Google Ads Management Services

Google Ads Management Services

Google Ads (formerly Google Adwords) is one of the most effective ways to reach new customers and grow your business. With over a decade’s experience in handing Google ads campaigns, our team can help you discover the highest return on investment you’ve ever had. Google Ads is the mainstay of any paid marketing strategy, however, get it wrong and it has the potential to exhaust your entire marketing budget with little benefit.


Our working process

Each project is different, we think there’s no ‘one size fits all’ solution. We promise to treat your site & business individually and this will be reflected in your unique strategy. Below we have outlined our process in seven steps, each of which is discussed with our clients and tailored to meet their business goals.

1. Business objectives

First, we discuss your business objective and the goals you want to track

2. Ad networks

Then we decide where you want to focus your efforts (AdWords, Bing or both!)

3. Target market and competitors

Next, we discuss your target market and your closest competitors to determine what keywords/phrases you want your ads to appear when someone searches for something (including negative keywords for searches you don’t want to appear for!)

4. Set up goals and KPIs

Simultaneously, we set up or import the website goals you want to track into your PPC account to measure the effectiveness of the campaign.

5. Ad drafts

With finalised keyword targeting added and punchy, eye catching ads sent over for approval.

6. Campaign set up

Finally, we set your campaign up! Your campaign is then checked daily to ensure we are optimising keyword bids so that your ads are at the top of the search results and delivering the most clicks whilst staying within your budget.

7. Monthly Report

After, you’ll receive a monthly report on campaign. With performance broken down by everything from time of the day, device used, even ad copy used – with recommendations on how to make the campaign even better next month. Every step of the way we’ll be assessing your PPC campaigns performance, making sure it helps you stay ahead of your competition.


Are you ready to start planning a successful Google Ads strategy?

Get in touch!

Small Budgets? Start up company?

Our Google Ads management services pricing is competitive and we work with click budgets ranging from £750 per month to £20,000 per month.

Are a small or a start-up business or you wish to increase your current PPC activity?

Contact us today to discuss your Google Ads campaign!


How do we charge?

Pricing for PPC Adwords campaigns and agency rates is relatively straightforward. Charges break down into:

Google Ads campaign set up

This includes keyword research and creation of campaigns. This is typically between £450 and £1,500 for small to medium sized campaigns.

Google Ads campaign management

Based on your advertising spend, with monthly fees starting from £300. This includes day to day management, refinements of campaigns, monthly meetings and monthly reporting.