Paid Marketing on Social Platforms
What is Paid Marketing?
Paid Marketing is a term used to describe marketing on paid platforms such as Google Ads, Facebook, Instagram, Bing, Amazon, Snapchat, Pinterest, Etsy, TikTok and others.
Essentially the customer pay a publisher every time a searcher clicks on a displayed ad. You may have heard it described as pay-per-click or PPC.
Paid marketing on Google via Google ads is used as an alternative to (or as well as) trying to rank organically. Google ads respond to search demand by people on Google looking for products and services.
Other platforms such as Facebook are used to promote your sites to people who have shown an interest in similar products or services based on their profile and interests.
Paid marketing is one of the quickest, most scalable ways to advertise your business.
Please see our individual pages on each platform for more information.
See what others say about us
Across the United Kingdom and Worldwide, we’ve maintained some remarkable relationships in a variety of business sectors. We have built the very simple to the very complex. Our promise is to offer impartial advice, realistic costs, sensible expectations and to always deliver.
- Speak directly to developersOur team is serious minded but friendly and flexible. You can speak directly to developers as well as project managers and be included in Teams chat for easy comms and quick queries.
- UK based development teamOur experienced team understands the landscape and the specific needs of websites. We focus on clear communication, lead generation strategies, and building trust with your target audience. Our main development team is based in the UK.
- Strong retention of clients and employeesWe aim to form close working relationships with our clients, and many of those have lasted years. They are as much part of our team as our employees; Some of whom have been with the agency for more than 20 years.
- Solutions to suit your businessWe don't believe in a one-size-fits-all approach. We work closely with you to understand your business goals and develop a customized web solution that aligns perfectly with your brand and target market.
- Fixed budgets are welcomeFrom initial consultation to post-launch support, our dedicated team is here to answer your questions, address any concerns, and ensure you get the most out of your website investment.
- Managed hosting environmentWe prioritize robust security measures to protect your website and your client's data. Additionally, we design and develop websites with scalability in mind, ensuring your website can adapt and grow seamlessly as your business expands.
- In house designers and developersWe have a successful history of delivering high-quality web solutions for clients across various industries. You can see case studies and testimonials on our website to learn more about our past projects.
- Support when you need itFrom initial consultation to post-launch support, our dedicated team is here to answer your questions, address any concerns, and ensure you get the most out of your website investment.
- Conversion focused designOur web designs are not just visually appealing – they're designed to convert. We prioritize user experience (UX) to ensure a smooth journey for your visitors and implement strategic CTAs (calls to action) to capture leads and nurture them through the sales funnel.
- SEO optimizationWe build your website with Search Engine Optimisation (SEO) best practices in mind. This increases your organic search visibility, attracting qualified leads who are actively searching for your products or services.
- Data-driven approachWe track website analytics and user behavior to measure success and identify areas for improvement. This allows us to continuously optimize your website for maximum impact.
- Seamless integrationWe can integrate your website seamlessly with your existing CRM, ERP, or marketing automation software, creating a smooth workflow and maximizing efficiency.
See how we have helped others
Ashbarton Wedding
From first approach to an established ongoing relationship Datadial have been efficient, clear, friendly and effective.
We’ve implemented a lot of new marketing channels in the last year including SEO/PPC/Social as well as constant copy updates. It’s difficult to attribute specific sales to individual channels as people use multiple searches and devices before making a final enquiry. However, multiple clients when asked where they found us reply “where didn’t we find you?”.
Simon Daukes, Owner.
Little Hay Co
We took over the marketing of Little Hay at a time when sales had plateaued and they were struggling to go to next stage.
12 months later sales had quintupled and they have new challenges such as recruiting new staff to do the packing of daily orders!
This has been a good example of Paid marketing combined with SEO and CRO as well as good inhouse social marketing.
“What you have managed to achieve is quite outstanding, particularly as you have managed to halve our previous marketing spenad at the same time”
Maisie Copestake, Operations Manager
Early Years Direct
Early Years were new to social media marketing. They are a B2C brand and have a specific target market. This can make things easier sometimes as we know who we want to target.
Whilst they were cautious at first, the campaigns now run continuously and feedback is that they have been transformative for the business.
“We will run the investment on….as we do seem to be getting traction now, especially in the last month or so.“
– Paul, Early Years Direct
Wimbledon Debenture Tickets
A Long standing client who outperforms in sales and return year on year.
“Easy to talk to, understood our requirements and guided us through the whole process efficiently and most importantly, successfully!“
– Ed, Director
Vanessa Arbuthnott
Vanessa Arbuthnott, designs and sells her own interior fabrics, wallpapers, rugs, and more; with a Made to Measure service creating furniture and soft furnishings.
The Travelwrap Company
Luxury designer wraps made from the finest quality Scottish cashmere in 2-ply yarn
“Thank you both for all your support and expertise over the last few months, you guys have certainly helped us optimise sales and I have really enjoyed working with you !”
Niamh Barker, Owner
Datadial offers exceptional web development and online marketing services. Their team is highly skilled, creative, and responsive, ensuring that each project is tailored to meet the specific needs of their clients. Their marketing strategies are data-driven and effective, significantly improving online visibility and engagement. The professionalism and dedication of Datadial make them a top choice for businesses looking to boost their digital footprint.
Tom Sutherland ClickAway
Let Datadial help bring your next project to life, just get in touch today on 0208 6000 500 and ask us about:
- Developing online software
- Turning your great online idea into reality
- Automating existing processes
- Integrating disparate and legacy systems
- Building an e-commerce site
- Designing your website
