Increasing traffic with Bing Advertising
What are Bing Ads?
Bing Ads work much in the same way as Google Adwords but, of course, they use the Bing search engine instead.
What are the differences?
Bing Ads give you a lot more control over targeting. Google Adwords offer you control over network, scheduling, language and location. But Bing ads go broader and give you the ability to target the people you need for your business directly, with options like gender, days of the week, time of day, and device – while still giving you control over the basics.
But is Bing worth it?
With Microsoft’s update to Windows 10 in 2015, Bing has become the default search engine of the operating system. This ease of access from the operating system’s desktop, combined with Microsoft’s 20% stake in the US search engine market, means Bing Ads is a worthy choice for PPC (pay per click) advertising – especially if you’re targeting a US audience.
How much are Bing Ads?
Here’s the good news: Bing Ads are actually cheaper than Google Adwords. This is because most advertisers flock to Google and tend to underestimate Bing’s reach. So in other words, you get more Bing for your buck!
How we help
To put it simply, we do everything. First, we research the market for the right keywords that your audience is searching for. Then we create and monitor your advertisements, making sure you come high in the search results.
Our aim is to take away the stress of advertising, so you can concentrate on the more important parts of your business. PPC advertising can be a tough environment to understand and we want to help you in the ways that are best for your business.
Any stats or figures?
Of course. Due to Google’s high traffic, the number of times someone will click on your ad will usually be higher than for Bing Ads. But we also compare ads on something called a click through rate (CTR). A CTR is basically a percentage of how many times the ad is clicked on when compared to the number of times it’s seen (impressions).
Bing Ads have a higher average CTR than AdWords. This could be down to a number of reasons but it’s very likely due to the more accurate targeting that Bing Ads offer. Google may have the numbers, but Bing talks to the right people.
So, what’s the cost?
The pricing system we use is pretty straightforward because we break it out into sections. First, the ads need to be set up and tailored specifically for you, which includes all the keyword research needed and the creation of the campaigns.
Typically, you’re looking at between £400 and £1,500, depending on the size of the campaign. If at some point you’d like to change your campaign or have it translated, or you’d like to add a landing page, then there may be additional costs.
The second section of payment comes from the daily management of your advertisements. This payment includes any refinements needed, monthly meetings and monthly reports on how well the campaign is going. All this is charged at 15% of the click budget, which means we only do well if your ads are doing well.