Small Business SEO & SEM

Search engine optimisation and digital marketing for small business isn’t easy. For big-brands people love linking to them without them having to ask, even without them deserving it in many cases.

Small business don’t have that luxury, that’s not to say that the smaller guys can’t compete, they just have to work harder and smarter to get their share of attention online.

Some of my favourite small business SEO tips are below, some are mine, others are from people who volunteered their own ideas on Twitter.

1. Optimise for local search. Figure out who are the authoritative citations within your city – ie touchnottingham.com via @APSG
2. Concentrate on local search and longer search terms as these give more of a chance with a smaller budget. Google Maps add is a must in your town! via @StuartFlatt
3. Be active online. Forge relationships with blog owners, find journalists on Twitter. These contacts will be invaluable when it comes to getting coverage.
4. Write content that’s relevant to your business and your customers & keep it up to date. via @picseli
5. Get your analytics package in place as early as possible. The more data you have the more you’ll be able to analyse your marketing decisions.
6. Utilise your current relationships – reciprocal linking is not perfect, but still has a good effect on local search (imo) via @CMaddison
7. Brand yourself as an expert. Write informative articles about your industry. Post them on your site, ask to have your work published on others.
8. Try to focus on conversions rather than rankings. Too many small business owners are obsessed with being first, rather than focusing on profits. via @CMaddison
9. At the very least ensure your page titles are unique and relevant to the content on them.
10. Don’t scrimp on your website, a less than satisfactory site may save cash in the short term, but it’ll cost you in conversions.
11. Build your list – capture customer data, segment it, test it and contact them regularly (not too regularly) with useful information, articles, links and offers.
12. Consider using Adwords for initial data collection / keyword selection – find your best converting/most profitable keywords for under £100 via @CMaddison
13. Build trust – make sure you’re easily contactable, make sure your site has a prominent address and telephone number on each page, explain why your buying process is secure.
14. Find out who your competition is, then find out who links to them using Open Site Explorer – get those sites to link to you.
15. Setup Google alerts for your business name. Make sure you monitor these, it’s a great opportunity to ask for links when people forget, or to network with people who are already talking about you.

So you think you’ve got a search engine friendly website?

One of the first tasks we perform when working with a new client on search promotion is a health check of the website.  The idea is to make sure that the way the site is built does not hamper its performance in search engines.

Business owners and managers don’t have time to learn technical jargon, so if their web developer puts keywords in the URL then the “search engine friendly website” box is ticked.  There’s a bit more to it of course, and here are some pointers……. (more…)

The Biggest (But Lesser Known) Online Marketing Myths

Recently I seem to be coming across a lot of popular misconceptions being churned out, both by business owners who have unfortunately been told or have read incorrect information, or even, and more worryingly; people who write about digital marketing or SEO in the mainstream or industry press. Below is a collection of my favourite online marketing myths, feel free to add your own in the comments.

Content is king

Yes, it is correct that all websites need good content, and ideally need good content being added on a regular basis. However the “content is king” mantra seems to have misled people into thinking that ALL you need to do for your marketing effort is to add what you consider to be good content. Content needs to be optimised, content needs to be linkable, content needs to be publicised, content needs to be linked to. Lots of great content remains ignored and unranked as it is passed over for more mediocre but better publicised and linked-to alternatives.

Build Multiple Sites

You have one website that’s doing very well, if you add another you’ll double that success. Add 10 new sites and you’ll be retiring in the next 12 months right? Wrong. Ten more sites will mean 10 times the marketing effort and budget, and ten times the cost. Having one site with 1000 pages of content on it with 1000 links will perform far better than the same content and links divided between two sites.
By consolidating content and links onto one domain you will increase that domains trust and authority, which will mean it’ll rank far higher than it would if the resources were split across two properties.
The only time I would advocate building more than one site is for strategic business reasons such as a planned sell-off. If you are running several sites for no particular reason, other than it seemed like a good idea I would certainly look at consolodating them.

E-Mail Marketing Is Spam

Spam is bad mmmkay? Don’t do it. EMail Marketing to an opt-in list that you have built as part of your brand will deliver a massive return on investment. Every company should be building, collating, segmenting and marketing to your customer data, it is a tremendously valuable resource. Avoid emailing people too often, and for heavens sake keep it interesting, useful and punchy.

All Sites Are Equal

Certainly in an SEO sense this isn’t the case. You’ll find that bigger brands can get away with a lot more than tiny start-ups. Older, more trusted domains with a higher authority can get away with using far more spammy tactics that would get smaller sites penalised. Google hasn’t exactly levelled the playing field with the Google brand update, which is rumoured to give big brands a rankings boost for certain commercial keywords.

Social Media Is A Fad

The rocket-like growth of social media sites has taken many people by surprise, online marketers, brands and PR agencies included. People react to change in different ways, some labelling the growth as a fad, something to be ignored. Others learn and adapt and have made millions in the process.
Social media is a fundamental shift in the way people communicate, used correctly it is a cost effective way of reaching brand advocates, consumers and influencers. Just because you haven’t worked out the best way of using, tracking, measuring and monetising social media for your brand doesn’t mean it’s not worth the time.

Rankings And Traffic Are Your Most Important Metrics

Checking your sites rankings is fine, and it’s a good idea to keep a close eye on your traffic numbers, but are these your most important metrics? Probably not. SEOs and online marketers in my opinion spend far too long obsessing over rankings and traffic numbers, and less time learning about conversion rates, segmenting visitor sources, looking at link acquisition rates, keyword £ values and ultimately sales volumes. Not many clients will tell you they value visitor numbers over money in their pocket.

Search Engine Submission

No, just no. If anyone tells you that you need to submit your site to a search engine give them a sharp poke in the eye. Search engines have gone far beyond having to be told where sites are located and are quite capable of finding them themselves through links. It’s been this way since the 1990’s but the myth just won’t go away.

Magic Page Keyword Density

I keep hearing the same question asked time and time again about what the optimum page keyword density is. There certainly isn’t a magic mathematical formula for keyword % that will give you any kind of boost over your competitors.
It’s far more important to write for your visitors and intelligently use your keywords in certain places on the page – sure it’s logical that they should be present in the body text, but search engines will attribute a far higher weight to words mentioned in places like the page titles, image alt tags, headings, bold and italic text etc.

Flash Sites

There are a huge number of misconceptions about flash websites. Can search engines read them or not? On the whole, now yes they can, text and links can be read, with the exception of some JavaScript links. Until 2008 this wasn’t always the case, with most flash sites being all but invisible to search engines.
So is now the time to rush-off and convert your site to flash because it looks so lovely? Probably not. There are still many fundamental reasons why flash sites don’t perform as well in search engines as their HTML cousins. Problems with page mark-up, content not being on unique URLs, and doubts over crawlability all don’t lend flash sites to ranking well in search engines.

Datadial Launch Their Reputation Monitoring Tool

Datadial are pleased to announce the launch of their online reputation monitoring tool. Designed for business and agencies that wish to monitor the online profiles of their brand, products, key staff and competitors.

We have designed the user interface to be as intuitive as possible, with an emphasis on speed of use and productivity, while at the same time a feature-rich interface gives in-depth data about the source of mentions and enables you to tag, comment or share mentions for further action.

• This service should be seen as part of any effective online marketing strategy.
• You will be able to track and measure what is being said.
• Armed with this information you will be able to see the effectiveness of your campaigns, gain customer insight, learn how your brand, products and services are being perceived and also join in the conversation and, if necessary, react to any adverse publicity.
• The results will help you with planning for future campaigns, enabling fine-tuning and therefore saving you money.

At this point the software is still at a beta stage, so we are inviting as much user feedback and suggestions as possible on design and functionality. Signup to track one phrase is free, so please go here to signup for an account.

Is Social Media A Fad? The Social Media Revolution

Is social media a Fad? A lot of people believe it is. I hear countless times that Facebook will go the way of MySpace and that the Twitter bubble will burst. Maybe they’re right, or maybe they’re falling into the trap of believing that everyone uses the web in exactly the same way that they do.

When you actually break them down, the numbers and stats surrounding social media are truly staggering.

Some of my favourite social media stats……..

• 77% of active internet users read blogs
• 700 million pictures re added to Facebook monthly
• Digg attracts 236 million users per month
• 40 % of journalists use blogs to research their stories
• 13 HOURS of video is uploaded to YouTube every MINUTE
• Flickr contains more than 3.5 billion pictures. That’s one for every 2 people on the planet
• 5 billion minutes spent on Facebook each day

For many many more have a watch of this……

Dos and Don’ts about Emails to cold contacts

Recently a lot of companies are looking to old clients, offline customers or otherwise ‘cold’ contacts to drum up new business.  This is a great idea,  but can seriously harm your company’s reputation if not done well.  Here are some guidelines from our recent experiences.

DO: Put yourself in their shoes

This is the key to all of the items that follow – always spend some time trying to put yourself in your contact’s mindset.  Consider how you react when you get an email from a company you don’t instantly remember.

DO: Introduce yourself

People are not likely to instantly remember that they bought something off you 1 ½ years ago, especially if it was offline and you’re contacting them online. A big part of reminding them of who you are is the look & feel of the email template itself.  Make sure that your template is on-brand and carries over consistent elements such as your logo that they may remember.

Keep branding of your template consistent with offline and other brand implementations

DO: Remind them of how you have their details

Here you want to answer the question “Why are they sending me an email?!” and build up the legitimacy of your message. The more detail you can put into your reminder the better. Including a reminder of how you got their details significantly improves how well the email is recieved.

DO: Thank them by giving a special offer

Say thank you for their time and patience by giving a special offer code or discount.

DO: Allow them to leave your contact list easily

For messages to cold contacts, one of the biggest issues you have to overcome is people hitting the Junk button when they don’t recognise you.  Overcome this by allowing them to unsubscribe easily – and you’ll actually be surprised by how few unsubscribe when you allow them to do so in such an easy way.

Example of an easy unsubscribe

DON’T: Sell, sell, sell

Selling in your email is okay if balanced by all of the above, but certainly do not launch straight into your products without it. If possible, don’t sell at all in your first introduction email, and instead look for the long tail result of converting a cold contact into an interested one.

Selling to cold contacts done well - one product is profiled on an email announcing the new website with a polite introduction.

Just how social was Compare the Market campaign

I attended the Online Marketing show at Olympia on Tuesday and listened to “How to implement a social media campaign” By Amelia Torcode, Partner and Head of Digital Strategy, VCCP.

VCCP and Amelia are now the darlings of the social media world following their successful Compare the Market/ Compare the Meerkat campaign.  Anna picked up an NMA award last week for the campaign.

I’ve got to say that I was a little disappointed by the presentation, especially on behalf of the delegates who had actually gone along in order to learn about Social Media Marketing.  All they got was a self indulgent “aren’t we wonderful” lecture on the Meerkat experience, along with a repeat of some of the adverts just in case you hadn’t quite got the message yet.  The talk cost £40 to attend so you would hope to learn something in return apart from how wonderful VCCP are.

But my main beef with the whole thing was actually the question of whether this was in fact a successful Social Media Campaign at all.  At its simplest VCCP came up with a cute idea, paid a huge amount to advertise it, set up a Twitter account and Facebook page and then encouraged the banter on these and other sites.  This has created incredible awareness and has kept a lot of people happy.  Site traffic has gone up 80%,  but still way below Confused.com. Succesful quotes have gone up 20%.

But was this really a social media campaign in its truest sense?  Could they have achieved a better result at a fraction of the price? Did they essentially miss the point of social marketing?

Social media is a method of generating discussion about your product or service within social network platforms seemingly without any effort being made by yourself.  In short you start a story, others pick it up and pass it around because its either funny, interesting or useful.  If you get the story right you don’t need to spend any money because the “network” does the work for you. In VCCP’s case they (must have) spent a fortune on the development of a separate www.comparethemeerkat.com website and on the TV campaign, and in the process killing the average cost per conversion, although Anna claimed that this had come down by 21% but it was not clear that this took into account VCCP cost.

The point and beauty of social media is that you don’t need a TV campaign, the network does the work for you.  The message is passed on because people feel the need to.  And the number of people who link to your site ultimately help the Google rankings.  The actual spike in traffic is an irrelevance compared to the long term effect on Google rankings

On the point of search engine rankings, in her talk Anna started off by saying that Google was the benchmark around which the whole campaign was based but then did not mention Google from that moment in.  When I questioned her about the traffic from Google she was unable to answer as she had no stats and there was a separate agency altogether dealing with natural SEO. In fact any discussion about Google rankings or PPC had her flummoxed.  I found this astounding.

I don’t want to knock Anna or the the meerkat campaign but it’s really interesting seeing the different approach that an Advertising agency can have to Social Media compared to a proper Online Marketing company.  Advertising is all about brand awareness.  SEO is all about driving sales via the website.  As an SEO consultant myself I could not imagine implementing a campaign without keeping Google and other search stats at the forefront of any analysis of the campaign’s success.

Also I would have questioned a totally separate site, comparethemeerkat.com to be the backbone of the campaign.  Any self respecting SEO will tell you that for a social media campaign to be successful is to get people to link to your client site voluntarily which in turns helps rankings and therefore sales.  In this campaign as the majority of the new links will be pointed at the stand-alone Meerkat website.  In my opinion this is a huge miss of the campaign.   1000’s of lovely links all going to the wrong website – how depressing!

The only solution would be to 301 the meerkat website one day when no one is looking, though this is a huge social media faux-pas and could potentially lose them a lot of trust and goodwill.  Undoubtedly VCCP have been successful in raising awareness of CompareTheMarket but I am unconvinced about the benefits of the long term online presence.

If I was new to social media I would certainly have left none the wiser after this talk.  If I had been giving the talk I would have attempted to reveal the theory behind succesful social media marketing, explained how stories got picked up and spun about the web, how a traffic spike in itself is not important but the links that it brings, how the ultimate prize is rankings.  In short I would  have talked less about myself and more about how to help others, especially if I was charging £40!

How not to do PPC – John Lewis

I’m sure it’s just a clerical error but at the moment (June26) If you search for Sony LCD TV’s in Google and click on the John Lewis Pay Per Click listing the ad takes you through to their Samsung LCD TV page. 

Anyone doing PPC will know how vital it is to have a proper landing page which responds to the what the user is searching for.   This could be costing a fortune in lost conversions for John Lewis. 

I wonder how long it will take for anyone to notice.  So far it’s been like that for a week. 

The listing in Google

 Part of the landing page

12 things to check for your SEO Christmas checklist

Christmas 09 is only 4 months away.  No doubt you’ll already have your products organised and maybe some ideas on offline marketing but what about online marketing.

Because online marketing can take 4-6 months to “kick in” there’s no time like the present to activate your Christmas strategy.   So below are 12 timely reminders on what needs to be in place to ensure that your site delivers this Christmas in a way that would make Santa Claus proud.

1. Blogging – sounds similar to ‘tobogganing’ and is just as much fun

• Simply, unless you are willing to put the time into adding useful and interesting content on your site then there really is little chance that the search engines will bother ranking you for anything more than your domain name.  You have to deserve to be number one.

2. Social Media – it’s time to get social (both online and off line) – and we don’t mean just churping along with the robins

• Marketing is no longer a one way monologue.  It’s all about dialogue now and if you’re not up for a chat then users won’t listen.   If you say something  interesting then others will refer to it and pass it onto their friend – if it isn’t then they will talk about your competitors products instead.

3. Link Bait – lay the foundations now and reap the rewards by Christmas

• How would you like say 500,000 more visitors to your site. Content will go viral if written properly – but before it goes viral make sure that your website can take the strain of the increase in visitor traffic.

4. Mouse tracking – discover how your customers behave online and throw them a lump of cheese…

• Find out where people are clicking on your site and where they are getting confused. You’ll be surprised by how quickly and easily people get lost and move on elsewhere.  Make sure buttons like “Add to Basket” are big and easy to find (and look like buttons) 

5. Cross-selling – if your customers have a basket, fill it!

• Seems pretty obvious thing to do but many companies still miss this easy opportunity to up the customers’ spend by 10% or so.  Ask your web programmers to implemenet basket based offers.

6. Communications – ensure your data management system is working for you and send glad tidings to all your customers

• I’m presuming you already have an email database.  If not, why not?  But continue to refine your database so that you can target relevant offers at different people.

7. Seven swans a-swimming – (well we had to give some reference to the twelve days of Christmas) Will your customers be able to swim through your site without any hold ups?

• Should you really be making your customers register before purchase?  Are you hiding your delivery charges? (Hidden delivery charges are the 2nd most cited reason for people abandoning a shopping cart). Is it obvious how to make the order?  All these issues will effect conversion rates.  Get friends to perform specific tasks on your site and see how they perform. You’ll be surprised.

8. Content management system – check that your system will enable you to do everything you require. We’re still working on a turkey cooking programme but we are happy to cover off everything else.

• Got a great idea for a Christmas offer? Have you checked that your e-commerce software is capable of handling this type of offer.  Find out now and don’t leave to last moment.

9. Reputation management – discover if you are featuring on your customers’ Christmas wish lists this year

• Find out what people are saying about you with Datadial’s reputation management software and then respond to these comments and start a dialogue.  See how Love Film responded to a post I wrote about them – this was a classic bit of Reputation Management whereby they quashed my negative comment about them.

10. PPC – Pretty Perfect Christmas?  We believe Pay Per Click is the icing on the cake of an online marketing strategy (never the key ingredient)

• Multi channel marketing includes PPC as well as snail mail.  PPC is expensive if implemented incorrectly.  Get this sorted before the Christmas rush starts.  Do all your experimenting with what works and what doesn’t or else you’ll find all the money coming in one end is going out the other end.

11. Online PR – You don’t need to bring frankincense and myrrh but if you’re doing anything quirky or different then let the blogosphere know about it

• Do not presume that your PR company can do online PR.  Online PR is an entirely different science to Offline PR and most PR companies do not have a clue about how to create buzz on line.

12. Online optimisation – creeping round every corner making sure everything is as ‘friendly’ as possible

• This is the most important thing to get right – If your website is not optimised for search engines then it has no chance of being ranked for its keywords.  Ask us to provide a website analysis for you.  If you ask nicely we might even do it for free, seeing as it’s nearly Christmas!

If you’ve got it all covered then you can join our happy Santa on the beach

SMX London Roundup – More News, Tips, Tricks, Tools And Links

As I mentioned yesterday, we have just returned from the  recent SMX London search marketing conference. Below is our roundup of the best hints, tips and links that we picked up over the two days.

There are also some fantastic posts over at SEOptimise and Distilled that are well worth a read.

The State Of The Search Industry

• The search industry must focus more on, analytics, holistic search and education for senior management. Cooperation between companies is required in order to grow the industry.
• During the keynote, Brian Fetherstonhaugh from Ogilvy One pointed out that although search marketing is seen as the holy grail of marketing by the top 1000 CEOs, this still only occupies around a 1.5% mindshare. Search marketers should focus on how search can ad value to existing advertising mediums and can be sold as a research tool.
• The US has a greater buy-in from senior management. This could be due to an increased understanding/awareness of the technology, or better and more organised education.
• Integrated search is set to be a huge growth area, both in the form of integrated digital campaigns (SEO, PPC, Digital PR) and also increased synergy between online and offline PR.
• 46% of respondents to the Guava/E-Consultancy Research were spending a minimum of £10,000 p/a on SEO.
• 32% are spending a minimum of £100,000 on paid search.
• 55% of companies predict an increase in SEO spending despite current economic conditions.
• SEMPO research indicates a shift from paid search back into natural search.
• SEO is increasingly being used for branding as well as direct response advertising being driven by an increase in local, video and news results visibility.

Keyword Research Tips And Advice

• Download the Microsoft adCenter Excel Add-In for keyword research. This will help to quickly build keyword lists and give additional demographic information.
• Don’t just use traditional tools for keyword research. Initial brainstorming with client sales teams is usually an untapped resource for potential keywords, as well as looking at internal site search queries.
• The credit-crunch has altered search behaviour. Consumers are searching more, researching more but buying less.
• There has been a 3-fold increase in informational and a fall in navigational search queries. Less brand searches, more price-led queries.
• Optimise category pages for plural search keywords, product pages for the singular.
• Use Google Trends to find and keep ahead of topical search terms in your industry.

SEO

• Wordle is a great tool for finding which keywords a site/page has been optimised for.
• Using a keyword site:domain.com query you can find the most important pages on your site for a specific keyword.
• Mis-spellings can be targeted using a glossary or a ’similar searches’ widget.

Link Building

• Before releasing online PR/link bait you must understand the reasons that people link to pages. If your content doesn’t encourage people to link in some way, then it isn’t linkbait.
• A successful linkbait article has an average of 2.7 seconds to grab a bloggers attention. The solution to retaining this attention? A Great Headline. These great headlines should be continued into the subject of the text, and should also be continued into the headlines of whichever social media distribution channel you choose (Twitter, Digg, StumbleUpon etc).
• Websites Don’t Link to Websites- People link to other people’s work. To improve the response from your linkbait, look into the mindset of the blogger reading your piece- why would you link to it if it was your blog?
• Discussion sparking content – Create content that can spark controversial discussions. Not everyone in your industry will always have the same view, and providing content that sparks such discussions allows readers to get involved in the discussion. Invite other bloggers to get involved in the conversation (subconsciously inviting the blogger to link to the discussion and make a comment on the discussion on their own blog).
• Actively promote your own content. Build a directory of targets and inform them when you publish linkable content to increase the take-up rate.
• Link your articles with current affairs, topical news stories, or hot topics in your industry to increase the chances of publication.
• Link building is very much dependant on the kind of website you’re working on. Big brands can get away with a far lower link quality than smaller companies and brands.
• Analise the current inbound links- Big brands should have a range of authoritive links, meaning less authoritive links with optimised anchor texts can help when optimising for a particular phrase.
• Install ‘Links From Images’ Plugin on Wordpress. People still hotlink images… why not provide them with the HTML code and include a link back to the page the image.
• Where possible, remove all social media buttons (‘tweet this’ buttons etc) on linkbait articles- remove the option for visitors to share the content on other networks to encourage linking to the article instead.
• Six degrees of seperation works online… target the bigger sites in the industry that the smaller bloggers will read to get links from both the bigger and smaller blogs (and scraper sites!)
• Build a Promotion Network-
  1. Research sites in the industry and see what they link to
  2. Create an email list
  3. Create the linkbait article
  4. Social media promotion- this is mainly for show- the more powerful links will come from the bloggers you email directly
  5. Send a personal email to the bloggers on your email list informing them of the post ahead of the buzz
  6. Watch the links come in
  7. Show gratification- thank the bloggers and show gratification (Tweet/Stumble/Digg their post in return)

Social Media

• Social media is now sending significant amounts of traffic to many sites, for the right industries/demographics it’s crazy to ignore it.
• Utilising Facebook connect and the Twitter API is an excellent way of encouraging your visitors to interact on social sites and linking that interaction with your brand.
• Use the RIOT principal – Relevant Interaction = Optimised Traffic – Massimo Burgio
• Bear in mind the 4 P’s of social media – Passion, Proactively, Perseverance and Patience
• Twitter may well become more important in the search engine world as it starts to index the content of links in tweets and starts to rank these.

Reputation Management

• There are several basic strategies for dealing with negative listings in the search results. 1) Legal action 2) Purchasing the offending site 3) Organic strategies to push other listing above it 4) Paid listings to argue your case/divert attention5) Hacking – not recommended!
• Resort to legal action only if sure of your legal footing and as a last resort. It’s very easy for aggressive tactic to blow-up in your face.
• Sometimes authority domains that have negative listings may also contain positive pages that can easily be used to replace the negatives.
• Reputation management shouldn’t just be thought of in crisis situations. Effectively monitoring and managing online reputation before a crisis occurs can save time and money later.
• Bear in mind that if people want to look hard enough for negative stories and articles, they will find them.

Analytics

• SEO is not a ‘free’ medium – everything has an ROI that should be measured.
• When monitoring the performance/conversions of large groups of keywords, separate them out into groups for more manageable analysis – Top 10, Top 100, Top 1,000 and 1,000+
• Brand engagement can easily be worked out using BE = #brand searches + #direct visits / #search visits + # direct visits
• Another metric worth measuring is the % of pages yielding search traffic. Consider replacing or amending under-performing pages.
• Link building counts are a metric that people should be using. The most accurate tools for tracking this are Linkscape and Google Webmaster Tools.
• Use the 2nd page traffic filter to spot keywords sending you traffic from the second page of search results. Pushing these phrases onto the first page are your low-hanging fruit.
• Use multi-touch tracking to find the initial referrer for a sale rather than the final one. Often a sale initially comes from a long tail search query, then possibly a branded search or PPC ad which then incorrectly gets the credit for the sale.

Digital PR

• Get Known- build a brand, attend conferences, seminars and other industry engagements. Comment in forums and become a noticed resource.
• Build a Platform- Speaking slots, interviews, trade shows. Announce your presence at these industry events ahead of time
• Find industry news and get on it

Presentations/Write-Ups Currently Available Online

Dean Chew – What’s New With Social Media?
Lyndon Antcliff – Smash A Brick In The Face Link Building
Richard Gregory – The Latest Stats About The Search Engines
Patrick Altoft – Blow Your Mind Link Building Techniques
Ciaran Norris – Old Or New? The Future Of Media
Will Critchlow- Analytics Every SEO Needs to Know
Lucy Langdon- What’s New With Social Media?
Rich Cotton- Paid Search & Tricky Issues
Rob Ousbey- Brand & Reputation Management Strategies
Guy Levine- Writing Killer Search Ads
Massimo Burgio – What’s New With Social Media Marketing?
Richard Baxter – Diagnosing Website Architecture Issues
Richard Gregory – Paid Search And Tricky Issues
Nick Abramovic – Multivariate Testing

Anything I have missed? Let me know