Search for "Accountants London" you'll find Saffery Champness top 5

Saffery Champness are an independent top 20 firm of chartered accountants with nine offices across the UK and offices in Guernsey and Geneva.   The site was built and designed by Four Letter Word. 

Considering their size it was important that Saffery Champness command a presence within search engines Although there was a degree of suspicion at first as to how effective it could be.  

From a toe in the water approach at first the powers that be are gradually realising the importance to the bottom line that effective SEO can bring.

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