Word of mouth is one of the strongest and most effective forms of marketing and social networking sites are offering consumers a fast forum by which to communicate with a wide audience, measure brand awareness and track social mentions online.
Our Reputation monitoring software will keep you informed of both positive and negative comments online.
- This service should be seen as part of any effective online marketing strategy.
- You will be able to track and measure what is being said.
- Armed with this information you will be able to see the effectiveness of your campaigns, gain customer insight, learn how your brand, products and services are being perceived and also join in the conversation and, if necessary, react to any adverse publicity.
- The results will help you with planning for future campaigns, enabling finer-tuning and therefore saving you money.
You can register any company, employee or product name. The tool sets to work trawling through social media sites, blogs, images, videos and news sites picking up every time the registered name appears.
A report is then readily available which enables you to simply click through and view the article, a bit like a ‘press cutting’ service, and track the volume of mentions. You can use this information to track, measure, react and plan and therefore save costs by fine-tuning your marketing campaigns.
How we compare to Google Alerts
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Google Alerts |
Datadial |
| Monitor Google index for your keywords |
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| Monitor additional channels |
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| Monitor user defined channels |
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| Results sent by email |
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| User web interface dashboard |
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| Sentiment analysis |
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| Result tagging |
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| Powerful custom filters |
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| Share items |
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| Site location data |
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| Site audience analysis |
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| Keyword trend analysis and graph |
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