As well as being the United Kingdoms most used search engine with almost a 90% search share, Google also spend a considerable amount of time developing and making available free tools that will help a small business owner to develop and market their website. Below is a rundown of the more useful tools, an [...]
Filed under: Internet Marketing by Matt Date 24 June, 2008
No comments »
We encourage all our clients to write a blog. However it’s not always obvious where to start paricularly if you have no experience of journalism or indeed you haven’t had to express a coherent series of thoughts or an argument since your “A” levels.
Here are a few pointers to get you going to write a successful blog.
1) Stay [...]
Filed under: Internet Marketing by Rob Date 20 June, 2008
No comments »
THE SHOCK
If you don’t read and respond to this post I will sully your brand by writing vicious articles about your company and I will make sure these articles appear top fo search engines.
Yes, this is the sort of world we live in now where criminals and less than scrupulous companies will seek to [...]
Filed under: Reputation Management by Rob Date 18 June, 2008
No comments »
I’ve just recently joined the Datadial team, and one of my key responsibilities will be to manage the ever-growing need for email marketing. But often it can be hard to think about where to start, so here are my 3 points for growing your email newsletter.
How often will I need to send?
You should be [...]
Filed under: Email marketing by Rachel Date 9 June, 2008
No comments »
You may have noticed that AOL recently rolled out a new web based mail client for AOL.com. As part of this change, they are now disabling images by default. AOL are not alone in doing this and they are among a dominant group of clients that block images by default. So the result [...]
Filed under: Email marketing by Rob Date 6 July, 2007
No comments »
Among many other draw backs of office 2007 it is also going to cause headaches for email marketers.
What’s happened?
Previous versions of Outlook used the Internet Explorer engine to render HTML emails. This meant that designers were able to use sophisticated, CSS-based designs which is why most email messages look so good these days. You could be reasonably sure [...]
Filed under: Email marketing by Rob Date 6 July, 2007
No comments »
Choosing a search engine optimisation service provider isn’t an easy task. It’s difficult to evaluate what is essentially an intangible service that can take time to see any evidence of improvement. This business isn’t made any easier by the marketplace being full of people that are quite happy to take your money and run.
The internet [...]
Filed under: SEO by Matt Date 26 June, 2007
No comments »
Google Checkout recently arrived in the UK. Offering free merchant transactions until 2008, after which transactions will be set at 1.5% with no restrictions on quantity. It looks like being a serious competitor to Paypal who currently dominate the payment processing market. While larger business may still want to use merchant accounts with payment processors [...]
Filed under: Development, Internet Marketing by Rob Date 20 June, 2007
No comments »
Dynamic keyword insertion is a little known trick that can really help to improve ad click through rates and help to reduce overall advertising costs.
When users search queries appear on the search results page they appear in bold text as in the adverts below.
This attention grabbing bold text helps to improve the click through rate [...]
Filed under: Pay Per Click by Matt Date 20 June, 2007
No comments »