How to Advertise Successfully on Social Media
Hi, Hello, Howdy, Wotcha, G’day mate … There are plenty of ways to greet your customers as they enter your brick-and-mortar store, and social media is no different. Or is it?
Social media is more about sharing than about selling. It is all about building relationships with your online audiences by sharing content, giving insights, and having honest and open conversations.
Organic vs Paid Advertising
Have you ever posted an amazing piece of content on your Facebook page that you know your audience would love to read about, only for it to gather just a handful of likes and clicks?
You may have even seen one of your competitor’s post something similar and how it gained hundreds or even thousands of likes and comments.
So How Do You Make Social Media Work to Your Advantage
Paid campaigns are essential to social media growth and establishing an online presence, the actual traffic itself is usually less expensive than search campaigns and there is a lot of it!
You also have the added benefit of being able to target your perfect audience, which ensures that your content reaches the right people, the types of people who will love what you post.
What Paid Social is About
Gone are the days when we could post content and organically drive boatloads of traffic from our social media profiles, and this is due to how social media platforms design their algorithm to make businesses boost their content with paid campaigns.
When it comes to social media advertising, not everything is about selling more: boosting traffic, creating brand awareness, engaging your customers, increasing conversions are just a few of the KPIs you need to keep an eye on to win more business.
Social media marketing is becoming essential to building brand awareness and getting new visitors engaged with your content. It is the perfect opportunity to build a strong online following and become an authority within your industry.
Paid social media campaigns amplify your voice online and allow you to be heard. This means building a relationship with your target audience and turning curious visitors into recurring customers.
How to Make Ads for Social Media
Creating your ads with a business objective in mind is necessary, but is it sufficient? Remember, it’s not all about you, it’s all about them, whether you are advertising on Facebook, Instagram, YouTube, or other social media platforms.
So how do reach your target audience? How do you engage with them, and nurture them into becoming your customers?
Without an advertising strategy in place, your business suffers more from losses than gains from wins. The good news is you have found us, and this is where we step in on your behalf!
Paid Social Social Media Services for eCommerce
Since way back in 2007, we have been developing social media ad strategies that complement the overall marketing plan and help increase the ROI of any business.
Let us take command of the rationale behind a strong social media promotion campaign by helping you:
- plan an effective paid social strategy
- create a clickable ad
- manage & optimise in real-time
- track & analyse advertising data
- measure campaign performance
- report the results
What Benefits Can Social Media Advertising Bring You
Paid social media ads are now part of every powerful marketing strategy mix. Moreover, around 90% of marketers pledge for social media advertising’s performance and benefits.
Make sure you choose a digital advertising specialist to help you:
- target the right audience
- engage with your audience in the right way
- optimise user experience
- drive high-quality traffic to your website
- use retargeting to increase your revenue
- manage campaign costs effectively
- get measurable results
Paid Social Advertising Agency in London
All our social media advertising work is carried out in house at our Hammersmith office in West London, W6. We do not outsource our work. We are a team of 15 specialists, geared towards building our clients’ businesses and brands online.
Need help to kick-start your paid social media campaign?