How to increase sales with targeted display ads
What is display remarketing?
Display remarketing targets customers who have already shown an interest in your business through visiting your website or clicking on a link or even searching for a product.
So how does it work?
When a customer looks at your product page, Google keeps hold of that information – that data – then targets that same customer with your display ads when they’re elsewhere on the internet.
What are the benefits to remarketing?
The benefits of display remarketing are numerous. The first being is that it isn’t invasive, so your customer will only see a remarketed ad if they’ve searched for your product previously themselves. Think of it as a little reminder or nudge.
The second benefit is you get to choose which customers see your ad. Remarketing allows you to create a list of customer traits so you can aim your ads at the specific customers you want. This can significantly help your business if you have more of a niche audience, as it allows you to target a precise demographic.
And thirdly, of course, remarketing ads encourage purchase and bolster sales. Who can resist that must-have item when it follows them all over the internet?
How can Datadial help with remarketing?
Setting up a remarketing display ad is not the easiest of things to do. Each campaign requires a new audience to target and a new system to run in. Aside from that, there is quite a bit of development needed to ensure that each ad is displaying and reacting accordingly. Plus each ad needs a clever design, of course, for maximum impact. If you’re a bit of a digital whizz, go for it. But if you’d rather have your remarketing ad campaign set up without the stress, we can handle the whole process for you.
How much does it cost?
Each remarketing campaign is different. So the easiest way to find out is to give the Datadial team a call.