On the subject of PPC

January 22, 2018

On September 16th, 2014 wrote on the subject of Pay Per Click.

Starting up a PPC campaign: Keywords & Text Ads (The old ball and chain) »

  The reason behind writing this post is simple. Although AdWords is a very performant and user friendly platform a new user might get caught in a web of settings and technical procedures – the post you are about to read intends to make things easier to understand. Keywords & Text Ads  No matter how […]

On February 15th, 2012 wrote on the subject of Pay Per Click.

PPC And Seller Extensions Cannibalising Your Brand Traffic »

The star ratings that you often see in Google ads are known as seller extensions. These are now likely to appear in the paid, organic and shopping results.  These ratings are generated when product reviews are submitted either on 3rd party sites such as ReeVoo or TrustPilot, or when Schema.org mark-up is used to tag […]

On August 22nd, 2011 wrote on the subject of Internet Marketing,Pay Per Click.

Visualizing your busiest PPC time periods using pivot tables & Excel »

Ad scheduling can be a particularly useful tool to use within Google AdWords if you’re running a campaign on a tight budget. For anyone who hasn’t used Ad Scheduling before, it allows you to set time periods in which your AdWords ads within the selected campaign are allowed to show. This is useful because with […]

On June 26th, 2009 wrote on the subject of Pay Per Click.

How not to do PPC – John Lewis »

I’m sure it’s just a clerical error but at the moment (June26) If you search for Sony LCD TV’s in Google and click on the John Lewis Pay Per Click listing the ad takes you through to their Samsung LCD TV page.  Anyone doing PPC will know how vital it is to have a proper landing page […]

On November 17th, 2008 wrote on the subject of Industry News,Organic Search Marketing,Pay Per Click.

The Online Spend Disconnect – PPC And SEO »

An interesting post over at SEOMoz highlights the spending disconnect that exists in the way that many companies allocate their online marketing spend. Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. – Source: C|Net News, June 30, 2008 While the current […]