On the subject of Google

January 21, 2018

On October 31st, 2014 wrote on the subject of Organic Search Marketing.

Google, Penguins, and Unintended Consequences »

Changes to the status quo will often have unexpected and far-reaching results; so said Robert K Merton in his Law of Unintended Consequences back in 1936. Changes that are made by governing bodies and organisers to complex structures are almost unavoidably likely to have an impact on uninvolved bystanders; such is the nature of any […]

On October 24th, 2014 wrote on the subject of Organic Search Marketing,Reputation Management.

All You Need to Know About Google Sitelinks and Mini Sitelinks »

For some time Google has shown a number of sitelinks under some of its search results. In 2009 they expanded on this system and introduced mini sitelinks, also known as one line sitelinks. So what are sitelinks? And what is the difference between normal sitelinks and mini sitelinks? Sitelinks The older form of sitelink appears […]

On October 1st, 2014 wrote on the subject of E-commerce,Reputation Management.

Google Trusted Stores Now Open In The UK »

In 2012, Google launched its Trusted Stores program in the USA. Now, the search engine has opened the program to UK retailers, aimed at creating a better shopping experience for both consumers and eCommerce websites. What is Google Trusted Stores? Google Trusted Stores is a program that is beneficial to both consumers and eCommerce sites. […]

On December 17th, 2013 wrote on the subject of Industry News,Inspiration,Internet,Web Technology.

Good Guy Google – Nine Awesome Things Google Have Done That You Didn’t Even Know About »

Love them or hate them, almost all of us these days use Google as our default search engine, and for increasingly other services beyond that, from email to analytics, document storage to translation. Some strange few even use their social media offerings. But are Google ‘good’ as a company? There is plenty of deserved criticism […]

On July 12th, 2011 wrote on the subject of Industry News,Social Media.

Why Google Plus will fail »

Google+ launched a couple of weeks ago, and now the dust has started to settle on what is Google’s most important project to date outside of search. So how will + be received and what are the chances of long-term success? Launching a social network is always going to be tough, even tougher when your […]

On September 22nd, 2008 wrote on the subject of Organic Search Marketing.

The Definitive Guide To Website Geo-Location In Search Engines »

Being based in the UK I find that SEOs on this side of the pond have to get very familiar with website geo-location factors. It’s an unfortunate quirk of search engines that one of the main criteria that search engines use to determine a websites location is the location of its webhost. If you’re looking […]

On June 24th, 2008 wrote on the subject of Internet Marketing.

Google Is More Than A Search Engine 10 Tools You Should Know »

As well as being the United Kingdoms most used search engine with almost a 90% search share, Google also spend a considerable amount of time developing and making available free tools that will help a small business owner to develop and market their website. Below is a rundown of the more useful tools, an overview […]