Following Caffeine and Mayday updates to Google’s algorithm it is more essential than ever that internal pages on websites are kept as fresh as possible with new content. It is no longer enough just to have an exciting homepage with frequently refreshed content: this now needs to be replicated throughout your site. Google will reward […]
The bane of every online Clothing retailer’s life is RETURNS. On average, the return rate is 11% for t-shirts; 25-35% for casual wear; and over 40% for fitted fashions. The return rate is higher for more expensive items. In countries like Germany, the average return rate for clothing is even higher – around 60 %. Most […]
I spend a lot of my time going round E-commerce conferences picking up new ideas and tidbits for improving e-commerce sites. Nearly everyone is offering software that will increase conversion rates. It’s tempting to think that if one were to buy into all of them that conversion rates would run at 100%! This article is […]
This article is aimed at people new to e-commerce. It covers some of the basics of ensuring that your website maximises conversion rates. It should also be read alongside 12 quick ways to increase conversion rates. For more experienced e-commerce managers please see this article on advanced techniques for increasing conversion rates. 1) Minimized Navigation […]
Future of e-tailing – examples are only availabe in the US at the moment but by reading this you are getting ahead of the curve!
At business school I was taught the way to make money was to make our assets sweat. I think they meant to get the most out of everything you owned and to make sure it was being worked night and day to maximum effect. And so at Datadial we try to do the same for […]