June 25th, 2013.
All of the briefs we’ve received this year have included a request for a ‘mobile version’ of the proposed new site.
But what does this mean? And do I hear the creak of an overloaded bandwagon?
Just as 2011-12 was the year of the Social Strategy [with no specification as to what that actually means], 2013 is fast becoming the year of the Mobile Site.
Yes, it’s true that mobile use is increasing:
Source Monetate E-Commerce Quarterly.
But how should you respond?
People could be accessing your website from any number of devices (such as phones (of all shapes and sizes), tablets (of all shapes and sizes) and even smart TVs (of all shapes and sizes). So, as a website owner, you shouldn’t be asking whether you should be considering mobile options, you should be asking which mobile options to consider – or shock-horror, opting to do nothing.
So there are 4 main options available to you. Each has its pros and cons, so let’s get the run-down:
#1 Responsive Web Design
What is it?
In a nutshell, this is designing your site so that its layout responds to the device on which it is being displayed..
- Streamlined: The site is hosted on the same domain and uses the same URL so there are no SEO issues or redirecting issues.
- Consistent with Desktop Content: The same content is just presented in a different layout.
- Low Maintenance Cost: Although initial build costs may be slightly higher, the cost of maintenance and updating should be lower (as you are only maintaining one site).
- Slower Loading Times – If you are adapting an old site to a responsive site you may find that it is not fully optimised for mobile and is slow to load. However, if you are building a new site and taking a ‘Mobile First’ approach, this shouldn’t be a problem. But 3G and 4G coverage remains sporadic and unstable – so some content may take time to download.
- General Usability – Mobile users will generally have a goal in mind when accessing a website. Whether it’s buying, reading or checking-in, they may not want to go through the same process as a desktop user. They may expect a stripped down version of the site similar to an App.
- Lack of Mobile Features – You won’t be able to get the same level of integration from a responsive site – features such as camera, photos or calendars.
- Lack of Zoom - if you are used to pinching and zooming into websites on mobile in order to be able to read the tiny text then you will not be able to on a responsive website.
Whether or not to go responsive divides opinion. We’ve been experimenting on our own site with responsive design and generally prefer the regular layout, when viewing on an Iphone. But all sites and companies are different and user needs should be a chief consideration.
#2 Dedicated Mobile Site
What is it?
Dedicated mobile sites are purpose built versions of the original website which are hosted at a new domain address (usually by adding ‘m’ before or after the original address: m.tesco.com or www.argos.co.uk/m/.
The web server normally recognises which device is being used and serves (delivers) the appropriate site to display.
- Different Content – A site purpose-built for mobile will usually have features which can load more quickly on mobile platforms, and you can dispense with some of the superfluous elements found on the desktop version.
- Speedy Development – Compared with alternatives, a mobile site can be built relatively easily. This is less labour-intensive and subsequently less costly than other mobile options.
- Mobile-Focussed – Development for the mobile platform means that navigation and usability are friendlier for mobile users.
- Slower Service – Redirection from main sites to mobile sites takes time. It may only be seconds, but it still damages the overall user experience.
- Double Maintenance – Essentially two sites need to be managed; adding new functionality would need to be done twice.
- SEO Issues – Since the content (and therefore the traffic) is split across two URLs, there’s the chance that your overall SEO will suffer. However, there are ways around this which I’ll outline later in this article.
We built a mobile shop-page for an automotive client. The desktop site’s main focus is selling car parts, so we stripped it down to the essentials to make it easy for mobile users.
#3 Mobile Apps
What are they?
Apps are programs that are saved to the device. They’re relatively small (compared with full websites) and they tend to serve one function (reading articles, shopping, checking-in). They can be a useful way to allow mobile users to access one of your site’s main utilities, or to promote your brand (with a game or similar App).
- Completely Mobile Friendly - Apps have the distinction of being native to the device, so they can access and utilize any of the phone’s capabilities (Camera, Calendar, Maps etc).
- Offline Options – While some Apps require the internet to function fully (social platforms), many others can operate offline, or cache data when an internet connection is available ready for when one isn’t.
- Quicker Loading Times – Since the App is self-contained, loading times should be quicker. Of course this depends on (and is limited by) the device’s memory and processor power.
- Push Notifications - Apps have the ability to update you with the things you need to know. Such as when you receive a new friend request on Facebook, or when you’re near a public toilet.
- No Cross-Functionality – Apps are made for specific platforms. iOS Apps will work on iphone or ipad, but will not be usable by Windows devices – or any non-Apple devices for that matter. This means Apps must be developed for each platform, which is expensive.
- Updates – Apps need to be constantly updated and tweaked. This is in terms of both user-feedback and changes to the device. This can be time-consuming and costly.
- Downloading – Apps have to be downloaded for use. Success in the App world may require considerable marketing and promotion.
We’ve applied appropriate aptitude to developing an App for a company that focusses on standardised testing. The App allows mobile users to practice the tests wherever they are.
The 4th Option
So those are your three options regarding adapting to mobile. There is of course a fourth option and that is that of doing nothing. Most website operate perfectly satisfactorily on mobile and indeed users who know your site will welcome the fact they do not need to relearn where everything is on the page and the new navigation options. This is a strong argument for keeping the status-quo which is not receiving enough credence now that the dash for “mobile first” has been triggered in marketing departments.
So in conclusion beware of the bandwagon, think about the implications before you jump. If someone says “Mobile first” to you ask them what they actually mean and what they want to achieve.
If you would like any more information, please get in touch.
And as a special thank you for reading this far, I’ll now present a guide on how to optimise mobile sites for SEO in the form of a Shakespearean sonnet:
You’ve built two sites; one desktop, one mobile,
But now you’re concerned that your traffic’s split,
And now you’ve come to visit Datadial,
To fix your SEO a little bit.
There are two points that must be mentioned here,
Two tags to put in your HTML,
(On each version of the page – let’s be clear)
They are two tags, and they both start with ‘Rel’.
Rel=”alternate” on the desktop
Make sure it points to the mobile and all…
And pointing back, just so it doesn’t flop
On mobile: Rel=”canonical”
But other things cannot be avoided.
Like linking to mobile, just like I did:
So basically add some links in the HTML of each page that look like this:
Desktop: <link rel=”alternate” href=”http://m.example.com/page-example”>
Mobile: <link rel=”canonical” href=http://example.com/page-example>
December 7th, 2012.
There are a million and a half blog posts about how Online Retailers keep their drop-off levels down; but what methods do they have in place to make you loosen up with your spending.
Charities have been doing it for years. Getting you to put your hand in your wallet is their speciality. Just when you thought you would ignore their pleadings something tugs at your heart strings. A little niggle that says “do it now, you know you want to”. Anyone who’s watched Jeremy Kyle knows what I’m talking about. Right after the Foxy Bingo guy announces the break, you’re confronted with 4 minutes of hunger-ravaged children reaching out from the Plasma Screen. It’s emotional Blackmail.
But it’s effective…
Online retailers are getting in on the action too. They haven’t quite gone down the guilt road yet (though I’m sure they would if they could) but they are playing with your mind to get you to ACT NOW and not go elsewhere.
…Pulling on the purse strings if not pulling on the heart strings.
It’s even more difficult to create that sense of urgency online, especially when it’s so easy to check prices and offers on other retail websites. Even a website has the right product at the price you’re willing to pay; you would more than likely check elsewhere. So the only weapon left in the web retailers’ arsenal is the notion that if you don’t buy something there and then, you’ll lose it forever.
So let’s see what online retailers do to keep us from doing a wider search, making a coffee, talking to the wife, walking the dog, looking up trivia from The Godfather, looking up how tall Andre the Giant was, looking up the longest recorded flight of a chicken, sitting on Reddit for 2 hours and then going to bed having forgotten we wanted to buy anything in the first place!
1) Act Now to Avoid Dismemberment. I mean Disappointment
You’ve probably seen this on concert ticket sites especially. “only 2 tickets available at this price – book now to avoid disappointment.” Is this really true? Can it really be the case that every time I search for an airline ticket, only 2 seats are available on the flight that I wanted to take? It’s the travel-ticket equivalent of a Saw trap.
‘All your life you’ve enjoyed a leisure of choice when buying things online, but now you have 30 seconds to decide, or lose… everything!’
It’s incredibly persuasive and a panacea for retailers who are faced with an audience of fence-sitters and flip-floppers.
2) Safety in numbers
‘17 others are looking at this item now’.
’29 people are watching this item’
‘143,343,123 people are scrambling for their card details so they can buy this item and you can’t!’
Talk about putting the frighteners up! Nothing invokes a reaction like a bit of competition. Regardless of whether it’s true or not, these stats make you feel two things:
a) This product is in high demand and might run out.
b) This product is popular, so it must be good.
Suddenly certain things like price comparisons seem less urgent. I was going to go and see if I could get it cheaper elsewhere but I can’t risk losing out to other shoppers. I might never see a Self-Stirring Mug at this price again!
The painful things about these methods is that you actually have no idea if it’s true of not. It could just be automated. But does the risk outweigh the reward? Probably not.
3) What’s in a Name?
‘Wayne in Manchester also bought this item’.
Although this isn’t one of the sweat-inducing panic-purchase inducers we’ve come across so far, it could be the push needed to get you to click ‘buy’. Chances are, ‘Wayne in Manchester’ isn’t your friend or financial advisor, so why does his opinion matter? It’s possible he’s not even real! But the fact that someone bought the item is enough of an endorsement to tip even the most frugal shopper over the edge.
If you don’t believe me; think of all those times you’ve been looking at an item on Amazon and thought ‘Nobody’s interested. There must be some hidden catch I’m not seeing.’ Or you’ve been browsing Ebay and seen an item with no bids: rather than thinking ‘wow. I must have stumbled on a bargain’, you think ‘I must be missing something here!’.
Maybe this says something about mob mentality, maybe we just like to follow the herd. It works well all the same, and ‘Wayne in Manchester’ is presented as the spokesman of wise purchasers and his presence on the page alone is enough to egg you on to buy something.
4) Is that a ‘Buy’ Button on Your Page, or Are You Happy to See Me?
Basic as the big [BUY NOW] button seems, it’s the dominant feature of the page.
For those of us who have gotten to grips with Traffic Signals, Green means GO! GO, GO, GO! So it’s no mistake that the only colour on the page is green, and subsequently the whole page screams ‘BUY BUY BUY’. Psychologically, we’re hopefully still capable of exercising some decorum; we are free-thinking people after all. But with structured, thought-out tricks like this, turning away has never been harder.
Even as I write this I want to click on the screenshot image, just to do as I’m told. It really sucks you in like a blackhole (or maybe a greenhole?). You have no chance.
5) And That’s Not All!
As well as all the mind games and emotional turmoil these companies make us go through to convince us to buy things; occasionally they’ll throw you a treat to sweeten the deal. Like when I recently bought 77 Antique Globes. The Price-Tag of £60,830.00 seemed a little steep and I must confess I was in two minds about whether to click ‘Buy’. But when I realised that the company offered Free Delivery, I couldn’t help but go ahead with the purchase.
Now I’ll never be lost again. But I will spend the rest of my life cursing myself for falling for the ‘free delivery’ option. Other sales incentives (also known as ‘close incentives’ or ‘things that are so cheap we can give them away for free without affecting our profits’) include ‘10% off your next order when you buy now’ and ‘Free warranty up to 30 days!’.
So now we’ve identified the ways in which online retailers fishhook us into a sale, we can go back to shopping online with a renewed sense of freedom. There’s no way any of us will ever fall for those tricks again.
November 27th, 2012.
‘Google Authorship’. You’ve probably heard it being bandied around and if you haven’t taken the time to look into it, now’s your chance. Google Authorship will arguably prove to be the most significant tool for building rankings that Google has ever introduced; and if you’re smart about it, you can start benefiting immediately. This post will explain what it is, its implications and how to use it, so it’s a great place to start. Before we begin, it’s important to say that Authorship and AuthorRank are separate, but inescapably linked. Just like nobody ever talked about Tom without mentioning Jerry, it’s hard to talk about Authorship without thinking about AuthorRank.
What is Google Authorship?
Google Authorship is Google’s strategy of linking web authors to their online content. So anything you write online can be linked to your online profile (no prizes for guessing it’s your Google+ profile). Google haven’t officially said that this will lead to a writing-quality based ranking system; but they’ve implied it pretty heavily. In 2007, Google patented something called ‘Agent Rank’. You can take a look at the patent here , but if you’re not versed in patent law, Bill Slawski gives a pretty good run down over in February 2007.
Obviously we’re now spoiled by blogs explaining where they were going with this patent, but with the advent of Google+ and Authorship the theories are starting to become an impending reality.
It’s important to remember that Google Authorship and AuthorRank are separate entities.
You can read all about Authorship at the horse’s mouth; but broadly, it’s the link between authors and their content. AuthorRank is the rating system associated with this link. Authorship is in operation now. AuthorRank isn’t.
In a lot of press stuff the G-team has been saying the main focus of Authorship is to link authors to their content. Google Software Engineer, Othar Hansson appears to be obsessed with the fact that it puts your picture next to your post on SERPs and the psychological benefits of this in terms of connectivity. In his words, it’s Google’s way of ‘making the internet more human’. It’s a lovely sentiment, but cynical-old-me still thinks this is all part of the much bigger AuthorRank picture. And that’s not a bad thing. AuthorRank will be a great way of promoting online content based on the merit of its production and weeding out spammers. It punishes anonymity, but celebrates connectivity, and that’s surely a step in the right direction.
AuthorRank isn’t officially in use yet, but the buzz around it has become almost deafening and smart money is on it being run as an operational algorithm very soon.
But, back to Authorship…
Why should Authorship bother me?
Why shouldn’t it? This is the first chance we’ve been given to associate all of our online work in one centralised beacon. If, like me, you originally avoided the Google+ hype, change your mind now, or you might just get left behind.
There’s never been a better reason to join up. It will ensure you get the praise you deserve for the stuff you’ve written in your field of expertise by linking to similar articles you’ve written. In fact, that plan is already in action. Matt McGee has found that as soon as you’re finished reading an article by an author signed up to Authorship, you press ‘back’ on your browser and Hey, Presto! You’re presented with more articles on the same subject from the same author. This is the perfect type of promotion and will benefit your traffic in no time.
Pros and Cons of Authorship (and, inevitably, AuthorRank)
Let’s take a look at the effects Authorship could have on your business:
- Association with good writers and good content is bound to have a positive influence on your site’s PageRank. AuthorRank will undoubtedly go hand-in-hand with PageRank!
- People will be able to interactively see the merits of your site by clicking the author links on each post.
- Verified quality writers will encourage more people to link to your site. It’ll work wonders for Domain Authority.
- What if that writer who’s earned you all those Click-Throughs leaves? Well, they’ll always be tied to the domain that published their content. So even if they stop writing for you, as long as you both stay on top of your game, you’ll both benefit.
- You’ll get more Clicks because people will trust that smiling Rich Snippet of yours more than they trust a farmed-in link.
- People will be more willing to contact you with their thoughts. That means you’ll be able to engage more with your audience.
- Spammers will be much more easily identified. No Authorship will mean no verified author. Quality content will be rewarded.
- If you rely on one writer for a high ranking/readership and they leave, you’ll have to work extra hard to keep on top and stay fresh. But there’s nothing new there!
- Authorship can’t be attributed to your company, only to your writers.
- Authorship can’t be attributed to a team, only to ONE writer.
- It acknowledges the achievements of individual writers rather than a whole business.
(But the kudos is shared by association, so everyone’s a winner.)
One point which is a mix of a Pro and a Con: a lot of people have been reporting that their Rich Snippets have taken weeks or even months to show up. Generally, Google seems to giving it on a priority basis to people they think have earned it. That is, people who are getting a lot of traffic for a lot of posts. It seems a little harsh to begin with, but at least this way you know Authorship has truly been earned.
At face value, the pros seem to outweigh the cons; and the cons concerning companies benefiting from the writing of their employees seem to be part of an on-going morality battle. Is it OK for an employer to take credit for their employees work? That’s a question for another time on another blog. But in any case it would seem that Authorship unequivocally promotes and celebrates individualism and, to bang the Marxist drum, denies the power of anonymous corporatism.
How Can I Get On Board?
2 Things you’ll need for Authorship before you start out:
- Online Content (you already have that though, right?)
- A Google+ Profile!
I don’t have Google+!
Let’s start from the start. I’ll show you how to set up a Google+ profile from Scratch; using the perfect blank slate: me!
Step 1: We’ll pretend like none of us has a Google account and start from the front door. Head over to Google+
Step 2: Fill in the Details form
Step 3: After a verification process, you’ll be presented with this box:
Step 4: Get your photo up! This will be the photo used in your Author Rich Snippet.
Step 5: … and Get Involved!
There are plenty of posts around the web that can give you a complete overview of what Google+ has to offer, but since this post is about Google Authorship I’ll leave you with one piece of advice:
Use Google+ as much as possible. The more you engage with your profile and the circles you build, the more you’ll gain from the service and the more strength you’ll have around the web.
So how do I link between my profile and my posts?
Well, there’s a lot of ways this can be done. The process can be quite confusing, but Rick DeJarnette gives a decent overview.
NB. It’s still a little jargony in places.
I’ll break it down as best I can in a second, but if the HTML stuff gets too much, feel free to watch this video of Matt Cutts and Bond-Villain-in-Waiting, Othar Hansson looking uncomfortable and explaining the HTML coding in very accessible terms.
For Sites with One Author:
If you have an email address on the same domain as your published work:
Step 1: Head over to the Authorship sign-up page and fill in the form.
Step 2: Click ‘Verify’ in the Verification Email.
Step 3: In the ‘Edit Profile’ section of your Google+ profile, you’ll now find you’re a ‘Contributor to’ the domain of the email.
Step 4: Start writing as much as possible at that domain. The more Google sees people are looking at your content, the more important Google thinks you are and the sooner you get your picture on the Search Page.
If you don’t have an email address on the same domain as your published work:
This may also be useful for posts in blogs where you’re a guest poster.
The best way in this case is to include a hyperlink with an HTML “rel=author” tag at the bottom of each page you write.
Basically, rel=”Author” is a way of telling Google that the author of this page is at the other end of this link.
The complete HTML link will look something like this:
<a href=”https://plus.google.com/101369752982717498462#101369752982717498462?rel=author”>Joe Shervell</a>
And behave something like this:
Now go back to ‘Edit Profile’ on your Google+ page and edit the ‘Contributor to’ section to include the site you posted to. It may be more beneficial to give the exact URL of the page, like this:
But reportedly listing the domain’s homepage will still work fine.
My site has multiple authors.
That’s ok, so does ours!
Step 1: Make sure you have a Bio Page set up for each writer. Something like this.
Step 2: Set up a Hyperlink from the Content Page to the Bio Page, but make sure you include our old friend, the rel=”author” tag.
Step 3: Set up a Hyperlink from the Bio Page to your Google+ profile, but this time include a rel=”me” tag. Simply put, Google will read this as you saying ‘this is me’.
Step 4: Head back to “Edit Profile” on your Google+ profile and enter the URL of the bio page in the “Contributor to” section.
That’s about the size of it!
But I use WordPress. What about me?
If you’re WordPress savvy then it’s really straight forward:
Step 1: Grab yourself a copy of a plugin like this one.
Step 2: Install it (It’s all explained in better detail right here)
Step 3: Fill in the information on your WordPress User Area.
Step 4: Keep posting and sharing and Google will notice you and give you your well-earned Rich Snippet.
So I’ve Set Up Authorship. Now What?
By setting up Authorship you’ve put yourself on Google’s radar as a writer, and that’s a huge step in the right direction. When AuthorRank does arrive, (and it’s not a matter of if, but when?) the more prestige you’ve earned as a writer, the better.
Use your Google+ profile to interact with your community of readers. Write about what you know, and write about it well. Google will see you as someone worthwhile in the field and give you a better rating in the rankings battle. This ‘writing about what you know’ is an important point. If you’re Noam Chomsky, then Google will recognise all the stuff you’ve written on Language Acquisition and if you decide to blog about it, you’ll be rewarded with high rankings based on your previous work. If you’re Noam Chomsky and you decide to write a blog post about Animal Husbandry in the Serengeti; you might not get the same level of respect.
That seems like an important point; one that I’m loathe to gloss over. Google Authorship can reward expertise. If you build a following and recognition as a writer in a certain field, then it will be reasonably safe for Google to assume that anything you write on that subject will be of a similar calibre. That’s not to discourage you from branching out into other fields; but if you do, make sure you have a community willing to accept that change or you might be punished by negative response.
To sum up neatly; Authorship is essential to let Google know you are a legitimate and quality writer who isn’t out to scam or spam. In the future, AuthorRank will come into the equation, and when it does, make sure you’re ready by building a big following and professional group now on Google+.
And even if we’re all wrong about AuthorRank… what’s the harm in having Google’s Seal-of-Approval on your work?
October 31st, 2012.
Upgrading to Windows 8 has been made very easy and surprisingly cheap. If you have Windows 7 currently installed on your machine and at least semi-decent specs, then you can upgrade to Windows 8 for $40 in no time at all.
But the question is, do you want to? With so many changes in Windows 8 this is a big decision and it’s not quite so straight forward as it was when you chose to embrace Windows 7. This has been designed as a touch and mouse based OS meaning that some of the things you’re familiar with just no longer exist and meaning that you’ll have to learn some new tricks and adapt to a new way of doing things. There’s no Start button for instance, and the Desktop is no longer the centre of everything you do.
Despite these changes however I’m going to argue that Windows 8 is a worthwhile upgrade and that you should on this occasion opt to embrace change – particularly if you run a blog or website or otherwise work online. Here’s why…
The boot time for Windows 8 has been said to be about twice as fast as the boot time for Windows 7. This means that you do get a ‘close to tablet’ experience when it comes to quickly loading up and getting started which means that you don’t have to sit waiting as long for your computer to load up so that you can get typing. Five minutes saved a day even is worth investing in, but you’ll save more than that because the software all loads quicker too.
It’s Great for Touch Machines
While most of us still do most of our work with a keyboard and mouse, if you do have some kind of hybrid device then there’s no question here – you should install Windows 8 because you’ll get a lot more from that touch screen (and the swiping from the edges is very quick to operate with the thumbs).
It’s the Lesser Evil
Windows 8 represents change, but if you stick with Windows 7 you’re going to be left behind. Let’s think about what your other options are here – OSx? Linux? While you might like those two options, either of them are going to represent a bigger change still than switching to Windows 8 because they won’t run your ‘legacy software’ (in other words software for Windows 7). If you want to run the software you’ve loved and paid for, but you don’t want to be stuck in the past, then Windows 8 is your only realistic option (other than maybe Linux running Wine…).
The App Store
Having an app store on a PC is an interesting idea and could be a great way to get cheap games delivered to your machine and handy little apps made by developers. Meanwhile if you’re interested in app development then potentially this is going to represent a very real money making opportunity with a HUGE market and limited competition so it’s worth getting involved.
It Looks Nice
Whatever else you say about Windows 8 it does look cool. Sometimes just changing things up is interesting and exciting anyway, but when it looks this good it’s definitely worth taking the plunge just for a bit of something new. And you can always change back…
It’s a Big Topic
If you run a tech blog then you need to have Windows 8 on at least one device so that you can write about it. Even if your blog is in a different niche though, this is still going to put you at the forefront and mean you can join in with all those Windows 8 competitions rather than standing outside in the cold…
The guest post is written by George Ben who has been working on SEO and internet marketing since decades. Through his blogs, he recommends useful SEO tips and tricks to get your website on the first page google ranking.
Topic in question:
Google Adwords’ image search ads
Are these new?
Well yes and no. No technically, since they were originally launched at a Google Search event back in 2010, but to you – yes if you have never used them before, obviously.
What are they?
In short, they are ads that include images similar to the ones you see on the search network as part of a PPC campaign.
Where do you use them?
These can be used as part of your online advertising campaign in Google’s display network. Specifically, they will appear at the top of Google’s image search above the lines of images returned. Here is an example:
Why would you use them?
For many reasons. There is a huge untapped opportunity to be found via the images you have on your website than just through regular SEO. For instance, through the ALT-tags used in your images. These can lead people to the content on your website.
Also, often people are genuinely just looking for an image rather than actual text content – for instance when looking for new shoes, or any product they are interested in. This is a great chance to draw in prospective customers.
Hold on, don’t we already have image ads on the display network?
We sure do!
So, how are these different?
They’re completely different. Image ads are ads featured in Google’s display network. This network is different from Google’s search network. Instead, it is a large collection of websites that are in a partnership with Google that work to display graphical ads that have been built with the display ad builder.
Those ads look like this:
Will these cost me more than usual search ads?
No, you can bid on relevant keywords as you usually would. So this will only cost you as much as you choose to bid.
Any tips for effectiveness?
Google advises you create a separate campaign for these kinds of ads. This way you can gauge quality scores much more accurately and hone the campaign in a way that works best.
Things to keep in mind?
Although a useful way to advertise, it is worth noting that there are no guarantees this will be a huge success in terms of conversions, and as with text ads, it is a process of constant tweaking until you find what works.
Some users have suggested that this is something that best works with tangible products (on e-commerce sites) where someone will search to get an idea of a product they will eventually wear, use or feel (i.e furniture, clothing or decoration).
If your product doesn’t fall into this band, then the outlook for image ads search might be branding; a way to advertising the visual aspects of your services. Low Cost Holidays does a good job of this. Here, I searched the term winter holidays:
Okay where do I start?
You can explore this feature in Adwords by selecting a campaign on the left and then selecting ads from the top panel. From there, select new ad and then Specialised – Search from the drop down menu:
Follow the instructions from there. – Good luck!
Online trading is a fast paced world. Whether it be in stock and shares, grants for start-ups or otherwise, there aren’t many examples to date that show the benefits of waiting around.
Let’s look at some examples of once leading technologies, that have recently or notably had to resort to publicising selling shares, or changing hands to stay (or become) relevant; which of these companies/ventures/subsidiaries do you still associate with “cool“?:
Known originally for: Pioneering the discovery of new music online…
Now thought of as: A dated money leaking endeavour that has passed hands more than a hot potato.
Known originally for: The only key to dial up internet…
Now thought of as: American acronym that we see online from time to time, mostly trying to be spammed-in as the default homepage for your browser when downloading freeware.
Known originally for: Groundbreaking search engine and most famous Google competitor…
Now thought of as: Fairly annoyingly designed interface that we’re surprised is still around.
Known originally for: Quirky news discovery site…
Now thought of as: Recently sold to a company for $500, 000 (much less that it was once worth ($175, 000, 000)
Known originally for: The new zeitgeist and awesome brainchild of cool-techie Mark Zuckerburg…
Now thought of as: Slightly spammy/stalky connect-service offering the chance to re-establish relasionships with distant relatives & old “friends”
Known originally for: Newbie picture service that made Twitter pics look really cool…
Now thought of as: Lovely money-maker for start-up entrapeneur Kevin Systrom (he knew when to sell)
Known originally for: Having a great customizable email service that tied closely to MSN messeger and then windows live…
Now thought of as: Uber-spammy email service that looks outdated & unsure of its design.
Known originally for: Creating the Blackberry; a respectable device for business-people…
Now thought of as: Annoying pingy device taken over by tweens and teeny-boppers who got excited about its messaging service, which is essentially not far from a text message.
Known originally for: Competing with the big boys and girls (basically Google) and doing that respectably…
Now thought of as: A failed Microsoft endeavour, that was close – but no cigar…
Known originally for: Clever algorithms that tailored music choices to the listener based on entering a few personalised details…
Now thought of as: Recently hacked music service that was long out-thought by competitors (Pandora, Spotify and iTunes’ “Ping“)
Known originally for: Pioneering photo technology as we knew it and introducing a sense of class to both the disposable and polaroid camera…
Now thought of as: A once amazing company that failed to follow technology into the world of digital and subsequently faced insolvency.
Don’t get left behind…
April 11th, 2012.
1. Less is more
I could write you a list (but I wont) of the number of photo sharing applications, tools, add-ons and features the internet has to offer, that didn’t just sell for $1 billion dollars to Mark Zuckerberg. So what made Instagram so desirable?
To answer that question, we must look at what it actually does:
- Instagram is a free photo sharing program that allows users to take a photo, apply a digital filter to it, and then share it online.
That’s it? Yep, that’s it! Whilst many developers often try to create something so innovative, exciting and unheard of, that it is often unnecessary. It’s popularity proves that all people really want to do is upload cool looking pictures to the internet and have people “ooh” and “aah” at them.
2. The company you keep speaks volumes about you
It’s true. It’s been true since you were old enough to know what street-cred meant and cheeky enough to be selective about what shoes your parents bought you for school because the popular kids were wearing them.
Once Instagram attached itself to the iPhone, it was the inception of something brilliant. In business, you are not trying to reach everyone on the planet because that is impossible. Greatness is often born out of a niche. That is exactly why Tesco and Waitrose can exist in harmony – each business appeals to the pockets of a particular consumer and does that really well. That’s all you really need; to please your niche consistently.
3. Make changes before completely giving up
Kevin Systrom created Instagram only 2 years ago in 2010. However before you call him an upstart that got lucky, consider his earlier attempts with Photobox in 2004 that allowed you to send large images to a friend online, followed by Burbn, a useful HTML project allowing you to update people on your location and then Instagram. Each idea was a good one, but Instagram, was and is a great one! Kudos Kevin!
Those rascals in Europe have really done it this time. They have dreamt up the most insane law that will render any complicated website practically unworkable.
Their intentions were probably honourable but as the law is a mess but they are happening and YOU DO NEED TO TAKE NOTICE.
The law comes in on May 26th 2012.
There is a £500,000 max fine for non compliance.
It”s all about cookies
Why do cookies always come with consequences? If it isn’t calories you’re trying to avoid it’s breaching someones privacy – you just can’t win!
What are cookies? In short they are a method for tracking what you “do” on a website and where you go afterwards, how you got there etc. Most cookies are essential for a website to work. Some admittedly are a bit suspect and it’s not entirely wrong to be doing something about them but the sledgehammer approachby the EU is not the solution we feel.
The new shiny piece of legislation is being enforced as a solution; a way to protect you from the prying eyes of the web owners.
We’re not going to rewrite all the great articles out there already so here are pointers to finding out more about the Cookie Law
- Here’s the official ICO site http://www.ico.gov.uk/
- Here’s a nice well written PDF Click here to read the PDF on new EU Cookie Law’s
- Just in case the above PDF is too much to bear, you can check out this informative video that breaks the new rules down in just under 3 minutes:
- Here are some examples on how to comply with the law and implement solutions on your site http://econsultancy.com/uk/blog/9202-eu-cookie-law-three-approaches-to-compliance
- Make the pain go away: For a small price these guys will tell you what to do and how to do it, and you don’t have to learn anything legal. I think they will be busy this summer http://www.cookielaw.org/
Biting of more then they can chew?
Before you get collared by the EU police you can refer them to their own website which is used to announce the legislation and has been criticised for breaking the very same laws they intend to enforce as pointed out (and illustrated with pretty pictures) by the good folks at Code Blog here: “UK Government ‘break’ the law they imposed“.
So, to summarise: This legislation will apply to nearly everything on the web, will probably reinforce the much dreaded “pop-up” and seems to be an overall nuisance.
In conclusion, you can choose to do the following:
- Implement the new functionality to comply with the law ASAP
- Delay the implementation as long as possible
- Ignore the law
What do you think?
November 17th, 2011.
One of my colleagues here at Datadial talked about the peculiar QR code and its uses previously on this blog. Fast forward to now and it seems to have evolved (or caught up with Japan who created them, since technically we live in the stone ages in comparison).
eBay are getting in on the act…
A post from the good folks at Econsultancy informs us of a new-age phenomenon set up by eBay, that will see customers sent online to buy goods only after scanning their bar codes with QR compatible devices.
After reading it, I started thinking about the future of shopping as a whole, with Google taking over the virtual world and taking on everyone from Apple (with Google Music) to Facebook (with Google+) are we living in a world where soon instead of buying food in-store we will be asked to produce our phones first, to then scan a code, pay online and wait for said food to be delivered? Could it become as outrageous as to be used in convenience stores for quick snacks like a chocolate bar or a packet of crisps?
If this is the present already, what does the future hold…?
Both funny and annoyingly true right? …and that’s just online shopping. If we are entering into a world of offline/online mergers what else could happen? I mean sure, in theory there are many problems it could solve:
- Store space would no longer be an issue (just like it no longer was for Cassette’s, CD’s and vinyl after iTunes was born)
- No heavy bags to carry home
- Lesser feelings of guilt because money becomes virtual too; if we can’t see it disappear from our purses then we might forget what we spent
- Scheduling goods to arrive at a time that works best for us
However, what if the downfalls included…
- The wrong item turning up at the door
- The annoyance of having to exchange an item and there being no store front to take it to (or in-store employee to blame for the journey)
- No bag to carry (everybody enjoys a little logo-bragging from time to time)
- That silly little “sorry, you were out when we called” card that the postman surely writes before he even knocks the door in anticipation of you taking longer than he’d like to walk down the stairs & answer it…
To conclude, I agree that this pop-up store (due to launch near Oxford Street, London on Dec 1st) is a great PR stunt for eBay, but is there any real use for the QR code if most people are happy just Googling a URL? – Or perhaps it’s just me that really dislikes the matrix-esque appearance of those ugly squares being forced on the nation…