What is online marketing

A brief summary

What exactly is online marketing?

Online marketing is the process of exposing your website in as many places on the Internet with the aim of attracting targeted, qualified traffic to your site.

Datadial achieve this using a variety of strategies,

  • Search engine marketing
  • On page optimisation
  • Off page optimisation (link building)
  • Social media marketing
  • Affiliate marketing
  • Online PR syndication

    Of course getting traffic to your website is only half the battle. whilst most agencies just concentrate on search engine rankings Datadial also focus on converting visitors into sales once they reach your site.

    This is achieved through some or all of the following
  • Improving usability on the site
  • Analysing users statistics and behaviour on site
  • Introducing basic calls to action
  • Introducing "trust" building elements
  • Improving the copy to reflect the user base
  • Implementing a total redesign