we do it?
All our Digital PR work is carried out in house at our Hammersmith office in West London, W6. We do not out source our work. We are a team of about 15 people geared towards building our clients’ businesses and brands online.