Facebook Paid Promotion

Build brand and leads via Facebook

Facebook Marketing Agency in London

With more than 1.7 billion people using it every month, your audience is on Facebook, and whether you’re a B2C or B2B company, our team can help work with you to find the right target audience for your business and deliver great ads.

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Why advertise on Facebook?

A common misconception is that Facebook advertising is simply promoted Facebook statuses which achieve nothing but a few extra likes, however long gone are those days! There is a wide range of formats and capabilities to advertise to your audience on Facebook, from video content right the way through to in-platform lead forms.

How Datadial can help

Whether you’re promoting an event or product launch, looking to increase sales or lead generation, or simply wanting to spread awareness of your brand, Datadial can create a Facebook campaign specifically tailored to your business goals.

No minimum budgets

Unlike other agencies we do not set a minimum spend for advertising so whether its £200 or £20,000 we’ll use your budget effectively to execute the right campaign for your business.

An array of targeting capabilities at your disposal:

  • Target users based on a particular demographic, interests and even behaviours.
  • Remarket your email database and create ‘Lookalike Audiences’ to target users similar to your customers
  • Remarket users who visited your website but didn’t convert.

Use Facebook advertising to drive users:

  • To your website
  • To your store
  • To download your app
  • To your event
  • To fill out their details

How do my Ads look in Facebook?

  • Single Image – Make a statement with a single dynamic image and text.
  • Carousel- Advertise a range of images and text in a single advert each with bespoke landing pages
  • Video – Use video content to convey your business message.

Example of single image advertising, known as “photo ad” in Facebook parlance, used for brand awareness, product promotion

Datadial FB page image 1

Example of Carousel Ad, used to advertise multiple products/services, send people to different landing pages, brand awareness

Datadial FB page image 2
Here are some of the results we’ve achieved in recent months:

Icon_EcommerceDuration: 4 months
Spend: £1,000 spent
Objective: Sales
Return: £10,978
Icon_EcommerceDuration: 4 months
Spend: £1,000 spent
Objective: Sales
Return: £69,721
Icon_TravelDuration: 4 months
Spend: £4000
Objective: Enquiries
Return: 86 enquiries
Icon_EventDuration: 2 months
Spend: £450
Objective: Page likes
Return:1686 new likes

 

What we offer

  • Strategic campaign implementation and audience identification
  • Creation of copy and imagery
  • Set up and daily optimisation
  • ROI reporting

Where do we do it?

All our Digital PR work is carried out in house at our Hammersmith office in West London, W6. We do not out source our work. We are a team of about 15 people geared towards building our clients’ businesses and brands online.

 

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Facebook Paid Promotion - Featured Case Studies:

Baltic Travel – Project Detail – Facebook Campaign – winter holidays
Baltic Travel

High-end travel company who specializes in winter holidays

Baltic Travel is a high-end travel company who specializes in winter holidays.

They wanted to increase the number of leads they were getting particularly in the summer months which are considered their ‘down period’. So, I suggested Facebook as a potential new conversion stream.

We had a brand awareness campaign set up for each destination they offer packages on that same week.

Since its live date it has gone from strength to strength with 114 leads achieved over the last 6 months.

View Client Profile

Vanessa Arbuthnott -Project Detail – Facebook Campaign – Fabrics Design
Vanessa Arbuthnott

Online ecommerce company specialises in custom sized products

Vanessa Arbuthnott is an online ecommerce company which specialises in custom sized products.

Their issue was a combination of lack of brand awareness outside of their store location in Cirencester, accompanied with a struggle to increase online sales.

To tackle both problems effectively, we set up two Facebook campaigns:

  • One to drive awareness of the brand users to the site.
  • Another to remarket to users who had abandoned their basket on the site.

The combination of the two proved to be a huge success generating over £16,000 in revenue and a 6-1 return on ad spend.

View Client Profile

Loewe – Project Detail – Facebook Promotion – High-tech Television
Loewe

Known well in Germany, Loewe wanted to grow their presence into the UK market.  Given the lack of brand awareness we suggested a Facebook campaign which is a great medium for raising awareness for brands where there is not a huge search volume.

Following on from the brand campaign we then wanted to drive footfall to their physical stores.  For this we run a geo location retargeting campaign to interested users to receive ads when they are near a store or outlet selling Loewe TVs.

An initial trial was run to promote Loewe’s Harrods outlet, then rolled out to other stores.

View Client Profile

Contact us if you want to reach more people on Facebook

Call us on +44 (0)208 6000 500

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