West London PPC Agency. Drive sales with Google Adwords
Pay Per Click advertising (PPC) is still one of the most affordable forms of paid search engine marketing and one of the quickest ways to increase traffic to your website. However, get it wrong and it has the potential to exhaust your entire marketing budget with little benefit.
The first thing we do is save you money:
When we take over our clients’ PPC accounts from other agencies, the first thing we usually do is save them money. Our first step as your new PPC marketing agency is to conduct a brief campaign audit, which covers:
- click through rates
- conversion rates
- quality score
- cost per acquisition
- and missed opportunities
- competitor research
By assessing this and cutting out non-converting traffic and rewriting ads to maximise click-through rates, we expect to reduce the cost of conversion and increase the actual number of sales. Sounds too good to be true? Ask our clients. We don’t mind.
Small Budgets? Start up company?
Our PPC Management services pricing is competitive and we work with click budgets ranging from £750 per month to £20,000 per month. So if you are a small or a start-up business or wanting to increase your current PPC activity please do not hesitate to contact us.
Do we work with other Search Engines?
Most of our work is with Google Adwords, but we, as a PPC advertising agency, also work with Bing Adcentre where appropriate, particularly for clients wishing to target a US audience as Bing has a larger market share in the US. Our strategy here is quite simple, we just repeat what we have done on Google Adwords. Depending on who you talk to, Bing represents about 8-15% of search traffic which is significant and so, should not be ignored if you planning global domination. We also work with Facebook paid ads.
How do we charge?
Pricing for PPC Adwords campaigns and agency rates is relatively straightforward. Charges break down into: Set up – this includes keyword research and creation of campaigns. This is typically between £450 and £1,500 for small to medium sized campaigns. There may be additional costs for setting up of re-marketing campaigns, translation and creation of landing pages if any of these are required. Adwords Management – this includes day to day management, refinements of campaigns, monthly meetings and monthly reporting and is charged at 15% of click budget.
Where do we do it?
All our Pay Per Click (PPC) work is carried out in-house at our Hammersmith office in West London, W6. We do not out source our work. We are a team of about 15 people geared towards building our clients’ businesses and brands online.