Category Online Marketing

January 22, 2018

On March 11th, 2011 wrote on the subject of Industry News,Online Marketing,Online PR,Organic Search Marketing.

Is this the future of linkbait? »

I’ve just come across The Print Effect by Cartridge Save. If you haven’t already seen it go take a look (then come right back… I’ll wait). What is it? It’s a Twitter app that creates an infographic-like page for each Twitter user you enter. There have been similar things in the past, and this particular […]

On February 24th, 2011 wrote on the subject of Online Marketing,Organic Search Marketing,Web Technology.

How does a paywall change your link acquisition rate? »

The current trend of Newspaper sites to publish their content behind paywalls seems to be gathering speed. The recent Google announcement of its OnePass payment system can only increase the process by making payment technology available to a wider audience. I thought it would be interesting to look to see how the move to paywalls […]

On December 3rd, 2010 wrote on the subject of Online Marketing,Pay Per Click.

How does Google AdWords remarketing work? »

Google AdWords remarketing is Google’s product that allows website owners to re-engage with visitors who previously visited their website. It’s run through Google’s Display Network. How does it work? 1. A visitor visits your website 2. then he leaves without making a purchase and goes on to browse other websites 3. with your remarketing campaign […]

On September 9th, 2010 wrote on the subject of Development,E-commerce,Internet Marketing,Online Marketing,Organic Search Marketing.

Essential viewing for tips on keeping product pages fresh »

Following Caffeine and Mayday updates to Google’s algorithm it is more essential than ever that internal pages on websites are kept as fresh as possible with new content.  It is no longer enough just to have an exciting homepage with frequently refreshed content: this now needs to be replicated throughout your site. Google will reward […]

On July 13th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Online PR,Organic Search Marketing.

Maximising offline activity to get the most out of your SEO campaign »

It often seems to be normal practice to treat SEO campaigns as a stand-alone form of marketing.  Groups of shadowy geeks perform magic in the room at the end of the corridor, with sales and marketing teams avoiding them as much as possible at the water cooler. However, it’s important to remember that SEO is […]

Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]

On April 30th, 2010 wrote on the subject of Online Marketing,Online PR,Social Media.

7 Things I Wish PR Agencies Would Understand About Social Media »

With the growth of digital marketing and social media participation we’re now starting to see more and more PR agencies looking to online communities as a way of increasing their clients influence. In my opinion a more organised and structured approach to social media can only be a good thing, used in the right way […]

Comparative charity advertising – the new online battleground? »

I read an article on Marketing Week “Advertising industry and green charities welcome code changes“. The story reports on some changes in the codes guiding TV and radio advertising, and one significant change will be that charities will be allowed to run adverts comparing themselves against another charity. The new advertising code takes effect from September […]