Masterclass October 16th 2018

How Digital PR is the secret weapon of online business

Stage 1 – Fundamentals of PR-led Linkbuilding
What is a link?
Why do we build links?
How do we know what a good link is?
How to tie links back to business?
Why links are the missing ‘link’ between PR and genuine business success

Stage 2 – How to build links
Explanation of bloggers / journos culture (need content and loads of it)
Types of content:
Articles
Research / Surveys
Infographics
Interactives
Online PR Stunts

Workshop: How to come up with ideas for your brand.

 

 

Presented by:

Joe Shervell

Matthew Sawyer, Head of SEO Datadial

When?

16 October 2018

9.30am to 1.30

Where?

tbd

Who should attend?

Anyone involved in the promotion of their online business and who already has an appreciation of how SEO works and of the value of Links.

How much is it?

This seminar costs £150+VAT.  £100 + VAT for early bird

 

IMPORTANT – NO HARD SELL

There is no hard sell. But if you were to take up any of our services we would of course refund the cost of your ticket.

 

Previous comments

What were you expecting from the Masterclass?

To be terribly confused, but receive a snappy, informative education on the workings of online content & infographics and what flies on the web. Found it more personal (in a positive sense) than I was anticipating. Liked the fact that there was a relatively small group as well, rather than being lost in a sea of people at the back of a lecture theatre.

Really enjoyed all the presentations. Tone was spot on- informative but still a little jovial to keep you engaged over a sustained period of listening.

What were you expecting from the Masterclass?

I wanted to get some magical nuggets of information that I could use and act on with regard to making site content better, more engaging and get a wider audience . I also wanted to assess the credibility of Datadial as a potential professional consultancy resource for the future.

What did you think of the style of presentation?

I was very happy with the style. Relaxed with a good sense of humour.

What were you expecting from the Masterclass?

I wanted it all to be broken down in the simplest way and it was as I am NOT technical. I was expecting to be taught how to create it…but it was better than I expected because not only did we learn about it we had to really think about ideas and mock ups – What was even better was that people helped us (6-3-5 Brain Training). To be given lots of websites and bloggers websites for me to then go away and find ways to create content – which I was given!

Would you recommend to others?

Yes if they need the help with marketing and getting their name out there

What did you think of the presentation style?

Everyone spoke differently which worked well to the slides. Matt at the end powered through the technical stuff because that didn’t need to be written down and it is more just to show how big Google are, so that was good how he got to the point. Joe was very patient with everyone, it was good that he said we could ask questions along the way it helped everyone to really understand it.

Anything else you liked?

I liked the way they only put a few bullet points on the board and then spoke instead of a lot of reading. Listening to speaking is better than reading the writing to take notes.

I like that everyone spoke differently which worked well to the slides. Matt at the end powered through the technical stuff because that didn’t need to be written down and it is more just to show how big Google are, so that was good how he got to the point. Joe was very patient with everyone, it was good that he said we could ask questions along the way it helped everyone to really understand it.

I found it more personal (in a positive sense) than I was anticipating. I liked the fact that there was a relatively small group as well, rather than being lost in a sea of people at the back of a lecture theatre.”

I really enjoyed all the presentations on content marketing training. Tone was spot on- informative but still a little jovial to keep you engaged over a sustained period of listening.

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