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Among many other draw backs of office 2007 it is also going toÂ causeÂ headaches for email marketers.
Previous versions of Outlook used the Internet Explorer engine to render HTML emails.Â ThisÂ meant thatÂ designers were able to use sophisticated, CSS-based designs which is why most email messages look so good these days.Â You could be reasonably sure thatÂ if the message looked fine in IE, then it would look fine in Outlook.Â
The bad news is that instead of using the IE-based HTML rendering engine, Outlook 2007 will use the Microsoft Word HTML rendering engine.Â This is bad news.Â Word is useless at rendering html and this move by Microsoft signals the end to many of the tricks that email designers rely on to create professional email designs.Â
For example, of the effect that this will have take aÂ look at two examples:
Sample emailÂ in Outlook 2003ï¿½
Same message in Outlook 2007 email client.Â
The good news is that these issues are solvable, so dont despair, read on.
What will be different?
For a quick overview of the highlights, read below.Â (Note that many of these changes affect HTML-level elements in your email design.)
If you are a web designer, we suggest that you read the complete,
sleep-inducing overview of the design conventions that will not be supported in Outlook 2007.Â Â Also, Microsoft has provided a downloadable validator that will help you validate your HTML for the Outlook 2007 engine.
What does this mean for me?
If none of that made sense, then you’re probably not a web designer.Â In which case, you need to know the following: