Only the best

Naturalmat makes organic mattresses and beds for children.

Conversion rates and SEO results had dropped since a recent site rebuild.  This can happen unfortunately if SEO is not embedded into the redesign process.  Our task was to get the site back to where it had once been and to build on from there.

The solution

We fixed the myriad of issues affecting the performance of the site including site speed, navigation issues, incorrect redirects.


Within a few weeks of correcting the onsite issues the orders for baby products started to increase to near same levels as before.  We continue to build links via digital PR, content marketing and traffic via PPC.

Naturalmat – magento 2 & SEO- mattresses and beds


Naturalmat is the UK’s leading manufacturer of organic mattresses. Handmade in Devon, their mattresses are supplied worldwide to hotel chains and direct to consumers via their stores and their website.


Naturalmat had outgrown their old website and needed a new digital presence to help progress their next phase of growth. We identified issues with their old site such as missing ‘trust signals’, a confusing user journey and a CMS platform that was

becoming obsolete and not fit for future growth…


We moved Naturalmat over to Magento – the world’s leading ecommerce platform. By performing a detailed competitor analysis, we were able to identify the full search demand landscape and create granular, faceted navigation for an improved user journey that also allowed for greatly improved SEO performance.

Trust factors like testimonials, reviews and product USPs were brought to the fore in our design and the speed and performance of the site dramatically increased. The new Naturalmat site looks stunning and works brilliantly for users and for the client

administrating it.


Results since the launch of the new site have been amazing…

  • Overall traffic is up 24%
  • Organic traffic up 12%
  • Total revenue up 56%
  • Revenue from organic search up 85%
  • Conversion rate has increased 20%
  • Number of transaction up 48%


Advantec has over 14-years’ experience helping people with ecommerce strategies. Creative and effective user experience design, developing technical solutions and systems integrations and implementing powerful digital marketing strategies. If you need help moving your ecommerce business up to the next level, give us a call to find out how we can help.