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On the subject of Datadial Designs


February 17th, 2011.

Time delay video of the Taylor Herring website build

We’re delighted to announce the launch of a new site for Taylor Herring PR consultancy.

We rebranded the company with a new logo and new identity.  We redesigned the website and developed it using Datadial’s content management system

If you have never had the pleasure of watching how a website is put together then now’s your chance.  Watch the video below.


March 24th, 2010.

Creating the new Datadial website

Our old home page

Our old home page

I always find that designing your own website is a much larger task than designing a site for someone else. You become the pickiest designer ever, striving for the tiniest details to be spot-on and investing a lot of energy, but then receiving a lot of energy back when the results work out just as you hoped.

Our aims for the new site are to make it much more visually appealing, demonstrating our design work within the site itself. The structure was changed entirely to give ultimate focus on the full-service aspect of our business – that clients can use all of our services or just the particular ones they need.  We researched what our clients thought of us, and wanted to bring the website in line with the recurring aspects of the feedback:  we embark on a journey with our clients (we don’t just launch a site and leave it), our work yields results, we’re proactive and push expectations, clients talk directly to the people working on their site, and we’re a close knit team of specialists.

I think we’ve achieved all of this in the new design. Here are the main aspects that went into it:

Fonts – the Big Decision

Our font choice for the new design

Our font choice for the new design

The font choice underlies everything else in the design.  We wanted to move away from the Georgia look of the previous design, and needed something that communicated high-tech modernism and intelligence more effectively.  I also really wanted to take advantage of the @font-face CSS property so that we could just our chosen font in a wider variety of situations. (sIFR tends to restrict you to using the non-standard font only for headings – unless you want multiple headaches.)

@font-face technology is moving very quickly thanks to sites like Typekit, however there is still a long way to go.  The choices of fonts available are still relatively small, especially when it comes to fonts that have been engineered specifically for screen use.  Ideally, we also wanted to choose a font that could be rolled out in our printed documentation for consistency.

After a bit of research I found Graublau Web.  It is a lovely font that communicates all of the values we wanted to capture.  It is produced by a quality foundry; there is a specific screen/web version; it’s licensed for @font-face implementation; and is part of a wider print-based family that we can purchase for our hard copy material.  Tim Brown’s demo page meant that we could check out how the font behaved in different browsers before implementing it.

I was chuffed to say the least!

The Grid

Underlying grid of the design. Each line shown here is 12px apart.

Underlying grid of the design. Each line shown here is 12px apart.

The site adheres to a 12px grid to give it comfortable vertical-rhythm.  All of the font sizes, line heights and margins on headings and paragraphs are multiples of 6, which means the eye can easily jump from one item to the next down the page without any jarring of irregular spacing.

Consistency of design and uniqueness of pages

With such strong underlying consistencies through the design, we could then branch out and have a bit of fun with other elements such as the background colour of the page.  With dark backgrounds and the bright orange of the Datadial brand, we had to be very careful that content on the page was not being swallowed by the strong contrasting colours.  Having the ability to change the background colour on the page released us from that.

We developed a base colour scheme to avoid any clashing choices arising in the future. But I didn’t want to hinder our creativity with brand guidelines that are too restrictive, so we also allowed pages to have individual CSS files on the site. This means we can really branch out if the content warrants it. This will be an ongoing task, but 2 examples are Sexy Panties and Naughty Knickers and exemplifying the stunning Hope and Greenwood brand.


I’ve always been one for subtle design effects. I believe the details add up to a sense of a good experience, even if the visitor isn’t fully aware of the individual details.

The site uses CSS3 transparency throughout it to give a different impression on individual pages.  By setting the content area to white with 90% opacity, each page has a slightly different tone: the equivalent of setting the page area to #ECEBEA, #EBEBEB, #EDECEB.  The navigation, social links and footer use the same effect with a black base.

What about Internet Explorer?

Our browser stats

Our browser stats

Thankfully, our site has a relatively low (and hopefully ever-decreasing) number of visitors using Internet Explorer.  This allows us to fully take advantage of CSS3 and provide Internet Explorer users a suitable fall back without compromising the majority of our visitors.  So instead of subtle transparency there is a normal solid colour background (always #EEE), instead of text shadows the text sits on the page as normal, and Javascript takes care of the text columns.

Internet Explorer 8 compared to Google Chrome

Internet Explorer 8 compared to Google Chrome

It may not look quite as pretty, but with the majority of our visitors able to see my full intentions without having to wait for Javascript to load, I feel the use of CSS3 pays itself off.  I also try to remain optimistic – hoping that IE9 will look just as good as Chrome or Firefox does right now, and therefore future-proofing the design.


January 14th, 2009.

Illustration in website design

Sometimes photos just don’t cut it – especially stock photos that are also being used on many other sites. Illustrations using traditional (using pen, ink, watercolour, pencil) and vector (a type of computer graphics) methods are starting to fill some of those holes on websites around the world.  One major benefit of illustration is that it can look exactly how you want it to look. The illustration can be of many different styles, according to what look you’re after, and there are many examples around the internet.

3 finished illustrations on the live website
One of the sites that we’ve designed recently, Conference Genie, uses a cartoon style vector illustration to capture their three service in a unique way.  I thought I would share with you the process that I went through to create these graphics.

Pencil sketch of the illustration
Each character starts off with pencil sketches, which helps me and the client to get the same feel for the illustration.  This part of the process should be a time of a lot of discussion and collaboration with the client.

Tracing the sketch in Illustrator
The sketch is then scanned into the computer and opened in Illustrator.  Here I outline the sketch and start building up some shapes.

Filling the illustration with colour
The shapes are then filled with colours, and tweaked according to what is needed.

Finishing the illustration in Photoshop
Finishing is then applied to the illustration in Photoshop and it is incorporated into the website design for a unique look and feel.


November 10th, 2008.

New E-commerce launch –


We took a dogs dinner of an old website and transformed it into a work of art that converts users to buyers. As always the project was delivered on time and on budget.









Yapp Wine Merchants website now has a fresh, modern design, packed with tools to help you find the wine you need.  It is unfrightening and designed to cater to Yapps broad user base.  We’ve made searching for wine fun and easy whilst retaining Yapp’s connoiseur edge.

Everyone has their own ways of looking for wine so we implemented 4 ways to navigate the site:

  • The Easy Wine selector uses dynamic searching
    Watch your search results change dynamically with easy to use search sliders. Have a play.  The great advantage of this is that it all happens on one page with no hopping backwards and forwards to and from search results.
  • The Food and Wine selector allows you to search for wine by Food Type by clicking on images of different food types.  This is not rocket science but is dis-armingly useful.
  • Advanced Search - for those who really know what they are after.
    Search by Regional maps
  • “You recently looked at”
    Isn’t it annoying when you look at lots of different items and then have to re-find them by re-doing the searches.  Well we eliminated this problem with the “You recently looked at section” so you dont have to re-do previous searches.
  • Tell a friend / Bookmark tools
    Not strictly a navigation tool but so simple and effective.  How else can you let your loved one know what you want for Christmas?  Simply post your choices to your Facebook page and invite others to have a look.

Search engine friendly

As always with Datadial, the site is built to be search engine friendly
All pages from the old site have been redirected to the relevant new pages.
The site uses Friendly URLs so instead of


Integrated stock control – the site is integrated to draw stock levels from Sage accounts.
The site is fully content managed, giving Yapp control over all aspects of the site including creating offers, mixed case offers and product information.
The site is also integrated with Datadial’s email marketing system.


October 7th, 2008.

4 new site launches demonstrate our design and programming skills

We are pleased to announce the launch of 4 new sites this month.  Each one demonstrates a different skillset that we can provide here at Datadial.

Basically Black

New – e-commerce launch:

One for the ladies. As usual this site is fully updateable by the client and includes stock control, dispatch notes, customer management, full reporting and is integrated with Datadial’s email marketing system. Perfect site to find that oh so hard to find little black dress. Buy now!

AJAX engineered quote generator –

A site for generating quotes for DVD and CD duplication. The quote generator has been developed in AJAX and provides an easy to use interface for ordering CD’s and uploading artwork.What is AJAX – AJAX speeds up a website by only refreshing the part of a page that needs refreshing. Well that’s the simple explanation. The increased speed hugely improves usability and eases frustration Datadial developed the site from a logo provided and designed all artwork on the site

The client commented “my boss was grinning like a cheshire cat all afternoon when he saw the site, thanks to you and the team

Content management system with Fin International

Relaunch of this Fund Management site, following a re-branding exercise by  The site is fully updateable by Lloyd George staff using Datadial’s content management system.

Originally designed brochure site and blog

You haven’t heard of it yet this will be the next BIG West End musical in the New Year. The site is being populated bit by bit as people send in their memories of the sixties. If you were famous in the Sixties and loved Carnaby Street let us know!!

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