We design all sorts of websites from business & corporate brochure websites to complex bespoke web design applications.
We help grow brands online through web design and online marketing.
How we work?
We work with individuals, start ups, small and medium sized companies and occasionally some large ones such as Virgin, IKEA and Monster Jobs.
Usually it’s a case of an outdated design needing a fresh input but often there is an underlying issues of lack of enquiries and sales. In 50% of cases this can be rectified by updating the existing web design and thereby improving conversion rates or SEO friendliness thereby increasing rankings. For the other 50% there’s nothing else for it but for a new website!
Classical but Modern
Most clients start off with a look and feel brief. Classical but Modern is a familiar one;). We take a slightly different approach. We start from an SEO point of view. Our initial focus is going to be how we make your site search engine friendly, we then think about the pretty stuff.
It’s for you not us
The most successful websites need more than a cool, contemporary design.
If you’re selling a product or service, your site needs to do more than just look impressive. It needs to clearly show what you’re offering; it needs to be
- easy to navigate
- simple and uncluttered
- search engine friendly.
In other words, you need to ensure your web designer is creating a website for your visitors and not for his portfolio for a Design Week award.
At Datadial we combine our creative talents and our SEO expertise to produce hard-working websites which are also search engine friendly. This means your site works as well behind the scenes as it does front of the house.
Conversion Rate Optimisation
Every page on your site is an opportunity for you to persuade, convince, impress and convert a customer, we constantly evaluate your site’s effectiveness too, through user testing and feedback analysis.
Don’t make me think! User Experience
Let’s not confuse User Experience (UX) with bells and whistles. Our goal with UX or User Centred Design is to create website that makes browsing and buying as easy and obvious as possible. Our aims are
- Reduce Bounce Rates
- Improve Conversions
- Build Customer Loyalty
User experience with Datadial is not an after thought, it is central to the whole project and whatever is implemented needs to be tested again and again.
Potential clients often start by saying that they only want a brochure site. Well, it may only be a brochure site but it still needs the care and attention of any other type of site. It’s there to represent your business after all.
Brochure sites are characterised by
- a small number of pages,
- a simple description of services provided
- a contact form and location details
We apply the same design principals and attention to these websites even though they tend to be small.
They are usually built in WordPress so that you can update the site yourself. All new sites are of course responsive.
Responsive web design
What is a “responsive” website?
A responsive website is one which adjusts its layout to the device on which it is being displayed. With the proliferation of mobile device sizes and tablets and phablets, it is important that websites are usable and viewable on any device. Some people refer to responsive websites as mobile friendly.
Google requires it
What’s more, Google announced that from 21st April 2015 that it would be incorporating a site’s responsiveness or mobile friendliness into its algorithm for mobile searches. When Google says jump it’s worth jumping.
Retro-fitting responsive to existing sites
All our new sites are built to be responsive however we have retro-fitted many existing websites to make them responsive. This has been done without requiring a rebuild of the content management system.
Where do we do it?
All our web design work is carried out in-house at our Hammersmith office in West London, W6. We do not outsource our work. We are a team of about 15, geared towards building our clients’ businesses and brands online.