Search engine optimisation in London

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SEO Agency in London

Life before Google was relatively straightforward for a digital agency in London. Twenty years ago, it was just a matter of identifying a few keywords and doing a bit of research to understand what your clients wanted to read.

Today, search engine optimisation is the foundation of online success. It has evolved rapidly, along with consumer digital habits, meaning marketing campaigns and strategies must continuously adapt to remain competitive.

As a specialist London SEO company, we not only understand the importance of succeeding in the digital world but most critically, how.

 

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What is SEO?

SEO stands for Search Engine Optimisation, and this is the process of optimising your web content to generate traffic from the search engine results page. Simplified, this means creating your online content so that a search engine, usually Google, will feature your website as a top result in the search engine results pages

SEO is the process of improving awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand through organic search rankings. SEO increases the likelihood that people will click on your website when they are searching for what you offer.

Having a comprehensive SEO strategy is essential in today’s competitive environment. Over 90% of website traffic starts with an internet search query, so if your content isn’t optimised you could be losing potential clients to your competitors.

SEO is more than just including keywords in your content. It uses a combination of tactics and strategies to ensure your website is ready to be promoted in search engines, enhancing your visibility and rankings. SEO is one of the best ways to raise online awareness of your business, leading to an increase in sales and revenue.

‘Google search’ and ‘Page 1 rankings’ are not just buzzwords; they are critical to the online success of your business.

We offer onsite optimisation, content marketing, link building, technical analysis and SEO site audits which can elevate your business above your competitors in search engine rankings and increase your website’s visibility.

As a web development and SEO agency, evaluating your business is our speciality

Technical, On-Page, and Off-Page SEO

You may hear the phrases ‘Technical SEO’ or ‘On-Page and Off-Page SEO’ when you explore the world of search marketing.

Technical SEO is the process that ensures a website meets all the technical requirements set out by modern search engines and aims to improve your organic rankings and search visibility. It can cover sitemaps, link building, web design, and indexing, but doesn’t include the optimisation of content.

On-page SEO is the practice of optimising the content and source codes of web pages to rank higher and earn more relevant traffic. 

Google and other engines are constantly crawling and evaluating websites so that they can present their searchers with the best results for their inputted query.  This includes looking at how quickly website pages load, what your content is about, internal linking, and the security of your website. Therefore both On-page and Technical SEO will help the search engine understand your site, making it more likely to go up in the rankings.

Off-page SEO focuses mainly on inbound links to your website from other sites, which increases the authority of your domain. Natural links from other relevant websites give search engines confidence in your content, which again results in high rankings. Social media marketing efforts, including guest bloggers and customer reviews, which increase the quality and number of backlinks to your website are an essential part of Off-page SEO.

How can I improve my SEO 2021?

There are several steps to quickly improve your SEO and ensure you go up in the rankings, many of which are recommended by Google. While Google won’t tell us exactly how their algorithms work, they do share ideas on how to achieve higher rankings.

Unless you have a dedicated in-house SEO team, it is often best to use an SEO agency to make sure you get the best from your online marketing approach. While content creation and the design of web pages may not sound complicated, devising SEO campaigns, consistently monitoring your search rankings, and improving your technical SEO is both complex and time-consuming. Seeking support from SEO experts to make improvements is usually the preferred option for a business, an SEO service in London might be just what your website needs!

However, if you want to boost your digital marketing and SEO performance yourself, here are a few suggestions:

EAT approach

In the words of Google, better content means high rankings. So, one of the easiest ways to go up in the ratings is to make your content even more relevant for your customers.

To achieve this, focus on the EAT model – that is demonstrating your Expertise, Authority, and Trustworthiness to your audience. If visitors to your website experience high levels of EAT, this will lead to online success and increased business levels.

How do you boost your EAT score?

Here are a few tips to help you boost your EAT score.

  • Support the claims or promises you make by including an authors name or providing their biography, as it allows your readers to determine the credibility of the author.  This is especially important for any blog posts and social media marketing.  Making bold statements without any reference to the source is likely to give you a poor score.
  • If you post content yourself, then concentrate on building your personal brand. Having a great track record and positive personal reputation will encourage other websites to refer to you and your site. Clients will then view you as an expert, and trust your content which will boost the traffic coming your way, and ultimately, your conversion rates.

 

  • Cutting or reducing any low EAT content is another strategy to enhance the reputation of your site. If you have a page that has low EAT scores and generates minimal traffic, then it is best to remove this, or, at least re-write it. This will protect your reputation in the long term.

 

  • Don’t forget about security! Cyber-security plays a huge role in building trust with your readers, so if you have a page that has an insecure connection (one without an SSL certificate), then this will instantly ruin the user experience and lower your trustworthiness. Not having a physical address or a clear company name displayed on your site will do the same.
  • Publishing relevant content is the number one way to enhance your SEO results, so make sure you do your keyword research!  Keyword research allows you to understand what potential clients typically search for in Google; so if you are a healthcare provider in London, you can adapt your content to include the most common words used when customers are searching for London healthcare. Don’t go overboard though – an overload of keywords will damage the readability and flow of your content. The focus should be on creating a great reading experience for your clients, not for the search engine.
  • Another effective search marketing strategy is to focus on high PR backlinks. This is when an alternative site which has a high level of authority features links to your webpage or website. It is the equivalent of a well-known expert personally recommending your service. Legitimately achieving these backlinks happens organically, not overnight, as you need to establish credibility and build relationships first.  You may see some ‘black hat’ methods of link building out there, but do not be tempted by these underhanded SEO solutions. They will be uncovered by Google and other search engines and damage your reputation and rankings in the long term.

Why use a London SEO Company?

We are a full service web design and SEO agency in London, so we get to work with many different brands and business types all over the world providing digital marketing services. This exposure gives us a unique perspective as we get to watch the organic landscape evolve and develope with the advances of new technology and Google algorithm updates.

What does this mean for our clients?

We practice SEO every day and have access to hundreds of Google Analytics and Search Console accounts – this translates into a lot of valuable data! With this data, we can spot opportunities that might have easily been missed because of patterns and trends, and once we spot an action that has lead to an improvement in rankings or traffic, we try to replicate that and increase search engine traffic.

Once we are able to replicate an action that improves the ranking or general SEO for a website, we add that action to our strategy and begin seeing how we can help other clients in a similar way, speeding up onsite optimisation and the SEO process.

What are the different types of SEO services?

A big part of SEO is about making your website user-friendly. The different types of SEO services that we offer include Link Building, Onsite SEO, Technical SEO and content marketing.

Link Building is the process of getting relevant and trusted websites to link to your site. It can be as simple as creating a new page on another website and linking to your website, getting mentioned in a news publication or being featured in an industry-relevant blog.

Onsite SEO is the process of ensuring that your website is user-friendly for both search engines and users. This includes making sure that your site is mobile-friendly, that there are no broken links on your site and that you have a search engine-friendly title tag, meta tags and other metadata. Making sure your content is optimised is also a fundamental part of onsite SEO.

Technical SEO is the process of ensuring that your website is running properly and securely. This includes checking to make sure that there are no security issues on your site and ensuring that your website is properly configured so that search engine spiders can crawl and index your website without any problems. A big part of technical SEO these days is Core Web Vitals, which are individual aspects of page speed that are considered SEO factors.

Content Marketing is the process of creating and sharing content such as articles, videos and images that is relevant to your business or industry. Having a content marketing strategy ensures that your website and brand have a voice, giving you the opportunity to build trust in your audience.

We also offer Social Media Marketing, which is the process of using social networking sites such as Facebook, Instagram, TikTok, Twitter and LinkedIn to share information with your potential customers through a paid advert campaign. This is an effective way to build your brand and business. Social media marketing can also influence SEO, so it is recommended to have active social media profiles as part of any SEO strategy.

Local SEO

Local SEO services include ensuring NAP (name address and phone number) is consistent throughout a brands website and across listings on the internet, like business directories. This ensures that Google will see your business in a positive light and rank you higher. If you are a small business owner, you can really take advantage of local SEO by setting up a Google My Business page and optimising it for local search terms in your industry.

There are many advantages of local SEO for small to medium sized businesses. It has been proven to have a direct effect on their bottom line. Local SEO campaigns are more efficient and less expensive than other digital marketing channels, which is especially important for SMBs that don’t have big budgets.

A business with a good NAP (name, address, phone number) can rank well in Google Maps, which is an important local ranking factor. The directory pages provide the added benefit of getting exposure to people who may not know about your company yet. Our London SEO services include local SEO, so get in touch for more information or an SEO audit

Improve your organic visibility

One of the most important things in SEO is content optimisation and writing. It is one of the most challenging tasks for marketers because it requires a lot of research and time. The good news is that there are SEO Services in London that can help you with this task.

We all know that Google’s ranking algorithm favours websites with more and higher quality content, which is why SEO services are highly sought after. This has happened because Google has been working on ways to filter out low-quality websites and rank websites that provide the best user experience, which is why we put extra emphasis on content optimisation and strategy, helping our clients grow their online authority.

Every website has different needs, so there are a number of ways in which a business can improve their visibility in Google. Another important one is technical SEO.

SEO audits have been shown to be one of the most effective ways to find and fix ranking problems with your site. The process usually involves looking at both on-page and external factors that help or hinder your site from getting found by search engines.

An SEO audit is a process where you go through all the necessary steps – onpage SEO, content optimisation, technical SEO, social media marketing, link building, keyword research – to ensure that you have done all you need for better visibility in google.

SEO service in London

London is one of the leading cities in the world for SEO services. It is home to some of the best SEO companies in the country.

The top London SEO agencies are skilled at implementing long-term strategies that will give your business a competitive edge over your competitors. They use everything from technical SEO to content optimisation to generate higher rankings.

The top London SEO agencies have a good understanding of the Google algorithm updates, which means that they are better equipped to handle changes in the search engine ranking system. They keep constant track of their rankings in the search engines so that they can implement changes to ensure constant improvement.

This is because, if you are not on top of things, your business will start to drop in rankings very quickly. This means that it is vital to make sure you are always at the top, or your business will start to lose out on potential customers.

The most successful SEO agencies have a great understanding of how search engines work and take this into account when they are formulating their SEO strategies. This means that they are able to work with clients to develop a strategy that will be sure to succeed.

I have seen many businesses struggle to tackle the problem of poor search engine rankings over the years and not having any success. This is because they do not have an understanding of how search engines work and what will be required to bring them back to the top.

The best way to find a successful SEO agency is to look for one that has a great track record and that they have worked on similar projects in the past. This means that they will know what needs to be done.

The most successful SEO agencies will be able to take into consideration the type of business you run and work out how this will affect your search rankings.

It is also important that you do not go for an agency that has too much on their plate. You need to make sure that you choose an agency that has enough time to dedicate to your website and not a marketing agency with a large roster of clients at the moment.

Is SEO still relevant in 2021?

Search engine optimisation is here to stay. While technology may change and SEO services and strategies adapt to keep up with these changes, SEO is still one of the most powerful digital marketing tools to drive organic search results.

Over 90% of online business begins with a search, so if you are serious about continuing, or growing your customer base, you can’t afford to overlook the importance of search engine marketing and an SEO strategy. If your website doesn’t appear on Page 1 of Google’s search results, then someone else’s site is!

How do I do search engine optimisation myself?

So, the big question is, can you do search engine optimisation yourself, or do you need to use a local SEO agency?

If you have a team that is experienced in search marketing and web design, then various aspects of search engine optimization can be done in-house. However, it is quicker and easier to hire a London SEO Consultancy to take care of these services for you.

Should you decide to tackle SEO strategies yourself, several online marketing resources offer assistance.  These will give you the best results if you are already familiar with google analytics or a similar tool.

For on-page SEO: https://backlinko.com/on-page-seo

A great resource to learn the basics of search engine optimisation, including key terminologies, content marketing guidelines, website links and several tips to help you get started.

For backlink strategy: https://moz.com/learn/seo/backlinks

Once you have mastered the basics, the SEO specialists on moz.com will help you further understand the concept of backlinks and explain how you can use this in a campaign to improve your ratings. There are also various services available through moz.com which allow you to check your existing links.

For technical SEO: https://www.semrush.com/blog/seo-checklist/amp/

Semrush gives you an SEO audit list so you can create a targeted project plan to enhance your online performance.  It looks at keywords, domain names, site speed, organic search results, web design, URL friendly data, tags, loops and much much more.

While you may be able to manage some aspects of content marketing yourself,  most businesses get the best experience working alongside a search engine optimisation agency.  These agencies can create an SEO campaign that is aligned with your overall marketing strategies, giving you a greater chance of success. Utilising an external team for your SEO services will also free up your marketing team to focus on other ways to develop your brand. 

We are an experienced SEO agency, specialising in all aspects of white hat SEO services in London. We develop long-lasting SEO strategies across a range of industries, and we aim to enhance brand visibility and increase market share for our clients. Established in 1998, our experts have worked with a range of companies from budget-conscious start-ups and small businesses to multinational brands like Virgin.com. Get in touch to find out more about our SEO packages (London, national or international)