Category Reputation Management

December 9, 2016

On October 24th, 2014 wrote on the subject of Organic Search Marketing,Reputation Management.

All You Need to Know About Google Sitelinks and Mini Sitelinks »

For some time Google has shown a number of sitelinks under some of its search results. In 2009 they expanded on this system and introduced mini sitelinks, also known as one line sitelinks. So what are sitelinks? And what is the difference between normal sitelinks and mini sitelinks? Sitelinks The older form of sitelink appears […]

On October 1st, 2014 wrote on the subject of E-commerce,Reputation Management.

Google Trusted Stores Now Open In The UK »

In 2012, Google launched its Trusted Stores program in the USA. Now, the search engine has opened the program to UK retailers, aimed at creating a better shopping experience for both consumers and eCommerce websites. What is Google Trusted Stores? Google Trusted Stores is a program that is beneficial to both consumers and eCommerce sites. […]

Google Goes After Brand Names With Its Comparison Engine. »

  Again, Google gets the backs up of companies investing heavily in its services, though this time it’s not through an algorithm update or a change in the webmaster guidelines. Rather, it’s their comparison feature that has sandbagged the major comparison shopping firms. If you’re involved in Travel, Finance or Insurance, you need to be […]

Make Your 2014 SEO strategy SMARTER »

  Are you still waiting to implement a winning strategy in 2014? Is the doom and gloom hokum surrounding Google updates preventing you from making the right decisions? Let me take you back to the past and into the shoes of a university student who chose to follow the straight arrow path of Marketing.   […]

On January 29th, 2014 wrote on the subject of Online Marketing,Reputation Management.

How Online Reviews Can Make or Break Your Business »

Your customer is staring at the screen, hovering over your buy button, and they can’t shake the feeling that they might be about to waste their money. Finally, their cursor slips back to Google, where they throw “…reviews” at the end of the search query. They don’t come across anyone talking about your product, but […]

On January 16th, 2014 wrote on the subject of Online Marketing,Organic Search Marketing,Reputation Management.

Link Reclamation – 7 Basic Wins »

  What is link reclamation? Link reclamation is where you’re looking to re-establish links or mentions that were directed towards your site in the past. There are many reasons why previous links may have disappeared but usually it comes down to technical reasons, such as updated pages or a wrong redirect put in place. You […]

Fawlty Towers and Trolls SEO strategy – have you got the balls? »

  We all know that if a customer is unhappy that they are 10 times more likely to complain than if they are happy. Well poor service could be a fantastic opportunity to improve your SEO. Let’s say you run a restaurant.  Consider a situation where for a day you deliberately gave all your clients […]

On October 20th, 2011 wrote on the subject of Online Marketing,Online PR,Reputation Management.

Review Sites- How to Deal with Negative Comments »

When it comes to setting up and establishing a local business, there are a number of milestones. Getting your business letterhead, a merchant bank account and customers who aren’t family members, are just some of the hurdles that spring to mind. As soon as your business has grown sufficiently to warrant a mention on Google […]