On the subject of Social Media

August 31, 2016

On February 14th, 2013 wrote on the subject of Blogging,Internet Marketing,SEO,Social Media.

An Essential Tool for Seeding Your Linkbait – The D.O.G.C.A.T. »

  Linkbait. The One True Love of the Content Makers. That essential tool in the arsenal of online marketer, Linkbait is content designed to attract the attention of other web users by baiting them to link to it (see?). Linkbait isn’t just ordinary content. Blog posts are easy; but making something that your industry will […]

Content Marketing Advice for Buckingham Palace that You Can Use Too! »

Aside from staggering wealth and undeserved attention, one of the things that I’ve always associated with The Royal Family is their strategic but reserved PR coverage. I remember when the Queen Mother passed on. The news was broken by a headed-letter placed at the gates of the palace. 10-Years-On, the world has changed. In the age of […]

On September 6th, 2011 wrote on the subject of Online PR,Social Media.

10 Of The Biggest Social Media PR Disasters »

This is not a top ten list. This is not a countdown. You can’t really try to rate something as detrimental as a social media PR nightmare, because each disaster is just as much of a mess as the next and either way the damage is done until management comes up with a campaign to […]

The importance of blogging regularly. »

Blogging regularly is important for many reasons. The most obvious being that if your want to retain a degree of professionalism (assuming your blog is not a personal one) then it looks better if you are continuously finding new and interesting things for your audience to read. Honestly, how eager are you to get involved […]

On April 8th, 2010 wrote on the subject of Online PR,Reputation Management,Social Media.

Social Media Principles from Coca Cola »

  This document is a great guide for anyone company setting up a Social Media policy for their company and employees. Coca-Cola’s approach is mature and shows the situation that we have arrived at: that is to say that they cannot restrain their staff from writing about their job and their company in which they […]

On December 16th, 2009 wrote on the subject of Online Marketing.

The Biggest (But Lesser Known) Online Marketing Myths »

Recently I seem to be coming across a lot of popular misconceptions being churned out, both by business owners who have unfortunately been told or have read incorrect information, or even, and more worryingly; people who write about digital marketing or SEO in the mainstream or industry press. Below is a collection of my favourite […]

On July 6th, 2009 wrote on the subject of E-commerce,SEO,Social Media,Technology.

Just how social was Compare the Market campaign »

I attended the Online Marketing show at Olympia on Tuesday and listened to “How to implement a social media campaign” By Amelia Torcode, Partner and Head of Digital Strategy, VCCP. VCCP and Amelia are now the darlings of the social media world following their successful Compare the Market/ Compare the Meerkat campaign.  Anna picked up […]

On May 20th, 2009 wrote on the subject of Online PR.

Thought You Knew About Online PR? – Think Again »

Online PR has been a huge growth area in recent times. As the shift from print to digital media becomes more pronounced, the relative importance of digital PR continues to grow against its more traditional equivalent. The problem for many companies is that there are some fundamental differences between the two disciplines, while at the […]