Who needs Reputation Manager?
Any individual or a company, whether small or big, for whom a damaged reputation could have long lasting consequences, if not monitored and managed properly.
Why monitor your reputation?
Monitoring of your reputation using a reputation management tool allows you to monitor online what are people saying about you, your brand, your product or services and catch any negative feedback before it could become a major problem, which could then impact your business later.
You can also use any positive feedback for your future marketing.