Category Pay Per Click

January 22, 2018

On December 3rd, 2010 wrote on the subject of Online Marketing,Pay Per Click.

How does Google AdWords remarketing work? »

Google AdWords remarketing is Google’s product that allows website owners to re-engage with visitors who previously visited their website. It’s run through Google’s Display Network. How does it work? 1. A visitor visits your website 2. then he leaves without making a purchase and goes on to browse other websites 3. with your remarketing campaign […]

Comparative charity advertising – the new online battleground? »

I read an article on Marketing Week “Advertising industry and green charities welcome code changes“. The story reports on some changes in the codes guiding TV and radio advertising, and one significant change will be that charities will be allowed to run adverts comparing themselves against another charity. The new advertising code takes effect from September […]

On June 26th, 2009 wrote on the subject of Pay Per Click.

How not to do PPC – John Lewis »

I’m sure it’s just a clerical error but at the moment (June26) If you search for Sony LCD TV’s in Google and click on the John Lewis Pay Per Click listing the ad takes you through to their Samsung LCD TV page.  Anyone doing PPC will know how vital it is to have a proper landing page […]

SMX London Roundup – More News, Tips, Tricks, Tools And Links »

As I mentioned yesterday, we have just returned from the  recent SMX London search marketing conference. Below is our roundup of the best hints, tips and links that we picked up over the two days. There are also some fantastic posts over at SEOptimise and Distilled that are well worth a read. The State Of […]

On December 10th, 2008 wrote on the subject of Online Marketing,Pay Per Click.

Interflora Suing M&S and Flowers Direct over AdWords »

After reading some interesting posts over at Holistic Search and Brand Republic, one of the largest florist chains worldwide is suing Marks & Spencers and Flowers Direct for using the Interflora brand name to trigger AdWords ads for their competitors. Google updated their policy on brand name keywords and trademark terms that trigger competitor’s adverts […]

On November 17th, 2008 wrote on the subject of Industry News,Organic Search Marketing,Pay Per Click.

The Online Spend Disconnect – PPC And SEO »

An interesting post over at SEOMoz highlights the spending disconnect that exists in the way that many companies allocate their online marketing spend. Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. – Source: C|Net News, June 30, 2008 While the current […]

On September 16th, 2008 wrote on the subject of Pay Per Click.

Google AdWords Keyword Matching Options »

You’re probably aware of the quality targeted traffic Google AdWords can bring to your website through Pay-Per-Click (PPC) advertising, and if so, you should be aware of the importance of keywords. Google provides several keyword matching options to enhance the exposure of your ads, which when used correctly, can pre-qualify visitors and maximise your advertising […]

On June 20th, 2007 wrote on the subject of Pay Per Click.

Pay-Per-Click-Advertising – Dynamic Keyword Insertion »

Dynamic keyword insertion is a little known trick that can really help to improve ad click through rates and help to reduce overall advertising costs. When users search queries appear on the search results page they appear in bold text as in the adverts below. This attention grabbing bold text helps to improve the click […]