On the subject of Online Marketing

December 11, 2016

On February 14th, 2013 wrote on the subject of Blogging,Internet Marketing,Organic Search Marketing,Social Media.

An Essential Tool for Seeding Your Linkbait – The D.O.G.C.A.T. »

  Linkbait. The One True Love of the Content Makers. That essential tool in the arsenal of online marketer, Linkbait is content designed to attract the attention of other web users by baiting them to link to it (see?). Linkbait isn’t just ordinary content. Blog posts are easy; but making something that your industry will […]

The importance of blogging regularly. »

Blogging regularly is important for many reasons. The most obvious being that if your want to retain a degree of professionalism (assuming your blog is not a personal one) then it looks better if you are continuously finding new and interesting things for your audience to read. Honestly, how eager are you to get involved […]

Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]

On December 22nd, 2009 wrote on the subject of Online Marketing,Organic Search Marketing.

So you think you’ve got a search engine friendly website? »

One of the first tasks we perform when working with a new client on search promotion is a health check of the website.  The idea is to make sure that the way the site is built does not hamper its performance in search engines. Business owners and managers don’t have time to learn technical jargon, […]

On December 16th, 2009 wrote on the subject of Online Marketing.

The Biggest (But Lesser Known) Online Marketing Myths »

Recently I seem to be coming across a lot of popular misconceptions being churned out, both by business owners who have unfortunately been told or have read incorrect information, or even, and more worryingly; people who write about digital marketing or SEO in the mainstream or industry press. Below is a collection of my favourite […]