Digital Content Marketing Agency

Regardless of the marketing landscape and the content type, the principle behind a content marketing campaign is solid: good quality content attracts new users, educates them, and engages them in a meaningful way. It is a long-term strategy to gain visibility on the market, establish your authority, nurture your readers, all working towards the end goal: increasing conversions.

Done right, content marketing has guaranteed success. Excluded from your marketing strategy or neglected, it will certainly harm your sales performance. It is not a matter of if , but a matter of when.

People tend to confuse content with content marketing, and other types of marketing strategies.

When it comes to the digital marketing world, there is a clear distinction between writing content as a creative process that serves various purposes and undertaking content marketing strategies with a specific goal in mind.

You create content as a copy for your landing pages, to describe your products and services, for an advertising campaign, to publish a new blog entry, etc.

Content marketing, however, is content created on a topic of interest for your target audience, aiming to answer users’ queries, plus distributing it on strategically selected channels.

It assists users in their learning journey on a specific topic, often guiding them from the distribution channel to your website destination. The process initiates a valuable connection between them and your brand, which later translates into more conversions.

While the former focuses on your website copy, products and services descriptions, unique selling propositions, customer reviews, press releases, and brand coverages in the media, the latter is meant to reinforce your brand values from your audiences’ perspective by addressing your customers’ needs.

Content marketing uses a piece of content to attract visitors to your website and ultimately increase sales. It can be an article, a blog entry, a guide, a video, an infographic, a webinar, a meme.

If the content you write for brand marketing shows people how good you are at what you are doing, the content you write for marketing purposes has customers’ needs in the centre.

It is aimed at helping your target audience by addressing topics they are interested in. In turn, this proves how good you are at what you are doing precisely because you are doing it to help them. Which is what will help you become more competitive in the market.

The same distinction holds here as well. Except that the content you write for inbound marketing purposes should make the best use of your copywriting skills by persuading your visitors to perform an action: buying a product, signing up for a newsletter, making an inquiry.

With advertising, you are paying for an audience on different platforms and aim to persuade them to convert. The piece of content you write for advertising purposes can still be good and valuable, but the focus point would be your services, products, and brand. The same holds for social media marketing.

On the other hand, content marketing works towards sharing useful content to your target audience and establishing you as a leader in your industry. It naturally attracts people interested in your business based on the info you are offering them.

In time, they become your audience and will remember you as a source of valuable information they can return to for reliable advice. Earning their trust will then become profitable as new visitors turn into regulars, and eventually into happy returning customers.

People love fresh, good quality content that answers their needs. Google values it for the very same reasons and rewards it with higher rankings.

Since Google puts content at the heart of user experience, you must focus on creating valuable content to be worthy of likes and shares, authoritative content to be quoted, and likeable content to go viral. Your content must not only answer people’s needs but aim to exceed their expectations.

And it is worth the effort, since creating good content is a guaranteed strategy for building the right target audience, keeping them interested, acquiring new leads, gaining authority in your industry, and creating brand awareness.

Your content is what makes digital marketing worthwhile: reaching top SERP listings, getting higher visibility, increased traffic, boosted sales. You do want more sales, right?

This year, in light of the expected Google core web vitals updates, content becomes more important than ever before, for both search visibility, positioning strategy in SERP, user engagement and dwell time.

There is no shortcut to writing good content and earning links these days but putting in the effort is what makes it successful, whether you are setting up your own content strategy or decide to invest in professional content marketing services.

Some even say that if you are not doing content marketing then you are not doing marketing at all, and how can you even do it without a content strategy in place?

It’s often best to do things the right way if you want to achieve top results. Need help with setting up a successful content marketing strategy?

Hiring a content marketing agency would not only produce valuable content and achieve top results, but it will save you the effort of striving to be an expert beyond your area of expertise.

With so many options to choose from it is normal to feel lost. Marketing might not be your area of expertise, we get it! You also want to be sure you are making the right choice for the future of your business.

There are SEO spammers out there ready to ruin your site for a quick buck: that’s not us.

You want reputable content marketing services and dedicated content marketing strategists for measurable results.

We are a professional content marketing agency in London, focused on delivering a reliable content strategy to increase brand awareness and get your digital marketing content meet your business goals.