Category Social Media

January 21, 2018

On July 12th, 2011 wrote on the subject of Industry News,Social Media.

Why Google Plus will fail »

Google+ launched a couple of weeks ago, and now the dust has started to settle on what is Google’s most important project to date outside of search. So how will + be received and what are the chances of long-term success? Launching a social network is always going to be tough, even tougher when your […]

On October 28th, 2010 wrote on the subject of Design Ideas,Social Media.

Optimising Social Media Landing Pages »

Maximising the benefit of social and viral traffic is frequently a concept that is misunderstood by site owners looking at huge traffic spikes in their analytics accounts. Great, 50k visits, how many sales? None? What a waste of time! Many years ago when I used to work in sales a key to a successful appointment […]

On August 3rd, 2010 wrote on the subject of Social Media.

How Digg Got Pwned By Infographics [INFOGRAPHIC] »

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Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]

On April 30th, 2010 wrote on the subject of Online Marketing,Online PR,Social Media.

7 Things I Wish PR Agencies Would Understand About Social Media »

With the growth of digital marketing and social media participation we’re now starting to see more and more PR agencies looking to online communities as a way of increasing their clients influence. In my opinion a more organised and structured approach to social media can only be a good thing, used in the right way […]

On April 8th, 2010 wrote on the subject of Online PR,Reputation Management,Social Media.

Social Media Principles from Coca Cola »

¬† This document is a great guide for anyone company setting up a Social Media policy for their company and employees. Coca-Cola’s approach is mature and shows the situation that we have arrived at: that is to say that they cannot restrain their staff from writing about their job and their company in which they […]

On March 22nd, 2010 wrote on the subject of Reputation Management,Social Media.

The Social Media Penetration Of The Major UK Political Parties [INFOGRAPHIC] »

With the UK elections fast approaching I thought it would be interesting to take a look at how well the major UK political parties were using social media to connect with voters. With Barack Obama famously using social media to court the youth vote in the US elections, social media is now a viable¬† platform […]

On August 17th, 2009 wrote on the subject of Social Media.

Is Social Media A Fad? The Social Media Revolution »

Is social media a Fad? A lot of people believe it is. I hear countless times that Facebook will go the way of MySpace and that the Twitter bubble will burst. Maybe they’re right, or maybe they’re falling into the trap of believing that everyone uses the web in exactly the same way that they […]