What is WooCommerce and what is it used for?
With a 40% e-commerce market share, WooCommerce is one of the most popular and fastest-growing platforms in history.
And because it is an open-source plug-in built for WordPress sites, WooCommerce gained so much notoriety over the years that it nowadays counts for 22% of the top 1 million e-commerce websites.
As an e-commerce solution, WooCommerce adds e-commerce functionality to WordPress-based websites so merchants use it to take their business to another level and start selling via their online stores.
Why would you choose WooCommerce?
Merchants all over the world favour WooCommerce because it works as a third-party integration on an existent WordPress website. It makes everything easier – you don’t have to sign-up for a standalone e-commerce platform or migrate your WordPress website to another software provider.
Same as with WordPress, WooCommerce has a marketplace for plugins that enable you to easily extend the functionality of your store for further personalisation or adding reviews, payment providers, etc.
It also is very search-friendly, easy to use, and stable, which makes it perfect for online businesses of all sizes.
Pros and cons of WooCommerce
Like with any other e-commerce platform, there are pros and cons with Woo-Commerce, too. Keep in mind that it ultimately depends on your current and future e-commerce requirements to decide which one works for you, be it Magento, Shopify, or even an e-commerce system.
We are not tied to one platform or another and so are happy to go through your requirements and advise accordingly.
Need an expert’s opinion on this? Don’t dwell on it. Contact us today!
WooCommerce vs WordPress
People frequently ask what the difference between the two is. It should be clear thus far that it’s not a matter of choosing one over the other. They complement one other in offering a highly customisable and powerful e-commerce solution.
They go well together since WooCommerce was built for WordPress. And they stand out amongst other e-commerce solutions, such as Magento or Shopify, since the WooCommerce-WordPress duo is the best option for your website to benefit both from a good CMS, and a complete range of e-commerce features.
With WordPress, you can create any site you want, from blogs to presentation websites or service providers. WooCommerce comes as an extension that gives your website the components an online shop requires so you can start selling online.
WooCommerce vs Magento
While they both come in open-source e-commerce packages and offer a wide variety of both free and paid extensions, surely there are some differences, too.
It’s not easy to draw their differences in a few points, but this might help you get an insight on which might work better for you:
- WooCommerce can support online stores of all sizes, and so can Magento, but if you are thinking really big, know that Magento handles better large inventories
- WooCommerce management is beginner-friendly, Magento requires an advanced level of web development skills and often from more than one person
- Magento’s security features are more advanced since they are releasing their patches and security updates regularly, addressing individual issues that their users are experiencing
- But that is not to say that WooCommerce is not secure. In this case, the security does not fully rely on the platform, but also on your hosting services, too, so you must take more responsibility yourself in offering a secure shopping environment
- Woo-commerce is generally more fitted to small/medium websites that focus on single geolocation, which requires fewer server resources and less shop customisation
- Magento is more suited to medium to large e-commerce sites with extensive product ranges, targeting multiple languages, which demand more shop customisation
- When it comes to cost, it is easier to keep things on a budget with WooCommerce
- Magento is resource-intensive, and its hosting and support costs are, in most cases, higher
Thinking of giving Magento a try? Know that we are certified Magento specialists, too.
WooCommerce vs Shopify
Both are powerful and scalable platforms, perfect for beginner online merchants, but here are a few differences you might want to consider before making a choice:
- Shopify is an all-in-one e-commerce solution, so you need not worry about domain name costs, security, hosting, or other technical aspects
- WooCommerce is open-source, which gives you a lot of room to customise your website to meet your needs and plan your budget
- Shopify has three plans, and none of which are free
- WooCommerce comes as a free WordPress plugin, with both paid and non-paid extensions
- Shopify makes it easier for you to start, no installation is required. You just need to sign-up and customise your online shop
- WooCommerce requires installation and customisation, but in exchange, it offers a lot more flexibility and control over how your website behaves
If you care less about customisation and more about offering an online shopping solution for your customers as soon as possible, then you might want to give Shopify a try.
How do you know which ecommerce platform is best for you?
WooCommerce is one of the most popular platforms out there, but does that mean that it is the best for you?
Before turning to Woo-Commerce development or any other e-commerce services, you need to include the following points in your decision-making process:
- What are your current e-commerce business needs?
- Are you planning on expanding your business in the future? If so, to what extent?
- Do you have web development knowledge or a dedicated team?
- How much are you willing to invest at the starting point? What about down the road?
- Have you done your market research? How are your competitors services, products and information presented?
- Think about user experience, too. A good development process starts with the customers’ approach in mind
How to get started with WooCommerce?
Here are the basic steps that you, or your WooCommerce development team will have to take to get things cracking:
- Purchase hosting and a domain name
- Install and configure your WordPress website
- Install the WooCommerce plug-in to build your e-commerce store
- Develop your store with extensions and themes
- Select and install the payment gateway integration
- Set up WooCommerce shipping zones
- Verify that the core pages are functioning
Is WooCommerce easy to use?
WooCommerce is not a plug-and-play package like Shopify and does require a developer to implement and manage.
We’ll say that it is easy to use, but we know a thing or two about WooCommerce development.
If you are a techie or an enthusiastic fast-learner, you could give it a try by yourself.
Alternatively, you can consider WooCommerce development services and hire a specialist.
Reaching out for help with plugin development and your WooCommerce theme will not only get everything done faster but also ensure your services and products have a top-notch presentation.
Why hire a WooCommerce developer?
If the steps we outlined above seem simple in theory, getting down to practice might not make it so simple.
That’s why most retailers reach out to find WooCommerce development services.
- Struggling with plugins and theme conflict?
- Have you got the correct hosting configuration?
- Is your website slow?
- Are you dealing with cache issues?
- Is the PayPal integration returning errors?
If you’re feeling lost in translations give us a shout! Our developers are willing to help.
Looking for a WooCommerce expert?
So here you are, ready to start selling online. How can you know which e-commerce solution is right for your retail business if you’ve never done it before? We know this is a big decision, and we are here to assist you.
We understand that developing a successful e-commerce strategy is a real challenge, and you need to make sure your investment gets the best return.
Please speak to us for a piece of advice to find out what works best for you. We have a reputation for finding tailored solutions, no matter the industry. Contact us for help!
Why would you trust our WooCommerce expert developers?
Our WooCommerce development team not only understands your needs but has the right approach for building a store that satisfies your customer’s requirements, too.
We are great at finding the right solution for a user-friendly store, a seamless journey, and smooth checkout.
We are trusted WooCommerce developers with more than 20 years of hands-on experience in CMS and e-commerce development services. We can help you design the customised theme you always imagined having, upgrade or maintain your existing website and attain your conversion goals.
Our expert WooCommerce services
- Theme & plugin development
- Data migration & API integration
- Tailored design
- Payment gateway & third-party integration
- Site performance & SEO
- Hosting services
- Support & maintenance
- Website migration
We are ready to kickstart your WooCommerce website and help you sell across the world. Are you ready to offer a competitive user experience that your visitors will remember?
We are a WooCommerce development company based in London
Our WooCommerce agency’s development work is carried out in-house at our Hammersmith office in West London, W6. We do not outsource our work. We are a team of about 15, geared towards building our clients’ businesses and brands online.
E-commerce development is our ‘thing’. Let us Woo you into increasing your customer reach!
Some sites we have built on WooCommerce
We are great at developing online stores on Woo-Commerce, but don’t take our word for it, see it for yourself. Below are a few examples of happy clients:
Veritas Boutique, distinctive, beautiful, personal gifts. Woo-commerce development
Walkers builders merchants – Woo-Commerce
Walkers Builders Merchants
Equestrian Fencing — Fencing and Timber
InkingBig – – Large format printing
Liang & Eimil – woocommerce – Fine furniture collection
Liang & Eimil