How minor changes to your website can increase conversion rates.
Sometimes really simple things can have a big impact on conversion rates. In our recent home page A/B test, just by improving a headline, adding bullets points, creating more visible call to action and by improving the layout we saw an increase in conversion by 24.8%.
In most cases however, the biggest conversion lifts can be only achieved by testing different layouts and by adding or removing elements from pages.
How conversion optimisation works.
Conversion Rate Optimisation is a method of marketing which uses A/B or multivariate testing, a process by which more than one component of a website may be tested in a live environment. It works as a data driven process with a purpose of increasing website leads and sales on the same volume of traffic. Conversion Rate Optimisation is one of the most effective marketing tools available and by continuous testing and improvement, you can improve your site by more than 60% over the time.
The biggest beauty of conversion optimisation testing is that you can test any idea you have, or that latest best practice you read about and then in several weeks time see if it worked for you - If it didn’t, you can immediately test something else!
Click the ‘Learn More’ link below to download our Conversion Calculator and see what difference a change in conversion rate of 10% or 20% can make to your business:
Want to increase your conversion rate? Lets talk
- Home page A/B test - 24.8% increase in conversion » Dowce
- Curtain ordering software, e-commerce » Natural Curtain Company
- E-commerce with 10,000 products with A/B testing » Design 911
- E-commerce for car spare parts - 150,000 products » Prestige Perfomance Centre