This is an e-commerce website selling Porsche car parts and cars. The site and its cousin site www.ppcgb.com have over 100,000 products listed.
We started working with Design911 in 1998 so we know each other pretty well now.
The site has had many iterations to reach the high performance that it now has. The current one, although not the prettiest website in the world has been the most successful.
Conversion rate optimisation
As well as the design and build on Datadial’s own e-commerce software we also are in charge of promoting the website in search engines and on increasing the conversion rate using via Conversion Rate Optimisation techniques such as heat mapping and user testing techniques.
This testing helped inform what changes should be made on the site such as simple changes to the checkout process and have had a 15% increase on conversion rates. This means a 15% increase in revenue: a remarkable return on a small investment.
Search Engine Friendly
In 2008 We redesigned the site so that it was even more search engine friendly, the number of pages being indexed and ranked in Google increased to 70,000 and visitor traffic doubled in the first six months.
The site undergoes constant improvements and amendments to improve usability and to increase conversion rates.
See case study below on how we have made this site such a success.
Bespoke development for Porsche Fitting Centre Website
On this site you can book appointments to have your car serviced or fitted with new parts
Client can add service centres
Service centres can log in and set their availability calendar and manage appointments
Built by Datadial’s bespoke .Net development team