Category Conversion Rate Optimisation

May 26, 2017

6 Easy Ways to Improve Customer Experience, Guaranteed »

No matter what industry you’re in, your business needs to invest in your customers. And the best way to invest in them is by ensuring that they have a pleasant experience with your brand. A good customer experience can benefit your business in a number of ways. For instance, a customer could talk about their […]

On January 5th, 2016 wrote on the subject of Conversion Rate Optimisation,E-commerce,Internet Marketing,Online Marketing.

The Complete Guide to Psychological Tricks to Boost Purchases »

As any internet marketer knows, pretty much every element on a web page can affect the likelihood a user will convert. On that basis, it’s important to make sure you’re testing the right things, and making changes that are likely to lead to more sales. We’ve just finished putting together an infographic which digs into […]

On May 21st, 2015 wrote on the subject of A/B Testing,Conversion Rate Optimisation.

Formulating the Value Proposition so that People Convert Right on the Homepage »

* There is a lot of advice on how to reduce bounce rates, optimize landing pages and create calls to action. Yet the most important aspect of converting websites, the value proposition gets seldom mentioned. Ideally already your slogan contains it and your potential users are not forced to watch a long video or read […]