Category Web Analytics

April 25, 2018

On November 7th, 2014 wrote on the subject of Inspiration,Web Analytics.

40 Ways to Increase Your e-Commerce Conversion Rates »

You have built a website and sell product from it. You have entered the wonderful world of e-commerce. The question is, how well is your site performing? How are your e-commerce conversion rates? There are a number of relatively straightforward ways to improve the conversion rates of your e-Commerce site. Here are forty ideas that […]

On December 18th, 2013 wrote on the subject of Organic Search Marketing,Web Analytics.

A review of Majestic SEOs new search explorer »

  Majestic SEO, the web’s biggest open link map, just recently updated their search explorer tool to version “Alpha v0.3”.  The search explorer allows marketers to search on a specialised search engine which ranks pages based on how influential on the web graph they are. The approach is no nonsense and provides realistic search results, […]

On July 18th, 2013 wrote on the subject of Web Analytics.

Using Searchmetrics And VLookup For A Competitor Rankings Comparison Report »

Searchmetrics is a brilliant SEO tool, the amount of insight that it gives on client and competitor sites is incredibly useful. One of my favourite reports, along with some manipulation in Excel is to run a quick rankings comparison report on your competitors so you can gain insight into what they’re ranking for, more importantly […]

On August 17th, 2011 wrote on the subject of Web Analytics.

What to do if goal conversions don’t match your ecommerce transactions »

Goals and transactions don’t match in Google Analytics? The most common problem if goal conversions don’t match ecommerce transactions in Google analytics, is that your urls (pages) can be visited/accessed using both upper case and lower case characters. This then causes Google analytics to report this page as two different pages, even though it was […]

On July 22nd, 2011 wrote on the subject of Web Analytics.

Event tracking in Google analytics the easy way »

Event tracking in Google analytics can be a painful task and it gets more complicated when your site has hundreds of outbound links, or downloadable documents you would like to track. The good news is there are 2 options for how to track events (outbound links or files), manually or automatically with auto-tracking. Option 1: […]

On July 14th, 2011 wrote on the subject of Web Analytics.

Increase your conversion rate by increasing your brand awareness »

Is brand awareness really important, or is it just hype? After reading a case study on ‘how catalogues drive online sales’, I did my own research with a focus on brand awareness, and analysed brand awareness on 2 small ecommerce sites, one of them with a catalogue, another without. The result? Overall conversion rate on […]

On June 28th, 2011 wrote on the subject of Web Analytics.

How to set up goals and funnels in Google Analytics to track conversions »

Goals in web analytics allow you to measure conversions on your website.  So before you can start setting up goals, you need to know what actions (KPIs) are important for your business. The most commonly used goals for ecommerce stores are: Sale completed Email sign up Help page visited About us page visited Return & […]