On the subject of increase in conversion rate

January 22, 2018

On August 26th, 2011 wrote on the subject of A/B Testing.

How a losing variation produced 95.45% increase in conversion rate »

A/B testing can lead to impressive gains and surprising results. In this post I would like to talk about our recent home page A/B test on an ecommerce store, when our treatment page decreased the goal we were measuring in Google Website Optimizer (GWO) by -11.2%, but still we declared the page a winner. And […]