On the subject of trademark

April 23, 2017

On December 10th, 2008 wrote on the subject of Online Marketing,Pay Per Click.

Interflora Suing M&S and Flowers Direct over AdWords »

After reading some interesting posts over at Holistic Search and Brand Republic, one of the largest florist chains worldwide is suing Marks & Spencers and Flowers Direct for using the Interflora brand name to trigger AdWords ads for their competitors. Google updated their policy on brand name keywords and trademark terms that trigger competitor’s adverts […]