What are the differences?
Bing PPC Ads allows a more targeted approach to online advertising. While Google Adwords offer you control over network, scheduling, language and location – Bing PPC takes it a step further giving you the capability to reach your intended market on the exact day and time you want to; and on the device you prefer to connect with them on.
Is Bing PPC worth it?
Bing has become the default search engine of Windows 10 as a result of the 2015 Microsoft update. This ease of access from the operating system’s desktop, combined with Microsoft’s 20% stake in the US search engine market, means Bing Ads is a worthy choice for PPC (pay per click) advertising – especially if you’re targeting a US audience.
How much are Bing Ads?
Here’s the good news: Bing PPC Advertising is actually cheaper than Google Adwords. This is because most advertisers flock to Google often underestimating the potential reach of Bing ads. While this remains the case, you can enjoy more Bing for your Buck!
How we help
To put it simply, we do everything. First, we research the market for high frequency keywords that your audience is searching for. Then we create and monitor your Bing ad to ensure you are ranking high in the search results. Our aim is to alleviate the stress of advertisement creation and analysis, allowing you time to concentrate on the key output of your business. Bing PPC advertising can be complex and time consuming for you to get to grips with – and so we expertly lead the way ensuring the core needs of your business are met.
Any stats or figures?
Of course. With Google Adwords, you are likely to get a higher percentage of clicks on your ad. However, when we compare the click through rate (CTR), Bing comes out on top.
Bing pay per click ads boast a higher average CTR when compared with Google Adwords. This could be attributed to a number of factors but most likely a result of the accurate targeting that Bing ads offer. Google brings with quantity to the table, while Bing comes in abundance with quality clicks.
So, what’s the cost?
The Datadial pricing system is quite straightforward. Firstly, we get to work setting up Bing Ads and tailoring the campaign specifically to your requirements. This includes extensive keyword research and the creation of your bespoke Bing Ad. Depending on the size of the campaign, you can expect to invest between £400 to £1,500 for Bing PPC. As the campaign progresses and your requirements change, you have the option of making timely alterations including opting for a translation or landing page. These will, however incur additional costs.
Our fee for the daily management of your Bing Ad also covers the cost of amendments, monthly meetings and essential performance reports. All of this is charged at 15% of the click budget – which means we only profit if you do well!