Category Internet Marketing

January 21, 2018

Fawlty Towers and Trolls SEO strategy – have you got the balls? »

  We all know that if a customer is unhappy that they are 10 times more likely to complain than if they are happy. Well poor service could be a fantastic opportunity to improve your SEO. Let’s say you run a restaurant.  Consider a situation where for a day you deliberately gave all your clients […]

On October 24th, 2011 wrote on the subject of Internet Marketing,Online Marketing,Organic Search Marketing.

The Importance Of The Long Tail – 16% Of Searches Have NEVER been Typed-In Before »

Google claim that 16% of more than a billion queries entered every day have never been seen before may sound hard to believe, but perhaps a closer look at how people search online is warranted first.  450 billion new, unique queries have been handled by Google since 2003. All of this begs the question what […]

On August 22nd, 2011 wrote on the subject of Internet Marketing,Pay Per Click.

Visualizing your busiest PPC time periods using pivot tables & Excel »

Ad scheduling can be a particularly useful tool to use within Google AdWords if you’re running a campaign on a tight budget. For anyone who hasn’t used Ad Scheduling before, it allows you to set time periods in which your AdWords ads within the selected campaign are allowed to show. This is useful because with […]

On June 15th, 2011 wrote on the subject of Inspiration,Internet Marketing.

What is a QR code – a quick guide »

If you ever seen this strange looking black & white square in any form of advertising on a bus, train, email, business card etc., then you met a QR code. What is a QR code? The definition on Wikipedia says – QR code is a specific matrix barcode (or two-dimensional code) that is readable by […]

On September 9th, 2010 wrote on the subject of Development,E-commerce,Internet Marketing,Online Marketing,Organic Search Marketing.

Essential viewing for tips on keeping product pages fresh »

Following Caffeine and Mayday updates to Google’s algorithm it is more essential than ever that internal pages on websites are kept as fresh as possible with new content.  It is no longer enough just to have an exciting homepage with frequently refreshed content: this now needs to be replicated throughout your site. Google will reward […]

On July 13th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Online PR,Organic Search Marketing.

Maximising offline activity to get the most out of your SEO campaign »

It often seems to be normal practice to treat SEO campaigns as a stand-alone form of marketing.  Groups of shadowy geeks perform magic in the room at the end of the corridor, with sales and marketing teams avoiding them as much as possible at the water cooler. However, it’s important to remember that SEO is […]

Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]

Comparative charity advertising – the new online battleground? »

I read an article on Marketing Week “Advertising industry and green charities welcome code changes“. The story reports on some changes in the codes guiding TV and radio advertising, and one significant change will be that charities will be allowed to run adverts comparing themselves against another charity. The new advertising code takes effect from September […]