Creative Website Design in London

No templates, just pure artistry combined with functionality

We are a web design agency based in Hammersmith London, W6

We design all sorts of websites from business & corporate brochure websites to complex bespoke web design applications.

We help grow brands online through web design and online marketing.

How we work?


We work with individuals, start ups, small and medium sized companies and occasionally some large ones such as Virgin, IKEA and Monster Jobs.

Usually it’s a case of an outdated web design needing a fresh input but often there is an underlying issues of lack of enquiries and sales.  In 50% of cases this can be rectified by updating the existing web design and thereby improving conversion rates or SEO friendliness thereby increasing rankings.  For the other 50% there’s nothing else for it but for a new website!

Classical but Modern

Most clients start off with a look and feel brief.  Classical but Modern is a familiar one;).  We take a slightly different approach. We start from an SEO point of view. Our initial focus is going to be how we make your site search engine friendly, we then think about the pretty stuff.

It’s for you not us

The most successful websites need more than a cool, contemporary design.

If you’re selling a product or service, your site needs to do more than just look impressive. It needs to clearly show what you’re offering; it needs to be

  • easy to navigate
  • simple and uncluttered
  • search engine friendly.

In other words, you need to ensure your web designer is creating a website for your visitors and not for his portfolio for a Design Week award. You can trust that we are a reliable web design agency in London, not solely looking to update our portfolios.

Embedded SEO

At Datadial we combine our creative talents and our SEO expertise to produce hard-working websites which are also search engine friendly. This means your site works as well behind the scenes as it does front of the house.

Conversion Rate Optimisation

Every page on your site is an opportunity for you to persuade, convince, impress and convert a customer, we constantly evaluate your site’s effectiveness too, through user testing and feedback analysis.

Don’t make me think!  User Experience

Let’s not confuse User Experience (UX) with bells and whistles. Our goal with UX or User Centred Design is to create website that makes browsing and buying as easy and obvious as possible.  Our aims are

  • Reduce Bounce Rates
  • Improve Conversions
  • Build Customer Loyalty

User experience with Datadial is not an after thought, it is central to the whole project and whatever is implemented needs to be tested again and again.

Brochure Websites

Potential clients often start by saying that they only want a brochure site.  Well, it may only be a brochure site but it still needs the care and attention of any other type of site.   It’s there to represent your business after all.

Brochure sites are characterised by

  • a small number of pages,
  • a simple description of services provided
  • a contact form and location details

We apply the same design principals and attention to these websites even though they tend to be small.

They are usually built in WordPress so that you can update the site yourself. All new sites are of course responsive.

Responsive web design

What is a “responsive” website?

A responsive website is one which adjusts its layout to the device on which it is being displayed.  With the proliferation of mobile device sizes and tablets and phablets, it is important that websites are usable and viewable on any device.  Some people refer to responsive websites as mobile friendly.

Google requires it

What’s more, Google announced that from 21st April 2015 that it would be incorporating a site’s responsiveness or mobile friendliness into its algorithm for mobile searches.  When Google says jump it’s worth jumping.

Retro-fitting responsive to existing sites

All our new sites are built to be responsive however we have retro-fitted many existing websites to make them responsive.  This has been done without requiring a rebuild of the content management system.

Where do we do it?

All our web design work is carried out in-house at our Hammersmith web design agency in West London, W6.  We do not outsource our work.

We are a team of about 15, geared towards building our clients’ businesses and brands online.


Web Design & UX - Featured Case Studies:

Wexham Development – Project detail – Responsive WordPress Website – Green Homes
Wexham Green

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PR Examples – Project detail – Responsive WordPress Website – Marketing stunts & campaigns

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Ashbarton – Project Detail – Responsive web development – Party House in North Devon
Ashbarton Estate

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TurtleMat – Project Detail – Web Based Call Centre Software – Washable Dirt Trapper Doormats
Turtle Mat

Part of an e-commerce project linking Call Centre, Fulfillment House and Website.

Turtle Mat have customers who like to order online or by telephone.  There was an issue in that their telesales team had no access to online orders or customer information.  So people ringing up to enquire about an order were often given the incorrect information as the telelsales team had no access to online orders.

Turtlemat use an outsourced telesales company who are used to working with their own software, so it was a challenge to build them something that would be easily adopted and easy to use.  When we produced the final call centre software for them we were told that it was the best that they had ever used from a 3rd party provider.

Now when ever any calls to discuss an order which was placed online, or if they look up an order online which they placed by phone they get the same information. Telesales staff also now have access to all the online offers and promotions running at any one time.

The integration of the call centre software was part of an e-commerce project linking Call Centre, Fulfillment House and Website all together.

View Client Profile

Datadial understand what we want and make it happen with ease – and always to our tight deadlines.

Susan Leaver

Turtle Mat - before

Turtle Mat - after

Natural Curtain Company – Project Detail – Curtain ordering software – Made to Measure Curtains
Natural Curtain Company

Curtain ordering software. We really had to pull ourselves together for this one!

Natural Curtain Company approached Datadial when they realised their existing site was failing and that the platform that it was built on could not sustain the complexity of their product offering, nor was it extensible enough to accommodate new products.

Instead of shoe-horning Natural Curtain’s business model into pre-existing e-commerce software as had happened on their previous site we instead built the site to their exacting requirements from the ground up.

The result is a complex and sophisticated ordering system that has minimised the amount of in house administration of online orders and virtually eliminated user errors on the site as there is now so much validation before ordering that users cannot order the wrong thing.

The site is integrated with Datadial’s email marketing software as well as Wufoo and online survey tool as well as their own bespoke order management system.

The site has also been supported by an online marketing campaign to keep the site listed for any curtain related queries.  A recent conversion rate optimisation exercise where we A/B tested homepage layouts had the effect of increasing revenue by 30%.

View Client Profile

It is clear that our customers like the new website. I love it. So a big thank you from me and all at the ever-growing Natural Curtain Company.

David Adeane, Natural Curtain Company

Are you with the right team?

Beautiful recent comments that keep us ticking...

Dear Rob.

It was lovely to meet you yesterday too.  Thank you so much for your attitude and honesty. I really appreciate your advice….You are the professional and the person I wish I met 10 years ago. Unfortunately  I cannot move on this yet just at this time…

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