How not to do PPC – John Lewis

By: Rob in Pay Per Click || June 26, 2009

I’m sure it’s just a clerical error but at the moment (June26) If you search for Sony LCD TV’s in Google and click on the John Lewis Pay Per Click listing the ad takes you through to their Samsung LCD TV page.

Anyone doing PPC will know how vital it is to have a proper landing page which responds to the what the user is searching for. This could be costing a fortune in lost conversions for John Lewis.

I wonder how long it will take for anyone to notice. So far it’s been like that for a week.

The listing in Google

google-sony