Pay Per Click advertising (PPC) is still one of the most affordable methods of paid search engine marketing and one of the quickest ways to get visitors to your site. Unfortunately, it’s also one of the quickest ways to blaze through your entire marketing budget if you get it wrong.
The first thing we do is save you money:
When we take over our clients’ PPC accounts from other agencies, the first thing we usually do is save them money. Our first step as your new PPC marketing agency would be a brief campaign audit, which covers:
- click through rates
- conversion rates
- quality score
- cost per acquisition
- and missed opportunities
- competitor research
By assessing this and cutting out non-converting traffic and rewriting ads to maximise click-through rates we expect to bring down the cost of conversion and increases the actual number of sales. Sounds too good to be true? Ask our clients. We don’t mind.
Small Budgets? Start up company?
We work with click budgets from £750 per month to £20,000 per month. So if you are a small or a start-up business or wanting to increase your current PPC activity please do not hesitate to contact us.
Do we work with other Search Engines?
Most of our work is with Google Adwords, but we, as a PPC agency, also work with Bing Adcentre where appropriate, particularly for clients wishing to target a US audience as Bing has a larger market share in the US. Our strategy here is quite simple, we just repeat what we have done on Adwords. Depending on who you talk to Bing represents about 8-15% of search traffic which is significant and so, should not be ignored if you planning global domination. We also work with Facebook paid ads.
How do we charge?
Pricing for PPC adwords management services for campaigns is relatively straightforward. Charges break down into:
Set up – this includes keyword research and creation of campaigns. This is typically between £450 and £1,500 for small to medium campaigns. There may be additional costs for setting up of remarketing campaigns, translation and setting up of landing pages if any of these are required.
Adwords Management – this includes day to day management, refinements of campaigns, monthly meetings and monthly reporting and is charged at 15% of click budget.
Where do we do it?
All our Pay Per Click (PPC) work is carried out in-house at our Hammersmith office in West London, W6. We do not out source our work. We are a team of about 15 people geared towards building our clients’ businesses and brands online.