Loom and Last

Loom and Last… High quality ready-made & made to measure curtains, roman blinds, roller blinds and accessories

Loom and Last offer high quality made to measure curtains, blinds and accessories in a wide range of beautiful fabrics on an easy to use website at good prices and delivery times all served with a very high level of customer service.

Calculate your price

If it’s made in fabric then this site can calculate a price for you.

This may not sound too complicated but if you consider that every option on the site such as curtain heading, weight, width, fabric pattern repeat, fabric quality, delivery etc affects the price then you will appreciate the complexity of this site.

Quotation system

Not content with allowing users to full breadth of options for ordering their curtains, we also build a bespoke quote management system for Loom and Last staff to use.  This allows them to create quotes, edit then, update, change, change again, go back to previous versions etc.  This is in addition to a complete showroom ordering system giving Loom and Last a 360 view of their customers.

Content Management System

And that’s just the curtains – the site also allows ordering of cushions, bedspreads, curtain poles and you can even supply your own fabric to make things more fun.  The entire site is updateable via the bespoke content management system that we built.


The whole site is responsive and packed with SEO and speed & security enhancements including https, code minification and compression, CDN, friendly urls, concatenation of filter types to provide unique content for combined filter options etc.

It is clear that our customers like the new website. I love it. So a big thank you from me and all at the ever-growing Natural Curtain Company.

David Adeane, Natural Curtain Company

Natural Curtain Company – Email Template – Made to Measure Curtains
Email Marketing Templates

Loom and Last – Curtain ordering software – Made to Measure Curtains
Curtain Ordering SoftwareBespoke E-commerce WebsitesE-Commerce Website DevelopmentBespoke SoftwareBest e-commerce agency LondonBest Web Agency LondonWeb Design

Curtain ordering software. We really had to pull ourselves together for this one!

Natural Curtain Company approached Datadial when they realised their existing site was failing and that the platform that it was built on could not sustain the complexity of their product offering, nor was it extensible enough to accommodate new products.

Instead of shoe-horning Natural Curtain’s business model into pre-existing e-commerce software as had happened on their previous site we instead built the site to their exacting requirements from the ground up.

The result is a complex and sophisticated ordering system that has minimised the amount of in house administration of online orders and virtually eliminated user errors on the site as there is now so much validation before ordering that users cannot order the wrong thing.

The site is integrated with Datadial’s email marketing software as well as Wufoo and online survey tool as well as their own bespoke order management system.

The site has also been supported by an online marketing campaign to keep the site listed for any curtain related queries.  A recent conversion rate optimisation exercise where we A/B tested homepage layouts had the effect of increasing revenue by 30%.

It is clear that our customers like the new website. I love it. So a big thank you from me and all at the ever-growing Natural Curtain Company.

David Adeane, Natural Curtain Company
ecommerce development
curtain estimating software