Category E-commerce

January 21, 2018

On September 9th, 2010 wrote on the subject of Development,E-commerce,Internet Marketing,Online Marketing,Organic Search Marketing.

Essential viewing for tips on keeping product pages fresh »

Following Caffeine and Mayday updates to Google’s algorithm it is more essential than ever that internal pages on websites are kept as fresh as possible with new content.  It is no longer enough just to have an exciting homepage with frequently refreshed content: this now needs to be replicated throughout your site. Google will reward […]

On August 25th, 2010 wrote on the subject of E-commerce,Inspiration.

Virtual online dressing rooms »

The bane of every online Clothing retailer’s life is RETURNS. On average, the return rate is 11% for t-shirts; 25-35% for casual wear; and over 40% for fitted fashions. The return rate is higher for more expensive items. In countries like Germany, the average return rate for clothing is even higher – around 60 %. Most […]

On August 17th, 2010 wrote on the subject of E-commerce.

Increase Conversion rates – advanced techniques »

I spend a lot of my time going round E-commerce conferences picking up new ideas and tidbits for improving e-commerce sites.  Nearly everyone is offering software that will increase conversion rates.  It’s tempting to think that if one were to buy into all of them that conversion rates would run at 100%! This article is […]

On August 17th, 2010 wrote on the subject of E-commerce,Technology,Web Technology.

4 more ways to increase conversion rates »

This article is aimed at people new to e-commerce. It covers some of the basics of ensuring that your website maximises conversion rates. It should also be read alongside  12 quick ways to increase conversion rates. For more experienced e-commerce managers please see this article on advanced techniques for increasing conversion rates. 1) Minimized Navigation […]

On July 22nd, 2010 wrote on the subject of E-commerce,Industry News,Software.

A glimpse into the future of E-tailing over and beyond traditional e-commerce »

Future of e-tailing – examples are only availabe in the US at the moment but by reading this you are getting ahead of the curve!

On September 13th, 2009 wrote on the subject of Development,E-commerce,Usability.

Avoid expensive rebuild costs and improve your existing site conversions »

At business school I was taught the way to make money was to make our assets sweat. I think they meant to get the most out of everything you owned and to make sure it was being worked night and day to maximum effect.  And so at Datadial we try to do the same for […]

On July 6th, 2009 wrote on the subject of E-commerce,Organic Search Marketing,Social Media,Technology.

Just how social was Compare the Market campaign »

I attended the Online Marketing show at Olympia on Tuesday and listened to “How to implement a social media campaign” By Amelia Torcode, Partner and Head of Digital Strategy, VCCP. VCCP and Amelia are now the darlings of the social media world following their successful Compare the Market/ Compare the Meerkat campaign.  Anna picked up […]

12 things to check for your SEO Christmas checklist »

Christmas 09 is only 4 months away.  No doubt you’ll already have your products organised and maybe some ideas on offline marketing but what about online marketing. Because online marketing can take 4-6 months to “kick in” there’s no time like the present to activate your Christmas strategy.   So below are 12 timely reminders on what needs to be in place to […]