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On the subject of AJAX


November 10th, 2008.

New E-commerce launch – www.Yapp.co.uk


We took a dogs dinner of an old website and transformed it into a work of art that converts users to buyers. As always the project was delivered on time and on budget.









Yapp Wine Merchants website now has a fresh, modern design, packed with tools to help you find the wine you need.  It is unfrightening and designed to cater to Yapps broad user base.  We’ve made searching for wine fun and easy whilst retaining Yapp’s connoiseur edge.

Everyone has their own ways of looking for wine so we implemented 4 ways to navigate the site:

  • The Easy Wine selector uses dynamic searching
    Watch your search results change dynamically with easy to use search sliders. Have a play.  The great advantage of this is that it all happens on one page with no hopping backwards and forwards to and from search results.
  • The Food and Wine selector allows you to search for wine by Food Type by clicking on images of different food types.  This is not rocket science but is dis-armingly useful.
  • Advanced Search - for those who really know what they are after.
    Search by Regional maps
  • “You recently looked at”
    Isn’t it annoying when you look at lots of different items and then have to re-find them by re-doing the searches.  Well we eliminated this problem with the “You recently looked at section” so you dont have to re-do previous searches.
  • Tell a friend / Bookmark tools
    Not strictly a navigation tool but so simple and effective.  How else can you let your loved one know what you want for Christmas?  Simply post your choices to your Facebook page and invite others to have a look.

Search engine friendly

As always with Datadial, the site is built to be search engine friendly
All pages from the old site have been redirected to the relevant new pages.
The site uses Friendly URLs so http://www.yapp.co.uk/Wine-List/Rhone-South/Chateauneuf-du-Pape/ instead of



Integrated stock control – the site is integrated to draw stock levels from Sage accounts.
The site is fully content managed, giving Yapp control over all aspects of the site including creating offers, mixed case offers and product information.
The site is also integrated with Datadial’s email marketing system.


October 7th, 2008.

4 new site launches demonstrate our design and programming skills

We are pleased to announce the launch of 4 new sites this month.  Each one demonstrates a different skillset that we can provide here at Datadial.

Basically Black

New – e-commerce launch: www.basicallyblack.com

One for the ladies. As usual this site is fully updateable by the client and includes stock control, dispatch notes, customer management, full reporting and is integrated with Datadial’s email marketing system. Perfect site to find that oh so hard to find little black dress. Buy now!

AJAX engineered quote generator – www.flowduplication.com

A site for generating quotes for DVD and CD duplication. The quote generator has been developed in AJAX and provides an easy to use interface for ordering CD’s and uploading artwork.What is AJAX – AJAX speeds up a website by only refreshing the part of a page that needs refreshing. Well that’s the simple explanation. The increased speed hugely improves usability and eases frustration Datadial developed the site from a logo provided and designed all artwork on the site

The client commented “my boss was grinning like a cheshire cat all afternoon when he saw the site, thanks to you and the team

Content management system www.lloydgeorge.com with Fin International

Relaunch of this Fund Management site, following a re-branding exercise by www.FinInternational.com.  The site is fully updateable by Lloyd George staff using Datadial’s content management system.

Originally designed brochure site and blog www.carnabystreetthemusical.com

You haven’t heard of it yet this will be the next BIG West End musical in the New Year. The site is being populated bit by bit as people send in their memories of the sixties. If you were famous in the Sixties and loved Carnaby Street let us know!!

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