About us



Relax – You’re in capable hands…

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A recent comment from a new client summed up what we do, nicely:

“Things are good, in fact they are stratospheric.

Everyone loves the website and I receive constant positive comments about it. We’ve implemented a lot of marketing channels in the last year including SEO/PPC/Social as well as constant copy updates.

It’s difficult to attribute sales to individual channels as people use multiple searches and devices before making a final enquiry. However, when I asked one client where they found us his reply was “where didn’t we find you”.

So as a team you are already achieving a lot.”

Simon Daukes – Ashbarton Estate, MD

Us, in a nutshell

We are a highly-skilled group of individuals that can offer fantastic continuity and fluent teamwork – working together instinctively, and coming up with great ideas to make your online business as successful as possible.

Services provided: Web design, E-commerce, Web development, SEO, Digital PR, Email Marketing, Hosting.

A potted history


Company founded.  One man and his PC.


Full service agency focused on growing clients’ businesses online

  • 25 Employees
  • 2 offices – London & Southampton
  • 100+ clients

Datadial acquired Advantec Internet Services Ltd www.advantec.co.uk
Advantec are a specialist Magento and PHP web design agency

Launch of Authoritycom.com

We set up a separate brand to help present our experience in Online / Digital PR in more detail.

Digital PR is key to the successful promotion of any website.


We experiment with and enjoy a remote working set up and continue to this day


Launch of our first Shopify site, adding this to their Magento and bespoke work


Launch  of our commission model of website development whereby we soak up development costs in return on the uplift in sales, https://www.dd-commerce.uk/

Launch of our all new singing and dancing e-commerce software to help e-commerce companies with specific requirements, not easily provided via traditional platforms, achieve their goals.

Opening of our Gloucestershire office to help broaden our geographic coverage.


We aim to form close working relationships with our clients, and many of those have lasted years.

Our clients love having a single point of contact for all their design, marketing and technology services; they love being able to speak directly to key people, and they love our fast speed of response.

We love seeing our work create success in our clients’ businesses – standing in their shoes, applying our expertise in different ways, and mostly getting it right.

Our promise is to offer impartial advice, realistic costs, sensible expectations and to always deliver.