Bespoke Applications

Creating Solutions for Business Processes

What do we mean by Bespoke Applications?

A bespoke application is a website that fulfills a particular purpose such as automating an internal process of providing users the ability to manage their own affairs online.  They go beyond the normal requirements of traditional e-commerce of brochure style websites.

We’ve been building bespoke web applications and online software since 1998. (At some point we’ll let the techies out for some fresh air.)

Because every step of the process is carried out in-house – we don’t outsource – we can develop your online application to do exactly what you want it to, no matter how complex.

Our work includes such things as:

  • membership services,
  • online ticketing
  • event management systems
  • extranets,
  • document management
  • online learning
  • timesheet management

Where do we do it?

All our bespoke application work is carried out in-house at our Hammersmith office in West London, W6.  We do not outsource our work. We are a team of about 15, geared towards building our clients’ businesses and brands online.


Bespoke Applications - Featured Case Studies:

Pointcode – Project Detail – Bespoke Application –

The official Pointcode application is a free tool that allows candidates to learn and understand the computerized environment of the test before going into an exam center Pointcode.

The application includes a checklist for candidates and a video presentation of Pointcode examination centers. It also allows you to subscribe to the code review session of the route you choose.

The touch control is only available in the mobile application. To offer the best possible experience, trials organized in our test centers are held on computer mouse.

View Client Profile

Lablogger – Project Detail – Science Lab Management Tool – Technician software

Experiment Request tool for Science teachers and Lab Technicians

LabLogger is a unique website aimed at making lab management in schools easy and straightforward.

It is the brainchild a lab technician who, together with Datadial has developed a simple and clear system that organises science departments within schools and colleges.

LabLogger takes the strain off coordinating experiments and eliminates paperwork and long email chains. By taking care of the administrative side of science, you can focus your attention where it is needed most.

LabLogger integrates lab management onto a single online platform – our easy-to-navigate, user-friendly site centralises all experiments, scheduling and stock-list data. This allows technicians to plan their time and equipment as necessary, and gives teachers the freedom to submit their requests at school or at home!

This is a complex application allowing science teachers to request equipment for experiments for their class.  Built bespoke for the client we ensured that it had world wide compatibility for all school types and time periods.  It’s now being used by schools around the globe.

Watch the video below to better understand how it works

View Client Profile

UKCAT – Project detail – Desktop & App – Admissions Testing for UK Health Professions
Pearson Group / UKCAT

View Client Profile

RE:IO – Project Detail – Bespoke Applications – Video distribution
Private: re:io

From upload to meta data to archive. assisted Quality control included

View Client Profile

Selvedge – Project Detail – Subscription Management – Textile Magazine

Our subscription management software is not sold out of a box. It is tailored to your exact requirements so that you can run your business the way you want to.

Typical functionality includes:


  • Multi currency, multi periods,
  • Recurring payments,
  • Choose when you start from,
  • Subscribe to digital mag,
  • Free gift with new subscriptions,
  • Payment options including bank transfer, paypal
  • Bespoke Offer creation system
  • Link to e-magazine
  • Promo code, student code,
  • How did you hear,
  • Join mailing list


  • Subscription search filters, by date, type, status, name etc.
  • Gift Subscriptions
  • Back-Issue Purchases
  • Expired Subscribers
  • ‘Fair’ Subscribers
  • Back-Issue Purchases
  • View Free Sample Archive
  • Current Subscribers
View Client Profile

Natural Curtain Company – Project Detail – Curtain ordering software – Made to Measure Curtains
Natural Curtain Company

Curtain ordering software. We really had to pull ourselves together for this one!

Natural Curtain Company approached Datadial when they realised their existing site was failing and that the platform that it was built on could not sustain the complexity of their product offering, nor was it extensible enough to accommodate new products.

Instead of shoe-horning Natural Curtain’s business model into pre-existing e-commerce software as had happened on their previous site we instead built the site to their exacting requirements from the ground up.

The result is a complex and sophisticated ordering system that has minimised the amount of in house administration of online orders and virtually eliminated user errors on the site as there is now so much validation before ordering that users cannot order the wrong thing.

The site is integrated with Datadial’s email marketing software as well as Wufoo and online survey tool as well as their own bespoke order management system.

The site has also been supported by an online marketing campaign to keep the site listed for any curtain related queries.  A recent conversion rate optimisation exercise where we A/B tested homepage layouts had the effect of increasing revenue by 30%.

View Client Profile

It is clear that our customers like the new website. I love it. So a big thank you from me and all at the ever-growing Natural Curtain Company.

David Adeane, Natural Curtain Company

If you have a process that you'd like to automate then please get in touch

Call us on +44 (0)208 6000 500

The rest is optional, but helps us with your enquiry

Please add me to your newsletter

For Bespoke Applications, we've worked with: