Category Social Media

December 8, 2016

How to create the perfect return-customer! »

If you take a look at what you eat, where you shop or even what you wear, you’ll discover that the most effective brands and businesses in your life are successful because of their ability to keep you trapped in their rotating doors. You’ll buy that same beverage maybe twice a week, and go to […]

On July 19th, 2011 wrote on the subject of Blogging,Organic Search Marketing,Social Media.

Ecommerce website content for SEO – what is it and are you wasting your time? »

A phrase that you often hear being thrown about by SEOs is “content is king”, Although this is (arguably) true, I think that in many cases this just leads to commercial webmasters blindly adding low-quality content to their websites for the sake of it without really considering if it is beneficial to them in any […]

On July 12th, 2011 wrote on the subject of Industry News,Social Media.

Why Google Plus will fail »

Google+ launched a couple of weeks ago, and now the dust has started to settle on what is Google’s most important project to date outside of search. So how will + be received and what are the chances of long-term success? Launching a social network is always going to be tough, even tougher when your […]

What colour hat matches your shoes? »

Ok, this isn’t a post about fashion. If you are familiar with the various SEO techniques that exist, then you might already be familiar with the infamous ‘hats’ and what they all stand for. If you have no idea what I am talking about – you should definitely read on. White Hat SEO White hat […]

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

A few things companies should know about their website… ‘meta-speak’ »

The Meta Description Tag The Meta-description tag is a excerpt of HTML code that belongs inside the ‘ <meta name=”Description” content=” description goes here />‘ section of a web page. This tag can definitely come in handy in your overall SEO campaign but the keywords and phrases you use in your Meta description tag actually […]

Why it is now impossible to rank as #1 in search engines… »

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term. One such […]

On February 2nd, 2011 wrote on the subject of Datadial,Organic Search Marketing,Pay Per Click,Social Media.

What to do with organic search results »

Firstly, what are ‘organic’ search results? Organic search results found in search engines such as Google, Bing and Yahoo, are those that are not strictly altered by anyone and are not paid for. They are results that appear centre-left on the screen after you put in a search term. Doesn’t organic mean ‘pure’? Yes, it […]