April 18th, 2011.
Even with all the buzz about conversion rate optimisation, there are still businesses which haven’t tried it yet. To get you started, I came up with a very simple and inexpensive idea every ecommerce store should test. Your site search box position & size test.
OK, so what’s so special about the site search and why should you give it a go?
1. Generally the conversion rate of visitors who used a site search is 2-3 times higher than those without, as is the per visit value. In our example below conversion rate difference is 168% higher when site search has been used. Also per visit value is 132% greater.
2. On average, around 8-20% of sites’ visitors use a site search, but they bring between 17-33% of overall revenue.
3. The test itself isn’t that difficult to implement and could be up and running in less than 8 hours, however this type of test and implementation will require a knowledgeable person to set up the test.
A little something about the site search box test: this type of tests falls under so called “site wide” tests. With site wide test implementation, the tested variations are going to be the same on every page on your website.
Speak to Jan for more information on A/B or multivariate testing or to request your free consultation: firstname.lastname@example.org or call 0208 6000 500 ext. 231