Category Pay Per Click
On November 22nd, 2017 Datadial wrote on the subject of Pay Per Click.
How to Use Your Google Analytics Data to Improve Your ROI »
For anyone who uses the internet to run their business, there is a wealth of information available to you which can help you to better understand people`s behaviour whilst interacting with you. By understanding this behaviour and linking them to your ROI (return on investment), you can ensure that you are making your online endeavours […]
On September 21st, 2015 Matt wrote on the subject of Datadial,Internet Marketing,Pay Per Click.
53 Steps to Ultimate PPC Success for Small Business »
53 Steps to Ultimate PPC Success for Small Business Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic (from us to you, with love) breaks down 53 considerations for Pay-Per-Click success. If you want to share this infographic around with anyone who can […]
On September 16th, 2014 Rob wrote on the subject of Pay Per Click.
Starting up a PPC campaign: Keywords & Text Ads (The old ball and chain) »
The reason behind writing this post is simple. Although AdWords is a very performant and user friendly platform a new user might get caught in a web of settings and technical procedures – the post you are about to read intends to make things easier to understand. Keywords & Text Ads No matter how […]
On March 20th, 2014 Rob wrote on the subject of Internet Marketing,Legal and Financial,Organic Search Marketing,Pay Per Click,Reputation Management.
Google Goes After Brand Names With Its Comparison Engine. »
Again, Google gets the backs up of companies investing heavily in its services, though this time it’s not through an algorithm update or a change in the webmaster guidelines. Rather, it’s their comparison feature that has sandbagged the major comparison shopping firms. If you’re involved in Travel, Finance or Insurance, you need to be […]
On February 15th, 2012 Matt wrote on the subject of Pay Per Click.
PPC And Seller Extensions Cannibalising Your Brand Traffic »
The star ratings that you often see in Google ads are known as seller extensions. These are now likely to appear in the paid, organic and shopping results. These ratings are generated when product reviews are submitted either on 3rd party sites such as ReeVoo or TrustPilot, or when Schema.org mark-up is used to tag […]
On October 27th, 2011 Rob wrote on the subject of Industry News,Online Marketing,Pay Per Click.
Google AdWords: Updated Focus on Quality Score »
Earlier this month Google announced changes to the importance Google AdWords places on Quality Score, which is likely to affect a number of advertisers. Based on tests carried out in Brazil, Spanish-speaking Latin America, Spain and Portugal, Google’s Adam Juda announced that the update will be rolled out globally over the coming weeks. The update […]
On October 17th, 2011 Rob wrote on the subject of Industry News,Pay Per Click.
Paid Ads Get 37% Improved CTR on Tablet vs. PC »
Findings from Marin Software’s Paid Search Quarterly Benchmarking Report, suggest that if you use one of the new tablets, as opposed to a PC, it’s possible to increase the click through rate on paid ads by more than a third. The research was based on a mapping of how much was spent on paid search […]
On August 22nd, 2011 Rob wrote on the subject of Internet Marketing,Pay Per Click.
