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What is pay per click (PPC) advertising?

PPC is a form of advertising by which the advertiser pays a publisher every time a searcher clicks on a displayed ad. Hence, pay-per-click or PPC, for short. PPC is a model of paid search that aims to direct more visitors to a website by paying for ads to get top listings in a search engine results pages, rather than relying on organic listings obtained through search engine optimisation strategies.

Pay Per Click advertising (PPC) is one of the quickest, most scalable ways to advertise your business through Google and Microsoft search campaigns and increase traffic to key landing pages of your website. In essence, PPC is a way of boosting your site traffic through paid ad campaigns. And with a good marketing strategy in place, it is a powerful tool, capable of providing a high ROI.


How do PPC ads work and what are they used for?

PPC ads are advertisements that have preferential real estate in the search engines results pages. They usually appear at the top and bottom of a search results page after a user performs a search on a query. The words people use by conducting a search triggers the display of an ad that has been optimised for keywords related to that specific search query.


What are the benefits of PPC campaigns?

We know for a fact that ad spending is increasing year by year, with 40% of brands expanding their PPC budget, and we expect PPC advertising to continue to grow beyond 2021. Thanks to the preferential listings in Bing, or Google search, it is not surprising that they usually drive more engagement than the organic search results, and it also shouldn’t be surprising that for every 1£ spent you can get 2£ revenue.

This is a solid proof to why PPC campaigns are a powerful paid media tool that must be part of a proactive digital marketing mix, alongside other effective digital marketing services, such as search engine optimisation, content marketing, online PR and link building.

There are a considerate amount of benefits to list in favour of PPC campaigns, from instant results, to measurable KPIs, from highly customisable to budget-friendly. All in all is that a PPC campaign can be tailored to your business goals, whatever they may be. A new page that needs a boost, and landing page that is not performing, launching a new product, getting rid of old stock, creating brand awareness, leveraging your business, and so on.

The strategy is to set a PPC campaign to display an ad, in Google or Bing search results pages, at the right time, precisely when your target audience is searching for services or products that you can provide. The aim is for you to pull them out from the search pages and onto your website, on specific landing pages where you display the services or products that your target audience searches for.

By running ad campaigns you not only increase your website traffic, but have a high chance of converting your target audience into customers. It is because of the means used – that your website visitors are landing on your website by clicking on an ad – that this traffic would be paid-traffic.

The more attractive the ad copy, the higher the success rate. The PPC campaign is usually set up with a objective in mind, so that, by clicking on an ad, the users land on to your website, where they complete an action, be it buying a product, subscribing to your newsletter, completing a form, downloading a pdf, etc, but the main goals remain: building brand awareness and increasing conversion rates.

So why not give it a try? Contact us today! We are a PPC agency in London, focused on driving your business success!

PPC is fast

Once you set up a campaign, your ad is ready to run, which means you get fast results, too.

PPC is cost-effective

Because you pay only when a user clicks on an ad, you can get easy control how much you spend.

PPC is measurable

Not only that you can control how much you spend, but also get measurable results, so you can easily assess how a campaign performs and how much return on investment you got from it.

PPC is customisable

Because you can assess campaign results, you can also adjust it to your goals and get more effective results.

PPC is targeted

You use PPC ads to target and convert your audience by setting up the campaign for specific demographics, exclude recent customers that made a purchase, segmenting your audience based on their behaviour to serve them a different ad version.

Do you want to give it a try? Contact us! We are a PPC agency in London, ready to bring you fast results.


How much does pay per click advertising cost?

The price for PPC ads varies, depending on a number of factors, such as: whether it is a new campaign, or a retargeting campaign, depending on the industry, depending on how competitive the keywords you target are, depending on your bid, etc.

And although pricing for PPC is dynamic with costs changing constantly, the best part is that you have full control over how much you spend. You only pay when somebody accesses your ad, so all in all PPC is cost-effective.

The easiest way to make the best use of paid search is by hiring PPC management companies to help you plan, launch, and manage successful advertising campaigns that would bring you quick, effective results that are budget-friendly, too.

We offer budget-friendly PPC services. Why not give us a call?


How can you benefit from PPC services?

Running a pay-per-click campaign by yourself is not impossible, but running it successfully, while being mindful of how much you spend, and targeting the right target audience, on the right paid media channel, can be challenging. If you want a job well done, you might want a PPC services company to take you on board.

By hiring a PPC agency that offers pay per click services you get a team of PPC experts that can leverage their knowledge to provide you effective advertising campaigns. A dedicated team of experts would not only provide you PPC management for your campaigns, but most importantly help you establish what your business objectives are and establish a PPC strategy how to obtain them.

A PPC agency can assist you in valuable ways: from analysing the competition, to deciding what channels are best for you – be it Google ads, Bing ads, Facebook promotion, display re-marketing, or Google Shopping – and finding the best way of attracting your target audience and make them convert. This includes choosing the right ad formats, and the keywords that you can successfully target, but also writing compelling ads copy that would appeal to your potential customers.

Are you looking for a PPC agency in London? Contact us!

PPC management services. How can we help?

Our fully integrated PPC management team are experts in all areas of paid search including Google Ads, Microsoft Ads (formerly known as Bing Ads), Google Shopping & YouTube.

Do you want to drive sales with Google Ads? Give us a call! We are an ads agency based in London focused on driving more leads for your business.

As a PPC company, the first thing we do is save you money

When we take over our clients’ PPC accounts from other agencies, the first thing we usually do is save them money. We understand that each project is different, so we devise tailored solution. We promise to treat your site & business individually and this will be reflected in your unique strategy.

Small budgets, start up company? Paid search is not exclusive!

Our PPC Management services pricing is competitive and we work with click budgets ranging from £750 per month to £20,000 per month. We are a performance marketing agency, which means that we focus on results and campaign performance. So if you are a small or a start-up business or wanting to increase your current PPC activity please do not hesitate to contact us.

Do we work with other Search Engine Advertisers?

Most of our work is with Google Ads, but we, as a PPC management agency, also work with Bing Adcentre where appropriate, particularly for clients wishing to target a US audience as Bing has a larger market share in the US.

Our strategy here is quite simple, we just repeat what we have done on Google Adwords, striving for similar efficiency.

Depending on who you talk to, Bing represents about 8-15% of search traffic which is significant and so, should not be ignored if you planning global domination.

Our pay per click services include Google Ads, Bing Ads, Facebook paid promotion, Display remarketing, and Google Shopping.

Our search advertising services and how do we charge

Pricing for PPC campaigns and agency rates is relatively straightforward. Charges break down into:

Setting up your PPC strategy

This includes keyword research and creation of campaigns. This is typically between £450 and £1,500 for small to medium sized campaigns.

Managing your PPC campaign

Based on your advertising spend, with monthly fees starting from £300. This includes day to day management, refinements of campaigns, monthly meetings and monthly reporting.

Do you want to drive sales with Google Ads? Give us a call! We are an ads agency based in London focused on driving more leads for your business.

Our PPC services process

At our PPC agency every project is treated differently. We know that there’s no ‘one size fits all’ solution. Below, our PPC experts have outlined the PPC management process in a few steps, each of which is discussed with our clients and planned ahead to meet their business objectives.

Business objectives & ad networks

First, we discuss your business objective and the targets you want to track. Whether it is brand awareness, conversion rate optimisation, email address signup and subscription, more site visitors, more leads, getting more visibility in the search engine results page – all of these or something completely different, our marketing team has your back! Our team of PPC experts will also present you the options and benefits you have on all sides, so we can decide together what is best for your brand.

Target market and competitors

Next, we discuss your target market and your closest competitors to determine what keywords/phrases you want your ads to appear when someone searches for something (including negative keywords for searches you don’t want to appear for!)

Ads drafts

With finalised keyword targeting added and punchy, eye catching ads, capturing your brand voice, are sent over for approval. Capturing your brand’s voice, we write ads that have the power to transform your visitors into returning customers.

Tracking goals & KPIs

Simultaneously, we set up or import the website objectives you want to track into your PPC account to measure the effectiveness of the PPC campaigns.

Campaigns set up

Finally, we set your PPC campaign up! We have a proactive campaign strategy in place, which means that your campaign is checked daily to ensure we are optimising keyword bids so that your ads are at the top of the search results and delivering the most traffic whilst staying within your budget.

Monthly Report

After, you’ll receive a monthly report containing the data of your advertising campaigns. With performance broken down by everything from time of the day, device used, even ad copy used – with recommendations on how to make the campaign even better next month. Every step of the way we’ll be assessing your PPC campaigns performance, adding value to it and making sure it helps you stay ahead of your competition.