Digital marketing services in London


Now in our 18th year - Who else can say that?

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Online Marketing Agency, London

Digital Marketing is the catch-all term which describes the process of promoting your business online using integrated, targeted and measurable activities such as Search Engine Optimisation, Social Media Marketing, Content Marketing, PPC, Digital PR and Email Marketing.


Nope. It’s easy for businesses to get caught up in the ‘next big thing’ and just want to be noticed by anybody for anything. But without clear objectives and a well thought through strategy, your digital marketing activities could be a waste of time and money.

Results Based

At Datadial, our digital marketing services are results based. If it works we do it. If it doesn’t we don’t. We’re a digital marketing agency in London focused on results. And while we use social media channels like Facebook, Twitter and YouTube, we’re more focused on getting you brand exposure and driving traffic and sales through your website rather than getting you as many followers, fans or thumbs up as possible.

This is how the process fits together:

How do you choose an digital marketing company?  Download our SEO-Buyers-Guide-pdf

Where do we do it?

All of our digital marketing services and work is carried out in-house at our Hammersmith office in West London, W6.  We do not outsource our work. We are a team of about 15, geared towards building our clients’ businesses and brands online.

Naturalmat – Project Detail – Magento 2 Development & SEO


Naturalmat is the UK’s leading manufacturer of organic mattresses. Handmade in Devon, their mattresses are supplied worldwide to hotel chains and direct to consumers via their stores and their website.



Naturalmat had outgrown their old website and needed a new digital presence to help progress their next phase of growth. We identified issues with their old site such as missing ‘trust signals’, a confusing user journey and a CMS platform that was

becoming obsolete and not fit for future growth…



We moved Naturalmat over to Magento – the world’s leading ecommerce platform. By performing a detailed competitor analysis, we were able to identify the full search demand landscape and create granular, faceted navigation for an improved user journey that also allowed for greatly improved SEO performance.

Trust factors like testimonials, reviews and product USPs were brought to the fore in our design and the speed and performance of the site dramatically increased. The new Naturalmat site looks stunning and works brilliantly for users and for the client

administrating it.



Results since the launch of the new site have been amazing…

  • Overall traffic is up 24%
  • Organic traffic up 12%
  • Total revenue up 56%
  • Revenue from organic search up 85%
  • Conversion rate has increased 20%
  • Number of transaction up 48%


Advantec has over 14-years’ experience helping people with ecommerce strategies. Creative and effective user experience design, developing technical solutions and systems integrations and implementing powerful digital marketing strategies. If you need help moving your ecommerce business up to the next level, give us a call to find out how we can help.