On the subject of sales process

April 25, 2017

On October 31st, 2008 wrote on the subject of Organic Search Marketing,Usability.

The Search Buying Cycle »

Before you can make decisions such as keyword targeting and page optimisation, it is first important to understand the search buying cycle and how this can impact on your keyword queries and landing pages. Going back to my days in offline marketing, the sales and marketing funnel looks rather like the image on the left. […]