Bespoke E-commerce

Tailor made to be 'just so'...

Bored of templated out of a box e-commerce websites?

Datadial had developed their e-commerce software over 10 years.  It is best of breed and packs more functionality than many mainstreams “off the shelf” e-commerce packages out there.

Just as no two people are the same, no two online businesses are the same. This means your e-commerce website design shouldn’t be out-of-the-packet one-size-fits-all.

Our e-commerce software is search engine friendly from the ground up.

At Datadial we build search engine friendly websites from the ground up, which are intuitive, robust and scaleable.

And they’re really simple for you to update when you need to change your products.

Maximising Sales

Our design, SEO and programming teams all work on your site at the same time with one aim in mind: to maximise conversion rates. No aspect of this process is outsourced.  And your site is built exactly how you want it. You’ll never hear us say “that can’t be done”. We’re much more likely to say “oooh that’s a good idea let’s build it.”

And we’ll continue to make suggestions and tweaks as your site grows to maximise your conversion rate.

Where do we do it?

All our bespoke e-commerce work is carried out in-house at our Hammersmith office in West London, W6.  We do not outsource our work. We are a team of about 15, geared towards building our clients’ businesses and brands online.


Bespoke E-commerce - Featured Case Studies:

Promoting a healthy lifestyle with Nuique

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Case Study – The Case for Bespoke E-commerce Software?
Design 911

Porsche Parts E-commerce Website

Most clients now want their site built on commercially available software, preferably open source. However there are times when proprietary software can be the best option.

The design911 site is built on Datadial’s first iteration of its own e-commerce software, launched around 2004. It has had functionality upon functionality added to it and yet still the underlying software has been resilient and robust.

If it had been built on a purchased e-commerce software it’s very likely that we would have come up against limitations many years ago.  As it is we have been able to build on and expand the site without any issues as we have total control of the source code.

Over and above the all standard  e-commerce functionality  this site includes:

  • abandoned basket email functionality,
  • tyre finder,
  • fast part finder,
  • find parts via part diagrams digitised from car manuals,
  • automatic feeds for Google and Ebay,
  • integration with Orderwise stock control system
  • bulk imports
  • payment by bank transfer
  • kiosk functionality for use in garages for touchscreen
  • mobile website
  • and much more

How have we managed to work together for so long (since 1998) and still get on?

As one of our first clients we are proud that we are still working on the Design911 website after so long and still adding more and more functionality to their site.

To the credit of Design911 they are willing to try out new ideas to grow their business online.  Sometimes these work, sometimes they don’t, but as both companies view the relationship for the long term it’s an accepted principal that this will be part of the process.

We originally came together from an Advert that we had placed on Loot, free ad newspaper (pre Gumtree et al). If you remember Loot then you’re probably getting on, like us :)

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My Family Silver – How we built it
My Family Silver

Hazy Instructions, Big Picture solutions.

This is the sort of site that would have been very difficult to build with off the shelf shopping software.  The requirements went way beyond the capabiltiy of the likes of Magento or Shopifty.

This was a large project.  Elements included:

  • an exhibitor subscription system which handled all the monthly invoicing  for items that had been listed.  Items that were posted by exhibitors go to create the market place.
  • a bestpoke e-commerce section for Market place pieces.
  • a bespoke e-commerce for products where you can add your own family crest.
  • a bespoke e-commerce section for crested signet rings.
  • a CMS for managing all facets of the site
  • an exhibitor account area
  • a crest identifier – allowing exhibitors to identify a which family owned a family crest.

Our brief was really quite vague: to create a marketplace for silver dealers.  We ended up doing all the above as well as digitising in India tomes of historical family data and then building a system to filter and organise this in a logical and easy to use online format.

The site was built in Datadial’s own e-commerce software and has run smoothly now since the site was built in 2007

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From our original rather hazy instructions to the finished article has been a remarkable achievement by you and your team.  Not only is it built to a standard beyond our initial dreams but you have also immersed yourself in the subject area with an enthusiasm that has completely taken us aback!  Thank you for a great site.

Martyn Downer - MD



Bespoke E-commerce for Signet Rings


Crest finder for Exhibitors to identify which family names belong to which crest


Made to Measure Curtain and Upholstery Ordering
Vanessa Arbuthnott

Bespoke Curtain Ordering Software

This is an example of a website for which off the shelf shopping software would not be able to cope.

If you have ever ordered a pair or curtains you will know how complicated it can be.  You need to know about pattern repeats, drops, width measurements, pelmet pleats, flop overs, piping, poles, tiebacks, voiles, cushions and how to calculate it all in an instant for the online user.

As this was a redevelopment of an existing site the client had a sophisticated set of requirements not just for curtain calculations but also delivery management and accommodation of standard e-commerce products.

So we developed a bespoke e-commerce website.

The site accommodates:

  • Made to Measure Curtains, Roman and Swedish Blinds, Quilts, Cushions, Upholstered Chairs, Sofas, Wallpapers and standart products.
  • There are lots of additional options where relevant such as options for second lining fabrics, border fabrics piping, buttons etc.
  • Includes multiple payment options including phone, cheque, PayPal, credit card.
  • Sophisticated delivery management allows for split deliveries for orders containing mixed product types such as a sofa and a free sample. Dynamic Postcode calculator offers cheapest postage options.
  • Includes back end call centre order entry and CRM.   All fully updateable via bespoke CMS

Built from the ground up with SEO in mind,  this is the only fully SEO friendly curtain website in the world as far as we know!

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Selvedge Subscription Management

Our subscription management software is not sold out of a box. It is tailored to your exact requirements so that you can run your business the way you want to.

Typical functionality includes:


  • Multi currency, multi periods,
  • Recurring payments,
  • Choose when you start from,
  • Subscribe to digital mag,
  • Free gift with new subscriptions,
  • Payment options including bank transfer, paypal
  • Bespoke Offer creation system
  • Link to e-magazine
  • Promo code, student code,
  • How did you hear,
  • Join mailing list


  • Subscription search filters, by date, type, status, name etc.
  • Gift Subscriptions
  • Back-Issue Purchases
  • Expired Subscribers
  • ‘Fair’ Subscribers
  • Back-Issue Purchases
  • View Free Sample Archive
  • Current Subscribers
View Client Profile

Curtain ordering software and online call centre – Natural Curtain Company
Natural Curtain Company

Curtain ordering software. We really had to pull ourselves together for this one!

Natural Curtain Company approached Datadial when they realised their existing site was failing and that the platform that it was built on could not sustain the complexity of their product offering, nor was it extensible enough to accommodate new products.

Instead of shoe-horning Natural Curtain’s business model into pre-existing e-commerce software as had happened on their previous site we instead built the site to their exacting requirements from the ground up.

The result is a complex and sophisticated ordering system that has minimised the amount of in house administration of online orders and virtually eliminated user errors on the site as there is now so much validation before ordering that users cannot order the wrong thing.

The site is integrated with Datadial’s email marketing software as well as Wufoo and online survey tool as well as their own bespoke order management system.

The site has also been supported by an online marketing campaign to keep the site listed for any curtain related queries.  A recent conversion rate optimisation exercise where we A/B tested homepage layouts had the effect of increasing revenue by 30%.

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Dear All, It is clear that our customers like the new website….comments from our survey – navigating my way round is easier and quicker than before…the order process is much quicker and less frustrating than before….

The ability to edit orders during the order process and also in the basket saves time and angst….

I love it. So a big thank you from me and all at the ever growing Natural Curtain Company.

David Adeane, Natural Curtain Company

Beautiful recent comments that keep us ticking...

Without exception, They all xxxxing love it – the graphic designer had a tear in his eye. They all totally love it, they are all telling me how much they love it. It has literally restored their faith in wanting to work for the company.  Thank you so much!!!!!!!!

(you have sort of made me a bit of a hero right now!)

re new website

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