On the subject of CTR

January 18, 2018

On April 13th, 2011 wrote on the subject of Organic Search Marketing.

Special characters In meta descriptions – the beboisation Of Google? »

Using non-standard characters in the page title and meta description tag seems to be a growing trend in many industries. The idea is that by using eye-catching non-standard characters readers attention is drawn to their result first, even in preference to results that may be above them. The practice of optimising search results to maximise […]