Jan Landing page optimisation

Jan is in charge of landing page optimisation, also known as conversion rate optimisation, including website usability.

He is certified in landing page optimisation and web analytics. He studied with recognised industry leaders in the USA. Jan's average passing rate was over 95% which made him one of the most successful students.

He analyses websites' analytics data to discover any pages on the site that are under-performing and works to improve them.

Sometimes simple changes to a checkout process or page layout can dramatically increase conversion rates and transform website sales, however he prefers experimenting with completely new layouts and new ideas to gain the highest possible improvements.

Jan has been working at Datadial since November 2010 and loves getting his nose into Google Analytics. He is currently working to transform many of our clients' businesses.

His motto is: Stop debating, start testing and let the data speak.